Lady Gaga Digipack Analysis
This is the front cover of the digipack. Right at the centre of the
album is the artist. She seems as if she is naked, using only her hair
to cover herself. This can be a voyeuristic technique, which can sell
to the male audience. The title of the digipak is written in gold,
capital letters in bold, which stands out from the black and white
background. The colour gold can represent ‘Fame’ which is written in
the title. Also she is seen quite unhappy, with black teardrops which
is quite unusual, but is her unique style which her fans can
understand. As her hair is pretty scruffy, it can represent her being
the ‘Monster’ written in the title.
This is the back of the digipack. It again displays a close-up
photograph of her. She is wearing glasses, hiding most of her
identity. This again could be part of her original ‘style’. This
photograph, unlike the front cover, is in colour, which stands out
to the buyer.
When you open up the digipack, you instantly see more
pictures of the artist, focusing all your attention on nothing
but her. The pictures inside of her looking quite fragile and
upset are in black and white, which is a change from the
colour photograph where she looks quite healthy and fresh.
These contrasting pictures can represent her battle between
fame and normality.
When you open up the digipack, we see too CDs, both
with ‘Lady Gaga The Fame Monster’ written on them in
capital, bold white letters. This can catch the buyer’s eye
immediately. The white colour stands out from the black
background, and again goes well with the black and white
photographs. It makes the digipack as a whole quite bold.
Inside the digipack was an extra booklet. The cover of
the booklet was another black and white photograph of
the artist, again hiding most of her identity. The colours
black and white immensely stand out, and seem to make
quite a bold statement. Even though no colour is used, it
still attracts attention.
As you turn the pages of the booklet, you see close up
pictures, which are in colour of the artist, dressed up in
glamorous clothing and expensive diamonds. The whole
sense of the digipack goes well with the title as it shows the
battle between herself and her fame. The photographs show
different sides to her which her fans may be interested in.
This can make the buyers feel as if they know her better and
feel intimate with her emotions.
The booklet also contains the lyrics to all the songs on
her album. Again the colours displayed are black and
white, which stands out to the digipack holder. The
lyrics are there for her buyers to read and understand
the real meaning behind her songs.
The booklet also includes a pullout poster. This
can make the buyer feel as if they got more for
their money. The booklet is what makes a
digipack different to an average album. The
digipack includes extra things that the buyer
might enjoy, in this case the poster and lyrics.