Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
The WE Magazine 2012 Listing of Who's Who among women in Ecommerce. Heidi Richards Mooney, Editor in Chief. Listing includes 100 talented women, and Anita Campbell (yours truly) is proud to be among them.
Zipipop Building Successful Social Media ServicesZipipop Freud
Zipipop Presents: Building Successful Social Media Services:
Social media strategy, communities, engagement, transparency, interaction, brand friend and marketing.
Additional credit: Slide 22 was partially inspired by a conversation with Markku Ahtisaari, in relation to Dopplr creating a public space with it's Social Atlas.
This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
The WE Magazine 2012 Listing of Who's Who among women in Ecommerce. Heidi Richards Mooney, Editor in Chief. Listing includes 100 talented women, and Anita Campbell (yours truly) is proud to be among them.
Zipipop Building Successful Social Media ServicesZipipop Freud
Zipipop Presents: Building Successful Social Media Services:
Social media strategy, communities, engagement, transparency, interaction, brand friend and marketing.
Additional credit: Slide 22 was partially inspired by a conversation with Markku Ahtisaari, in relation to Dopplr creating a public space with it's Social Atlas.
Vous êtes spécialisé-e dans le global mobility management? Gagnez du temps dans la gestion de vos projets en utilisant les réseaux sociaux !
Prenez la route des réseaux sociaux !
Nous vous proposons un “roadbook” sous forme de livre blanc pour prendre la route des réseaux sociaux et avancer vers une réelle stratégie.
Un guide jalonné d’astuces, basé sur des exemples concrets et des statistiques récentes… Un outil facilement utilisable, clairement structuré et illustré !
Une solution “clé en main”, un premier pas vers du community management interne…
You don't get social media? Here is everything you need to know about what social media really is, why you should care about it and how you can get started using it. This information is designed to fit on a one sheet cheat sheet for anyone learning about what social media is or how to use it.
In today's increasingly connected world, small business owners who understand and effectively utilize online tools and technologies can have a distinct competitive advantage. During this webinar we will take you through some of the most critical aspects of marketing on the internet and help you assess its usefulness for you and your business.
Wonder why social media is suddenly such a hot commodity? Wish you knew how the most popular platforms worked, and what kinds of communities they created? Curious about how you can use social media for business, or even in an Advanced Writing classroom? You're in the right place.
Followers, Fans and Fairytale Endings: How to Monetize Social Media.Thomas Marzano
The latest study from iStrategy features contributions and expert guidance from leading digital marketers - including Facebook's Director of Sales, Matt Henman and McDonalds' Director of Social Media, Rick Wion - on how to monetize social media.
Businesses everywhere are struggling to come to grips with social media but, generally speaking, they tend to treat it as a technology or a marketing issue. But when you really look at where social media is taking us it becomes clear that embracing social media successfully is primarily a cultural issue for the business.
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
This presentation was delivered on September 26 to the Mills Community Support lunch and learn event in Almonte, Ontario, and then a slightly revised version was presented the following day at the Community Integration Network conference in Toronto.
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxbjohn46
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide Tex.docxmaoanderton
Sheet1Presentation by Tony StudentSlide NumberSlide TitleSlide TextNarrativeComments1Social Media in the WorkplaceTitle Slide2Introduction“Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” – Charlene Li, author
Over 306 million active Twitter users send 500 million Tweets daily *Hello, my name it Tony Student, I currently work as an Information Security Manager at a financial services firm in the Washington DC Metro area and am responsible for securing a multi-trillion dollar financial platform. Part of my responsibilities is to provide training and awareness on topics that deal with Information Security including the use of Social Media in the Workplace.
Social media is a powerful platform which helps connect people. According to Charlene Li, author of Groundswell, “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.”
Consider the fact that every minute of every day roughly 5,800 tweets are posted to the Twitterverse. This amounts to over 500 million tweets daily! That statistic definitely echoes the sentiment of Charlene Li and is an important thing to consider when it comes to business. Social media can become a positive part of promoting a company's brand and allows a business to provide supreme customer service.3AgendaSocial Media Primer
Five Leading Practices on Social Media
Best Buy Case Study
Closing Remarks
Questions and AnswersFor today's agenda we are going to cover the following topics:
Social Media Primer - Which will provide insight into what social media is and its purpose
Five Leading Practices on Social Media - Tips on the appropriate use of Social Media
Best Buy Case Study - An example of how one big box retailer sets the tone and expectation on social media for business use
Closing Remarks - Final thoughts one how transformative social media can be for business
Questions and Answers - To be able to provide some time to answer those burning questions that you didn't realize you had until you saw this material.4Social Media PrimerAn online medium for social collaboration *
It’s all about the content
Pictures
Videos
Music
Social Media can enable business
Platforms include LinkedIN, Twitter, Facebook, etc.
According to the English Oxford Living Dictionary, Social Media are "Websites and applications that enable users to create and share content or to participate in social networking."
In other words, social media in an online medium for social collaboration. All said and done, it's all about the content that people and companies produce and publish to the masses. The platform is an enabler for businesses to create accessibility for consumers to producers of a product or idea.
Examples of social media platforms that you may already be familiar with include, LinkedIN, a professional social networking site; Twitter, a microblogging site, and Facebook which originally started out as a place for college folks to collaborate and quickly turned .
1. “Go fish where the fish
are swimming.”
- a short guide to social media
2. It doesn’t matter if Go fish where the fish are
you’re on Facebook, swimming.
Twitter, YouTube, Flickr It sounds obvious, but too often businesses are
seduced by media and market hype; using this
or LinkedIN; your online to inform their choices as to which social media
persona must represent platforms to engage on. Equally dangerous is to
work on assumptions and pre-conceived ideas.
your overall brand values For instance assuming that Facebook is the
domain of the young or people playing trivial
whilst ensuring your games is likely to cause you to miss some big
opportunities.
business reputation
remains intact! Define your target audiences (there will probably
be more than one) in as much detail as you can.
Then research where these audiences are going,
In the Social Media world, your persona when they go there and what they currently do
becomes an interactive version of your business, whilst they are there. One of the often-missed
so be careful of the experience you deliver. Who advantages of social media is the depth of
is the face or voice of your brand and what do profiling data available. Possibly more than any
they say? It’s a very important decision, but other channel, social media enables to you to
unfortunately one that is often glossed over. target with rifle like precision.
Just as you create brand identity guidelines Be prepared to engage on multiple platforms.
and key messaging guides, so too you need Doing so means that you must formulate a
to dedicate time to creating your social media content strategy that means you are consistent
personality. but not repeating yourself. Nothing looks more
amateurish than the businesses that believe
they have “automated” social media and
simply fire hose the same content across every
Social media for platform. Your message must remain consistent
but the way it is expressed needs to be specific
business is about to the culture of each social platform.
engagement. Be transparent and
Connect with authentic. Above all be
people, build human.
opportunities If you don’t want the worst day of your life to
through dialogue... be played over and over again, then don’t talk,
share, Tweet or write about it via social media.
That said, no one is happy, or perfect all of the
SOCIAL MEDIA • ONLINE PR • WEB DESIGN • BUSINESS BLOGS
3. time. It’s good to let people into the every day
events that happen in your organizations life.
You are making history
Social media for business is about engagement.
Your social media footprints become part of
Connect with people, build opportunities through
your businesses legacy. This is serious stuff.
dialogue which would not have otherwise
What you post stays around for a long time and
occurred, then connect them with your business.
the information (good and bad) isn’t too hard to
find. Your social media posts offer vast archives
But be appropriate. Think in terms of “idiot
of information about you and your company. A
driver just cut me up” instead of “just got
poorly thought out message has a tendency to
arrested for being drunk and disorderly”.
surface at the most inconvenient times.
The first example is very personal, human,
connects people and encourages dialogue.
This means, what you share, post or tweet today
Who hasn’t been irritated by a bad driver? The
should reinforce your business tomorrow. Think
second example has the potential to make
about each message you send via social media
people uncomfortable or turn them off you and
as an email which has gone public to your entire
therefore your business.
organization and all of your competitors as well
as customers. Now, imagine they are reading
Be authentic, but remember that you are the
this email and RESPONDING to it publicly.
voice of your business so be appropriate too.
A profile picture is worth a
thousand tweets This means, what
A major part of your social media personality is you share, post or
your avatar and your profile biography. The first
rule for avatars and biographies is to remain tweet today should
consistent across social platforms. Sharing
information as a business account means that
reinforce your
you need to decide whether you want your business tomorrow.
avatar to be your company logo or the face of
the business owner or leader. Each sends a
completely different message.
Deciding to use your logo may raise additional
Every cloud has a
problems. Most avatar images are forced to silver lining
be relatively small and many logos will be
completely unrecognizable at such small But it’s not just the bad and embarrassing
dimensions. You are going to use your avatar content that hangs around and is easy to
a lot, and it needs to be created with the same find, positive information is equally attractive
care and attention put into the rest of your to search engines! Whilst Social Media is
identity. Your avatar may only be small, but it is principally about customer engagement, it also
worth investing in having it properly produced, should play a key role in your businesses
as a new element in your brand identity. SEO plan.
SOCIAL MEDIA • ONLINE PR • WEB DESIGN • BUSINESS BLOGS
4. Social sites like Facebook and LinkedIN rank
highly in search engines. Giving both your profile
Don’t be a social
and the content you generate a good chance schizophrenic
of being easily found via old-fashioned search.
Therefore it is worth considering keywords Multiple personality disorders do not work well
within the content you share, tweet or blog as in social media, and yet seem to be remarkably
well as the judicial use of links back to your common. If you are a business expert one
site. Try to use terminology consistently and of day, an agony aunt the next and a political
paramount importance make sure you adopt commentator after that, people will ultimately
the vocabulary your customers use. Social book stop connecting with you and your business.
marking sites like Digg, StumbledUpon and You will confuse them, they will no longer know
Delicious can also be another way to drive traffic what to expect from you. Therefore they don’t
to your website. understand why they should engage with you in
social space.
When setting A very simple approach is to make a short list of
what your company might talk about via social
up your blog be media and then stick to this agenda.
For instance, when someone thinks about a
aware of SEO value legal issue, they will think of you because you
and make sure will have consistently positioned yourself as the
approachable solicitor of choice. Remember,
that your blog is even when you are posting on subjects not
directly associated with your expertise, make
physically located sure the message re-enforces the “legal expert”
persona.
on your companies
web domain The same concept applies when you join
multiple networks. Keep the same persona for
each and always refer back to your outline
A word of caution though, focusing your social topic list.
media efforts around SEO and placing Google
ranking above engagement is likely to cause you Yes social media is “social” and has an informal
to alienate your customers. feel, but always remember that you are in public
and speaking for your business. Act accordingly.
By their very nature blogs are typically based
around a particular topic, grow organically with
new content and act as a sign-post to other
Social climbing makes you
related subject matter. For these reasons blogs unpopular
are simply adored by search engines. When
setting up your blog be aware of SEO value and As you build your social media persona, don’t
make sure that your blog is physically located only connect with people who have a lot of
on your companies web domain and not hosted “followers,” “friends,” “connections,” etc. It
by one of the free providers such as Blogger or makes sense to engage these people, but it
WordPress. is more important to connect with a quality
SOCIAL MEDIA • ONLINE PR • WEB DESIGN • BUSINESS BLOGS
5. audience. In fact the one you defined right at
the start, when you decided to go social media
Manage your reputation
fishing. Spending too much time focusing
It is inevitable, despite your attention to service
on highly connected people may be totally
and ability to deliver, that at some point some
counterproductive. Being highly focused on
customers will be unhappy with your business.
connecting with relevant people will lead to a
By tuning in to social media and listening out for
much higher quality social graph for your
the relevant conversations, you can significantly
new persona.
improve your chances of addressing negative
customers before they cause your reputation
You should test the quality of your “friends”,
long-term damage.
“followers” or “connections” on a regular
basis and use this index as part of your key
When you discover a negative review or
performance indicators for social media.
comment it is important to avoid a hasty
Obviously, the size of your following or number
response. For a small business it can be easy
of friends IS important. Your business needs
to feel hurt by negative comments and take
“reach” in social media. However of equal
them personally. For larger businesses it is
importance is the quality of your reach. Your
vitally important to ensure that customer
quality index will give you a strong view on the
service procedures are updated to encompass
level of engagement you are achieving.
social media.
Make sure you can deliver
A timely well
Social Media is by its nature a personal
experience for the majority of users. Therefore
thought out
the promises your business makes in terms of
service or values through social media must
response can stop
be delivered on! This is of course the case an issue from
with all channels, but because of the personal
nature of social media, a broken promise can escalating and
have a disproportionate impact. Consumers /
customers are quite likely to take it personally.
often leads to an
One of the most appealing attributes of social
even more loyal
media is the rapidity with which it works. This customer for the
of course is not only true for good news but
bad too. The old adage of bad news travels fast future.
could have been created for social media. At
sometime you will inevitably have to deal with Big or small, your business needs to address
an unhappy customer who is being vocal online. negative comments and complaints in the same
But you can certainly make your life much more way it would if the customer was in your shop or
pleasurable by making sure you don’t create office. This means responding in a gracious and
unhappy customers through over promising and courteous manner. A timely well thought out
under delivering. response can stop an issue from escalating and
often leads to an even more loyal customer for
the future.
SOCIAL MEDIA • ONLINE PR • WEB DESIGN • BUSINESS BLOGS