The viral marketing campaign for The Dark Knight was highly effective and engaged fans through various online activities and real world events. It started with websites promoting Harvey Dent that eventually revealed the Joker, and expanded to events at Comic-Con involving puzzles and clues. The campaign utilized existing online networks and communities to spread its messages and images, taking advantage of people's desire to share and spread exciting new information about the film. It provided an immersive experience for fans while generating huge buzz and interest leading up to the film's release.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
The document discusses how social media can help businesses by allowing them to listen to customer conversations, spot new ideas, extend their network, and engage with customers. It provides tips for using social media platforms like Twitter effectively through search, etiquette, and profile customization. The document also recommends ways to fill networks with valuable connections through browsing existing connections, advanced searches, and joining relevant groups.
The document provides an overview of a training session on social media and relationship capital. The morning session will cover understanding social media and using content to build relationships and drive sales. The afternoon will focus on practically applying this knowledge to social media profiles and using networks to market them. The document also discusses key concepts around social media including what social media is, influencers, different social networks, and a case study of a cafe that successfully used social media strategies to increase visibility, press coverage and sales.
This document contains a collection of marketing quotes from various experts. It begins with three quotes emphasizing the importance of acting quickly in your industry, engaging audiences through friends and trusted sources, and starting with a blog for social media. The remaining quotes discuss additional topics such as delivering useful content, one-way marketing becoming a dialogue, the importance of word-of-mouth, and more. Overall, the document provides concise advice and insights from leading marketing professionals.
The document discusses different types of graphs such as social networks, communication networks, and taste graphs. It provides examples of how graphs can be used for applications such as marketing, defense analysis, and recommendations. Finally, it discusses challenges like cold starts and how cross-domain data can help address them by propagating known data to unknown nodes.
The document discusses social media strategy and why understanding the principles behind various social media tools is more important than focusing on individual tools. It emphasizes that content, conversation, and community building are essential for influence in social media. Content should be optimized across multiple platforms and provide value through niche, detailed contributions. Real-time monitoring of conversations allows companies to engage where relevant. Community involvement requires supporting existing groups rather than creating proprietary spaces.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
This document discusses the concept of viral media and strategies used by successful organizations. It begins by looking at the emergence of "virality" in tech companies. It then draws on Am I Hot or Not? as an example of a company that took advantage of social growth strategies. Each user bringing in another user helped the site grow rapidly from just a few people to millions of daily users within a short period of time. The document cautions that while social media strategies can work well, they also carry risks if not implemented properly.
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
The document discusses how social media can help businesses by allowing them to listen to customer conversations, spot new ideas, extend their network, and engage with customers. It provides tips for using social media platforms like Twitter effectively through search, etiquette, and profile customization. The document also recommends ways to fill networks with valuable connections through browsing existing connections, advanced searches, and joining relevant groups.
The document provides an overview of a training session on social media and relationship capital. The morning session will cover understanding social media and using content to build relationships and drive sales. The afternoon will focus on practically applying this knowledge to social media profiles and using networks to market them. The document also discusses key concepts around social media including what social media is, influencers, different social networks, and a case study of a cafe that successfully used social media strategies to increase visibility, press coverage and sales.
This document contains a collection of marketing quotes from various experts. It begins with three quotes emphasizing the importance of acting quickly in your industry, engaging audiences through friends and trusted sources, and starting with a blog for social media. The remaining quotes discuss additional topics such as delivering useful content, one-way marketing becoming a dialogue, the importance of word-of-mouth, and more. Overall, the document provides concise advice and insights from leading marketing professionals.
The document discusses different types of graphs such as social networks, communication networks, and taste graphs. It provides examples of how graphs can be used for applications such as marketing, defense analysis, and recommendations. Finally, it discusses challenges like cold starts and how cross-domain data can help address them by propagating known data to unknown nodes.
The document discusses social media strategy and why understanding the principles behind various social media tools is more important than focusing on individual tools. It emphasizes that content, conversation, and community building are essential for influence in social media. Content should be optimized across multiple platforms and provide value through niche, detailed contributions. Real-time monitoring of conversations allows companies to engage where relevant. Community involvement requires supporting existing groups rather than creating proprietary spaces.
Storyboards are a visual planning tool used in film and video production. They consist of a series of illustrations or images displayed in sequence to demonstrate the key scenes, shots, and progression of a proposed motion picture or interactive media project. Storyboards are designed to provide an idea of how a full motion film or video will unfold, act as a guide for filming or taping, and help filmmakers, producers, and stakeholders visualize the project.
1) The Murdoch empire is fracturing as the News of the World phone hacking scandal intensifies, weakening key British institutions like the Conservative government and police.
2) Politicians had long courted Murdoch's media empire for favorable coverage, fearing its retaliation if crossed. But rising social media use has empowered consumers to pressure advertisers and shape the national conversation.
3) As the full scale of wrongdoing at News of the World comes to light, Murdoch was forced to close the paper to limit damage, showing his waning influence over the political system's "manufactured consent" in Britain.
This document provides instructions and questions for an exam on British and American film studies. Students must choose one question from each of three sections to answer in an assigned 12-page book. Section A deals with producers and audiences, Section B focuses on specific aspects of British film, and Section C requires a comparative analysis of American films. Students are reminded that writing quality will be assessed.
1) Fourteen housemates, seven males and seven females, ranging in age from 18 to 30 will be entering the Big Brother house for the new season.
2) The housemates have a variety of backgrounds and occupations, including a wrestler, model, plumber, and student.
3) Many of the housemates are single and looking for romance in the house, promising drama and relationship dynamics for the new season.
Visual Basic .NET is an object-oriented programming language used to create Windows applications with visual objects like buttons and text boxes. It is event-driven, meaning the program runs when the user interacts with objects like clicking buttons, which triggers events. The Visual Basic .NET development environment includes a design window to layout objects, a toolbox of common objects, and windows to set object properties and view code. Common objects include forms, labels, menus, and buttons, each with properties like text, font, and alignment to configure their appearance and behavior.
This document outlines 5 styles of documentary filmmaking: expository, observational, interactive, essayistic, and experimental. Expository uses direct narration to present facts, observational minimally uses narration and presents events in real time, interactive features the filmmaker on screen making the action happen, essayistic uses a first person viewpoint to tell personal stories, and experimental has no set conventions.
This document is an examination paper for the British and American Film section of a GCE AS/A level Film Studies exam. It provides instructions for the exam, which will last 2.5 hours. Students must answer 3 questions, choosing 1 from each of 3 sections: Producers and Audiences, British Film Topics, and American Film Comparative Study. Resource materials are provided to assist with answering the first section on producers and audiences. These include information on the independent film In Bruges and on independent films in general, as well as details on new technologies for watching films such as iTunes, LoveFilm, and online releases.
GWT allows developers to create responsive web applications using Java instead of JavaScript. It provides a compiler that translates Java code into optimized JavaScript that runs across browsers. This avoids the need for browser-specific code and improves development speed. Some key benefits of GWT include its support for AJAX, local event handling, client-side rendering, dynamic HTML, and Java features like static type checking and JUnit testing. However, it also requires adjusting to its Java-to-JavaScript translation and HTML/CSS abstractions.
This document provides resource materials for a GCE AS/A level Film Studies exam on British and American film. It includes instructions for the exam, which consists of answering 3 questions from different sections, and resource materials for Section A on producers and audiences. The resource materials include articles on streaming films using gaming consoles, the rise of 3D TV, and viewers' perceptions of TV shows on DVD as films. It also includes articles on the declining influence of stars, the 2009 UK box office which featured few "A-list" stars, and profiles of emerging stars Katie Jarvis and Gabby Sidibe.
The document argues that while Fight Club appears to be about destroying corporate symbols of power, it is actually a film about power and control rather than liberation. The author does not fully agree that the film is about liberation.
This document provides instructions and questions for an A-level film studies exam. It is divided into three sections. Section A contains questions on world cinema topics and requires analysis of a minimum of two films. Section B focuses on spectatorship topics, also requiring two film analysis. Section C features a single close analysis question about one chosen film. Students must pick one question from each section, for a total of three questions answered using black ink in a separate answer book.
The document discusses WikiLeaks, an international non-profit organization that publishes classified media leaks and news stories. It was founded in 2006 by journalists, activists and technologists from several countries. Julian Assange is described as the director. WikiLeaks states that it bases its work on Article 19 of the Universal Declaration of Human Rights, which protects freedom of expression. Some of WikiLeaks' major leaks include the Guantanamo Bay operating manual, the Afghan War Diary, and over 250,000 US diplomatic cables. These leaks have revealed hidden war crimes and government corruption but have also been controversial.
Kurumsal Firmalar için Google Glass UygulamalarıTechnoface
Firmalar Google Glass’ı nerelerde kullanabilir
Google Glass Ana Fonksiyonları
Fotoğraf Çekme
Video Çekme Navigasyon
Mesaj Gönderme Telefon araması yapma Google search
Google Hangout Konuşma
Google Glass Kullanımları
Takvim
Hava Durumu
Uçak Saatleri
Maç Sonuçları
Lokasyonlar
Oryantasyon Uygulaması
Marketler için Alışveriş Listesi
Havayolu Şirketleri için
Firma görevlileri müşterilerinin isimleri, uçuş detaylarını, ve tercih ettikleri yemekler gibi bilgileri Glass sayesinde bilebilirler.
Fuar Standında Gösteri
This document discusses viral advertising and marketing. It defines viral advertising as marketing techniques that use social networks and technologies to increase brand awareness through self-replicating viral processes. Common forms include videos, games, images and text shared via email, social media or mobile networks. The goal is to appeal to individuals with high social networking potential to widely and quickly spread the message. Examples of successful viral campaigns are provided that engaged audiences and spread organically.
This document discusses viral marketing strategies for global competition on the internet. It begins by providing background on how the internet has become a new marketing battlefield and mass media advertising is becoming ineffective. It then defines viral marketing as a technique where information about products or companies is strategically seeded so customers voluntarily spread it to others like a virus. The document outlines six elements of an effective viral marketing strategy, including giving away valuable products/services for free, making the message easy to transfer to others, and taking advantage of existing communication networks. It emphasizes that viral marketing allows companies to gain rapid awareness at low cost through exponential growth as the message is spread person to person.
Storyboards are a visual planning tool used in film and video production. They consist of a series of illustrations or images displayed in sequence to demonstrate the key scenes, shots, and progression of a proposed motion picture or interactive media project. Storyboards are designed to provide an idea of how a full motion film or video will unfold, act as a guide for filming or taping, and help filmmakers, producers, and stakeholders visualize the project.
1) The Murdoch empire is fracturing as the News of the World phone hacking scandal intensifies, weakening key British institutions like the Conservative government and police.
2) Politicians had long courted Murdoch's media empire for favorable coverage, fearing its retaliation if crossed. But rising social media use has empowered consumers to pressure advertisers and shape the national conversation.
3) As the full scale of wrongdoing at News of the World comes to light, Murdoch was forced to close the paper to limit damage, showing his waning influence over the political system's "manufactured consent" in Britain.
This document provides instructions and questions for an exam on British and American film studies. Students must choose one question from each of three sections to answer in an assigned 12-page book. Section A deals with producers and audiences, Section B focuses on specific aspects of British film, and Section C requires a comparative analysis of American films. Students are reminded that writing quality will be assessed.
1) Fourteen housemates, seven males and seven females, ranging in age from 18 to 30 will be entering the Big Brother house for the new season.
2) The housemates have a variety of backgrounds and occupations, including a wrestler, model, plumber, and student.
3) Many of the housemates are single and looking for romance in the house, promising drama and relationship dynamics for the new season.
Visual Basic .NET is an object-oriented programming language used to create Windows applications with visual objects like buttons and text boxes. It is event-driven, meaning the program runs when the user interacts with objects like clicking buttons, which triggers events. The Visual Basic .NET development environment includes a design window to layout objects, a toolbox of common objects, and windows to set object properties and view code. Common objects include forms, labels, menus, and buttons, each with properties like text, font, and alignment to configure their appearance and behavior.
This document outlines 5 styles of documentary filmmaking: expository, observational, interactive, essayistic, and experimental. Expository uses direct narration to present facts, observational minimally uses narration and presents events in real time, interactive features the filmmaker on screen making the action happen, essayistic uses a first person viewpoint to tell personal stories, and experimental has no set conventions.
This document is an examination paper for the British and American Film section of a GCE AS/A level Film Studies exam. It provides instructions for the exam, which will last 2.5 hours. Students must answer 3 questions, choosing 1 from each of 3 sections: Producers and Audiences, British Film Topics, and American Film Comparative Study. Resource materials are provided to assist with answering the first section on producers and audiences. These include information on the independent film In Bruges and on independent films in general, as well as details on new technologies for watching films such as iTunes, LoveFilm, and online releases.
GWT allows developers to create responsive web applications using Java instead of JavaScript. It provides a compiler that translates Java code into optimized JavaScript that runs across browsers. This avoids the need for browser-specific code and improves development speed. Some key benefits of GWT include its support for AJAX, local event handling, client-side rendering, dynamic HTML, and Java features like static type checking and JUnit testing. However, it also requires adjusting to its Java-to-JavaScript translation and HTML/CSS abstractions.
This document provides resource materials for a GCE AS/A level Film Studies exam on British and American film. It includes instructions for the exam, which consists of answering 3 questions from different sections, and resource materials for Section A on producers and audiences. The resource materials include articles on streaming films using gaming consoles, the rise of 3D TV, and viewers' perceptions of TV shows on DVD as films. It also includes articles on the declining influence of stars, the 2009 UK box office which featured few "A-list" stars, and profiles of emerging stars Katie Jarvis and Gabby Sidibe.
The document argues that while Fight Club appears to be about destroying corporate symbols of power, it is actually a film about power and control rather than liberation. The author does not fully agree that the film is about liberation.
This document provides instructions and questions for an A-level film studies exam. It is divided into three sections. Section A contains questions on world cinema topics and requires analysis of a minimum of two films. Section B focuses on spectatorship topics, also requiring two film analysis. Section C features a single close analysis question about one chosen film. Students must pick one question from each section, for a total of three questions answered using black ink in a separate answer book.
The document discusses WikiLeaks, an international non-profit organization that publishes classified media leaks and news stories. It was founded in 2006 by journalists, activists and technologists from several countries. Julian Assange is described as the director. WikiLeaks states that it bases its work on Article 19 of the Universal Declaration of Human Rights, which protects freedom of expression. Some of WikiLeaks' major leaks include the Guantanamo Bay operating manual, the Afghan War Diary, and over 250,000 US diplomatic cables. These leaks have revealed hidden war crimes and government corruption but have also been controversial.
Kurumsal Firmalar için Google Glass UygulamalarıTechnoface
Firmalar Google Glass’ı nerelerde kullanabilir
Google Glass Ana Fonksiyonları
Fotoğraf Çekme
Video Çekme Navigasyon
Mesaj Gönderme Telefon araması yapma Google search
Google Hangout Konuşma
Google Glass Kullanımları
Takvim
Hava Durumu
Uçak Saatleri
Maç Sonuçları
Lokasyonlar
Oryantasyon Uygulaması
Marketler için Alışveriş Listesi
Havayolu Şirketleri için
Firma görevlileri müşterilerinin isimleri, uçuş detaylarını, ve tercih ettikleri yemekler gibi bilgileri Glass sayesinde bilebilirler.
Fuar Standında Gösteri
This document discusses viral advertising and marketing. It defines viral advertising as marketing techniques that use social networks and technologies to increase brand awareness through self-replicating viral processes. Common forms include videos, games, images and text shared via email, social media or mobile networks. The goal is to appeal to individuals with high social networking potential to widely and quickly spread the message. Examples of successful viral campaigns are provided that engaged audiences and spread organically.
This document discusses viral marketing strategies for global competition on the internet. It begins by providing background on how the internet has become a new marketing battlefield and mass media advertising is becoming ineffective. It then defines viral marketing as a technique where information about products or companies is strategically seeded so customers voluntarily spread it to others like a virus. The document outlines six elements of an effective viral marketing strategy, including giving away valuable products/services for free, making the message easy to transfer to others, and taking advantage of existing communication networks. It emphasizes that viral marketing allows companies to gain rapid awareness at low cost through exponential growth as the message is spread person to person.
Viral marketing aims to spread marketing messages exponentially through word of mouth referrals, similar to how viruses spread. There are two types of viral marketing campaigns - organic campaigns that spread naturally without marketer input, and controlled campaigns that are strategically planned by marketers. To create an effective viral marketing campaign, marketers must define clear goals, create highly shareable and engaging content, make sharing and participation easy, and provide incentives for people to spread the message. While preparation is key, success also requires a element of luck.
This document defines and discusses viral marketing. It begins by explaining that viral marketing is a strategy to spread marketing messages through social media where the messages multiply rapidly and are sent to thousands, similar to how viruses spread. It then lists some common viral marketing tactics like video clips, games and images. The document outlines advantages like large audience reach and low costs, and disadvantages such as potential annoyance or negative reputation. Finally, it provides examples of successful viral marketing campaigns from companies like Hotmail, Blendtec and Mentos.
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Viral marketing is a promotional strategy that uses existing social networks to spread a marketing message quickly and exponentially. The message or ad is shared by customers through social media sites and multiplies rapidly to reach thousands or millions of people, similar to how viruses spread. It allows companies to increase brand awareness through video clips, games, images or e-books that customers freely share.
The document argues that the web should be thought of as a network rather than a series of channels. It recommends helping clients understand this and change their strategies accordingly, focusing on behaving neighborly and building social capital through open sharing of information and tools.
This document provides an overview of viral marketing techniques that can be used to generate network marketing leads and commissions. It discusses several viral marketing strategies including tell-a-friend marketing using tools like Viral Friend Generator, master resell rights marketing by creating products for others to sell, private label marketing using products with rebranding rights, blog marketing by promoting content on blogs, and viral spiral marketing to leverage exponential growth. The goal of these techniques is to have other people promote your products and business for you to build your network marketing business in a leveraged way.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Viral marketing is a strategy that uses existing social networks to spread marketing messages through self-replicating viral processes, analogous to the spread of viruses. It utilizes video clips, games, images and e-books distributed through websites, email, social media and networks. Examples include Hotmail's early success through viral email signatures and Mentos' marketing of the diet coke and Mentos reaction videos.
Viral marketing utilizes existing social networks to spread awareness of a product or service through word-of-mouth recommendations. It works by getting a small number of people to share content with their friends, who then share it with more people in their own networks, spreading the content exponentially at a low cost. An effective viral marketing campaign needs an engaging message or piece of content that resonates with the target audience and inspires them to voluntarily spread it through their own networks.
Kaplan & Haenlein - Two hearts in three-quarter time - how to waltz the socia...ESCP Exchange
The concept of viral marketing has been discussed in the literature for over 15 years, since Jeffrey Rayport first introduced the term in 1996. However, the more widespread use of social media has recently pushed this idea to a whole new level. We provide insight into the relationship between social media and viral marketing, and illustrate the six steps executives should take in order to dance the social media/viral marketing waltz. We define viral marketing as electronic word-of-mouth whereby some form of marketing message related to a company, brand, or product is transmitted in an exponentially growing way–—often through the use of social media applications. We consider the three conditions that need to be fulfilled to create a viral marketing epidemic (i.e., giving the right message to the right messengers in the right environment) and present four different groups of social media viral marketing campaigns (nightmares, strokes-of-luck, homemade issues, and triumphs). We conclude with five points of caution that managers should heed when trying to launch their own viral marketing campaign.
This document discusses strategies for marketing in the social media era. It examines how Josiah Wedgwood effectively used word-of-mouth and royal endorsements in the 1700s to promote his ceramics business. In the modern era, credibility and trust are essential for successful viral marketing campaigns. Various social media platforms are discussed as ways to seed ideas and campaigns while leveraging communities and relationships.
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
This presentation explains what is viral marketing, methods for it, its advantages and disadvantages and the motivators which forces people to share it with others. This presentation also contains two very recent viral campaign examples.
The document discusses using social media for veterinary practices. It recommends creating a website as the "home base" and using other platforms like Twitter and Facebook to drive traffic back to the website. It provides tips for setting up profiles, posting regularly, and engaging clients on these platforms. The document emphasizes using social media as a communication tool to build relationships rather than just for advertising.
This document discusses viral marketing, including its definition, origins, popularity growth, types, issues, and challenges. Viral marketing refers to marketing techniques that use social networks to rapidly spread brand awareness through self-replicating processes like viruses. It originated in the early 1990s and grew popular through the 2000s. Types of viral marketing include pass-along messages, buzz marketing, incentive-based sharing, undercover marketing, and user-managed databases. Issues include spam association, short-term focus, negative publicity, brand dilution, and unknown group connections. Challenges involve effective internet customer communication, good web strategies, profitability, and setup within time restrictions.
The document discusses various ways to achieve viral marketing through different online mediums and strategies. It describes how Hotmail and ICQ were early examples of viral marketing successes by including messages encouraging users to spread the word. It then provides tips for using emails, ebooks, games and blogs to create content that users will want to share with others, thus spreading awareness of a product or brand through word-of-mouth online in a viral manner. The goal is to include valuable, interesting or entertaining information, incentives or interactions to motivate users to forward content to their social networks.
This document provides revision materials for the GCSE Media exam, focusing on Section A about lifestyle magazines. It includes:
- An explanation of how to calculate grades based on coursework and exam points.
- An overview of Section A, which involves analyzing an unseen lifestyle magazine extract. It describes the 30 minute reading period and outlines the two question types - conventions and features.
- Details on common lifestyle magazine conventions like a cover model and mix of content. It provides an example response analyzing conventions.
- An explanation of layout techniques like balance, and how typography can create effects through font choices. It includes an example response analyzing features.
This document contains exemplar scripts from 8 candidates who took the GCE Film Studies exam. It provides a brief overview of each candidate's responses including the topics/films discussed in each section and their raw marks. The topics covered a wide range of film genres, movements and issues. Overall marks ranged from 86 to 96 and section marks were out of 35 for sections A and B, and 30 for section C. Grade boundaries for the exam are also provided.
This document contains exam results for 12 candidates. It lists each candidate's number, their scores on three multiple choice questions, and the page number. The questions relate to topics like film genres, themes and specific movies. The candidates are grouped into two levels, with candidates 1-6 in lower level 3 and candidates 7-12 in level 4.
This document discusses key concepts related to genre and media language in media studies. It begins by defining genre as a type or class of media texts that share similarities. Genre is useful for both media industries and audiences to categorize and plan around media products. The document then discusses how media language uses signs, denotation, and connotation to communicate meaning. Denotation is the literal meaning while connotation involves cultural and personal meanings. Signs can be symbolic, iconic, or indexical. The document provides examples analyzing images using these concepts. It also discusses conventions of magazine genres like lifestyle magazines and their typical features.
This document discusses the rise of citizen journalism through the use of camera phones and how "we media" has made the contemporary media landscape both more and less democratic. It provides examples of how camera phones have enabled ordinary people to bear witness to important events and distribute these images widely, democratizing information flow. However, it also notes their overuse in socially unacceptable situations that disrupt others' experiences and how they can spread images without consent. On balance, camera phones have empowered individuals as citizen journalists but also enable new forms of distraction and invasion of privacy.
This revision guide provides an overview of key concepts for answering questions about TV drama representations on the AS Media exam. It discusses semiotics, representation, textual analysis, and how characters can be represented in terms of class, age, gender, ethnicity, disability, and sexuality. It also covers technical codes like mise-en-scene, cinematography, editing, and sound that can be used to analyze how representations are constructed. Examples of TV dramas that may appear in the exam are provided for study.
The document discusses the concept of "We Media" and its implications for democracy. It argues that traditional media systems maintain a "spectator democracy" by controlling information, but that the rise of grassroots online journalism by bloggers (termed "We Media") has allowed news to be published and spread in real-time by ordinary people. This shifts power away from a small number of large corporations and towards the public. The document also discusses how the internet has empowered audiences and made them more creative through platforms like blogs and social media.
Channel 4 has requirements to provide distinctive programming that reflects UK culture through shows like Gavin and Stacey, while staying within watershed hours and content restrictions. It is commercially funded through advertising compared to the BBC which is funded by the license fee. E4 targets 16-34 year olds with trendy programming like Pretty Awesome Thursdays featuring American sitcoms. In contrast, BBC3 provides innovative content for younger audiences focusing on new UK talent. Scheduling shows in prime time helps attract the target audience, but on demand services reduce the importance of prime time slots.
The document discusses the digital divide and issues of digital inclusion. It notes that around 10 million people in the UK are estimated to be offline. Research has shown that those from lower socioeconomic backgrounds and certain social groups are more likely to be excluded from internet access and regular use. While access has increased, factors like skills, socioeconomic status, and home broadband availability still influence the quality and breadth of internet use among different groups.
The document discusses whether reality TV is democratic. It notes that reality TV allows more ordinary people on TV than ever before, making TV an arena for the masses. However, some argue that reality TV is counter-democratic as it disempowers citizens from political participation, focusing voting on entertainment shows rather than governments. Additionally, reality TV may perpetuate the myth that fame should be everyone's ultimate aspiration. The document explores these issues but reaches no definite conclusion on whether reality TV can truly be considered democratic.
The Arab Spring began in December 2010 in Tunisia and spread to other Arab countries. Citizens protested against issues like dictatorship, corruption, unemployment, and poverty. The use of social media helped organize and spread information about the protests. Several governments were overthrown due to the large-scale demonstrations. The Arab Spring demonstrations highlight desires for greater political freedom, human rights, and economic opportunity across the Arab world.
This article examines the role of new media in the Arab Spring uprisings. It argues that while new media like Facebook and Twitter played a critical role in mobilizing protests by spreading information, other factors were also important. Conventional media like Al Jazeera also helped spread protest news more widely. Ultimately, revolutionary conditions within countries due to issues like poverty and repression were the most important underlying factors driving social uprisings, and new media provided an important but not sufficient tool for organization. The role of new media was contingent on real-world street movements and protests.
The document discusses representation in media studies. It defines representation as how media presents versions of reality through signs that stand in for people and things. It also discusses how media representations are intentionally composed and framed to portray artificial versions of reality. It then discusses common forms of representation like class, age, gender, and ethnicity. It defines stereotypes as simplistic media portrayals of groups that audiences find believable, even when they overgeneralize traits. The document asks how gender is represented and what issues arise from media representations.
The document discusses different design elements used in magazines and their effects on readers, including:
- Layout: symmetrical or asymmetrical balance directs understanding of the magazine's audience and content. The left third of the cover is important for branding.
- Color: different colors connote different feelings and emotions for the target audience, like red for passion and blue for calm.
- Typography: font styles like serif and sans serif create different moods, with serif feeling traditional and sans serif modern.
- Language: techniques like imperative language, exclamatives, rhyme and alliteration make content more memorable and attractive to the target audience.
This document summarizes an article from the journal Globalizations that examines the role of new media in the Arab Spring uprisings in the Middle East and North Africa region. It argues that while new media was one factor among others, it played a critical role given the lack of open media and civil society in the region. The global spread of new media through technologies like the internet and mobile phones presented an opportunity for horizontal social mobilization and intersection between new media and traditional media. However, governments often facilitated new media for economic reasons, unintentionally facing social and political consequences from its use in civic activism.
This document provides guidance for students on completing a film analysis coursework assignment focusing on micro features of film including mise-en-scene, performance, cinematography, editing, and sound. It instructs students to choose a short film sequence, analyze no more than three micro features, and write a 1500 word essay exploring how the chosen features construct meaning and response. The document offers advice on getting started, analyzing the sequence, potential essay structure, and questions to consider in the analysis.
The document discusses postmodernism as a critical approach to film. It defines postmodernism as a response to modernism that rejects realism and incorporates elements from the past in new forms. In film, postmodernism disrupts narrative structure and character conventions. Some key features of postmodern films include acknowledging they are fictional works, using nonlinear narratives, and featuring alienated characters. Genres like pastiche, depictions of flattened affect, and altered states are common. Fight Club is analyzed as an example of a postmodern film through its characterization of the protagonist and circular narrative structure. The Matrix is also discussed as a postmodern case study through its references to philosophical works and challenging of filmmaking conventions.
The document discusses several feminist film theorists and their perspectives on the portrayal of women in cinema. Mary Ann Doane argues for defining a feminine poetic syntax and positioning of looking/desire derived from reimagining depictions of the female body. Teresa de Lauretis calls for reconsidering women in cinema by addressing the spectator as a woman and depicting diversity among women. Laura Mulvey's theory of visual pleasure argues that the spectator and camera adopt the active male gaze, while women on screen are the passive objects of desire.
The document provides an in-depth analysis of the 1999 film Fight Club, focusing on its commentary about contemporary American culture and masculinity. It discusses how the main character Jack feels emasculated by consumerism and lack of purpose, leading him to create an alter ego, Tyler Durden, to rebel. Through their underground fighting club, Jack finds a sense of community and masculinity. However, Tyler's plans for destruction spiral out of control. The analysis examines Fight Club's themes around capitalism, gender roles, and the search for meaning in a postmodern world.
2. Huh?
You have to admire the virus. He has a way of living in secrecy until he is so
numerous that he wins by sheer weight of numbers. He piggybacks on
other hosts and uses their resources to increase his tribe. And in the right
environment, he grows exponentially. A virus doesn't even have to mate --
he just replicates, again and again with geometrically increasing power,
doubling with each iteration:
1
11
1111
11111111
1111111111111111
11111111111111111111111111111111
1111111111111111111111111111111111111111111111111111111111111111
In a few short generations, a virus population can explode…
3. Viral Marketing Defined
What does a virus have to do with marketing?
Viral marketing describes any strategy that
encourages individuals to pass on a marketing
message to others, creating the potential for
exponential growth in the message's exposure and
influence.
Like viruses, such strategies take advantage of rapid multiplication to
explode the message to thousands, to millions.Off the Internet, viral
marketing has been referred to as "word-of-mouth," "creating a buzz,"
"leveraging the media," "network marketing." But on the Internet, for better
or worse, it's called "viral marketing." While others smarter than I have
attempted to rename it, to somehow domesticate and tame it, I won't try.
The term "viral marketing" has stuck.
4. The Classic Hotmail.com Example
The classic example of viral marketing is Hotmail.com, one of the first free
Web-based e-mail services.
The strategy is simple:
1.Give away free e-mail addresses and services
2.Attach a simple tag at the bottom of every free message sent out: "Get
your private, free email at http://www.hotmail.com"
3.Then stand back while people e-mail to their own network of friends and
associates
4.People see the message
5.They Sign up for their own free e-mail service
6.Propel the message still wider to their own ever-increasing circles of
friends and associates.Like tiny waves spreading ever farther from a single
pebble dropped into a pond, a carefully designed viral marketing strategy
ripples outward extremely rapidly.
5. Elements of a Viral Marketing
Strategy
Accept this fact. Some viral marketing strategies work better than others,
and few work as well as the simple Hotmail.com strategy. But below are
the six basic elements you hope to include in your strategy. A viral
marketing strategy need not contain ALL these elements, but the more
elements it embraces, the more powerful the results are likely to be. An
effective viral marketing strategy:
1.Gives away products or services
2.Provides for effortless transfer to others
3.Scales easily from small to very large
4.Exploits common motivations and behaviors
5.Utilizes existing communication networks
6.Takes advantage of others' resources
Let's examine at each of these elements briefly.
6. Gives away valuable products or services
"Free" is the most powerful word in a marketer's vocabulary. Most viral
marketing programs give away valuable products or services to attract
attention. Free e-mail services, free information, free "cool" buttons, free
software programs that perform powerful functions but not as much as
you get in the "pro" version.
Wilson's Second Law of Web Marketing is "The Law of Giving and Selling"
(http://www.wilsonweb.com/wmta/basic-principles.htm). "Cheap" or
"inexpensive" may generate a wave of interest, but "free" will usually do it
much faster.
Viral marketers practice delayed gratification. They may not profit today, or
tomorrow, but if they can generate a groundswell of interest from
something free, they know they will profit "soon and for the rest of their
lives" (with apologies to "Casablanca").
Patience, my friends. Free attracts eyeballs. Eyeballs then see other
desirable things that you are selling, and, presto! you earn money. Eyeballs
bring valuable e-mail addresses, advertising revenue, and e-commerce
sales opportunities. Give away something, sell something.
7. Provides for effortless transfer to
others
Public health nurses offer sage advice at flu season: stay away from people
who cough, wash your hands often, and don't touch your eyes, nose, or
mouth.
Viruses only spread when they're easy to transmit. The medium that
carries your marketing message must be easy to transfer and replicate: e-
mail, website, graphic, software download. Viral marketing works famously
on the Internet because instant communication has become so easy and
inexpensive.
Digital format make copying simple. From a marketing standpoint, you
must simplify your marketing message so it can be transmitted easily and
without degradation. Short is better. The classic is: "Get your private, free
email at http://www.hotmail.com." The message is compelling,
compressed, and copied at the bottom of every free e-mail message.
8. Scales easily from small to very
large
To spread like wildfire the transmission method must be rapidly scalable
from small to very large. The weakness of the Hotmail model is that a free
e-mail service requires its own mail servers to transmit the message.
If the strategy is wildly successful, mail servers must be added very quickly
or the rapid growth will bog down and die. If the virus multiplies only to kill
the host before spreading, nothing is accomplished.
So long as you have planned ahead of time how you can add mail servers
rapidly you're okay. You must build in scalability to your viral model.
9. Exploits common motivations and
behaviors
Clever viral marketing plans take advantage of common human
motivations. What proliferated "Netscape Now" buttons in the
early days of the Web? The desire to be cool. Greed drives
people. So does the hunger to be popular, loved, and understood.
The resulting urge to communicate produces millions of websites
and billions of e-mail messages. Design a marketing strategy that
builds on common motivations and behaviors for its transmission,
and you have a winner.
10. Utilizes existing communication
networks
Most people are social. Nerdy, basement-dwelling computer science grad
students are the exception. Social scientists tell us that each person has a
network of 8 to 12 people in their close network of friends, family, and
associates. A person's broader network may consist of scores, hundreds,
or thousands of people, depending upon her position in society. A
waitress, for example, may communicate regularly with hundreds of
customers in a given week. Network marketers have long understood the
power of these human networks, both the strong, close networks as well
as the weaker networked relationships. People on the Internet develop
networks of relationships, too. They collect e-mail addresses and favorite
website URLs. Affiliate programs exploit such networks, as do permission
e-mail lists. Learn to place your message into existing communications
between people, and you rapidly multiply its dispersion.
11. Takes advantage of others'
resources
The most creative viral marketing plans use others' resources to
get the word out. Affiliate programs, for example, place text or
graphic links on others' websites. Authors who give away free
articles, seek to position their articles on others' webpages. A
news release can be picked up by hundreds of periodicals and
form the basis of articles seen by hundreds of thousands of
readers. Now someone else's newsprint or webpage is relaying
your marketing message. Someone else's resources are depleted
rather than your own.
12. Why The Dark Knight's Viral Marketing is Absolutely Brilliant
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13. Why The Dark Knight's Viral Marketing is Absolutely Brilliant
“I Believe in Harvey Dent.”
“Why So Serious?”
These are two phrases that have stuck with us over the past year. They really showcase
how The Dark Knight marketing unfolded–it was a two-fold approach and both sides of this
viral marketing tool worked wonders.
Before The Dark Knight, viral marketing was kind of a joke. Yes, websites were devoted to
various projects like Cloverfield. I remember the legit website for the memory-erasing
company in Eternal Sunshine of the Spotless Mind. The viral marketing of old served as just
a clever ploy to start marketing a film, but few people really took notice. The Dark Knight
marketing got people involved. Granted, the people that got involved were probably those
who were going to see the movie opening weekend anyway, but MY GOD was it fun.
14. Time-line for The Dark Knight viral
marketing
In May 2007, the firm handling the
marketing, 42 Entertainment, began
IBelieveInHarveyDent.com with a single
image of Aaron Eckhart as Dent (this same
image would soon appear on flyers, small
posters, and t-shirts). Soon after that,
IBelieveInHarveyDentToo.com came out
with a vandalized or “Jokerized” image of
Dent that had a space at the bottom where
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you could submit your email address. With
every email address submitted, a tiny pixel
would be removed. In a short, short amount
of time (I believe less than 24 hours later)
enough people had submitted their email
addresses to the website that all the pixels QuickTime™ and a
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were gone and we had ourselves our first are needed to see this picture.
glimpse of Heath Ledger as the Joker.
The image was on the site a brief time, but
long enough for friends to copy the image
and add it to their Facebook profiles. The
Joker faded away, and a message
containing upper and lower-cased “ha”‘s QuickTime™ and a
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were left in its wake, as well as a message
saying “See you in December.” Most people
took that to mean the release of the teaser
trailer, and they were right, although the
16. Why The Dark Knight's Viral Marketing is Absolutely Brilliant
In a stroke of genius marketing, The Dark Knight took over Comic Con 07.
There were pics of people in Clown costumes (sent via WhySoSerious and
the Gotham newspaper website for The Gotham Times), there were
messages inside balloons, telephone numbers to call, airplanes giving
messages from above, a riddle involving the Joker laughing in Morse code. It
was intense.
The payoff was a picture of the Joker in a car, a pic of him holding a knife to
Rachel Dawes (Maggie Gyllenhaal) throat, and a few other little nuggets for
the fans (including the advance teaser trailer which most of us had already
found TiredYouTube, except nowelite
on offor a change of page? Our job?
Ready
your miserable, dead-end
it was in HD). It started with this…
organization is expanding! We’re looking for
fresh faces to represent us in an important
upcoming negotiation. You must be 18 or
older to apply. Enjoy a career in a lucrative,
ultra high-profile field. Our associates make QuickTime™ and a
their own hours, enjoy great benefits and, in decompressor
some cases, work from home. Do you have are needed to see this picture.
what it takes? Qualified recruits must have:
An open mind, Strong moral compass, the
ability to improvise. Recruits are encouraged
to ask a friend with access to the internet to
AT 1PM, thefrom home. If you don’t have any
help them website
friends, consider hiring one.
www.whysoserious.com changed from its
countdown, and proclamation of building
an army, to something different
17.
18. There has never been a film that was more smartly marketed than The Dark
Knight. Warner Bros. has pumped a lot of money on marketing, reportedly over
$100 million in advertisements such as commercials, billboards, posters, buses,
and Formula One racecars. Factor in toys, games, and other promotional
materials. This stuff costs money and Warner Bros. held nothing back in
promoting The Dark Knight (which had to be that way since it’s the only Batman
movie without Batman in the title).
There was more viral marketing, too,
but this didn’t have the same payoff
or excitement that the early Comic
Con event had. For instance, if you
were in select cities, you could go
and visit the I Believe In Harvey Dent QuickTime™ and a
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campaign vans or Dentmobiles are needed to see this picture.
(casually timed with the Republican
and Democratic Presidential
Primaries) and get stickers and t-
shirts. Rachel Dawes gave a video
press conference. You could literally
vote for Harvey Dent. If you
submitted your cell phone number
you could get a phone call from Dent
himself proclaiming that we can take
back Gotham.
19. There was also the Clown Travel Agency bit. A list of cities and terrible puns
led fans to bowling alleys where very few lucky first-comers got a bowling ball
bag complete with a custom ball and a cell phone that dialed out to a creepy
recording.
People involved in the campaign were eventually rewarded for their loyalty by
being given free passes to IMAX pre-screenings of The Dark Knight, courtesy
of the WhySoSerious’ “Human Resources” dept. A great finale to a fun ride
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