Exploring your Personal Brand, Full Sail University

1. PERSONAL BRAND EXPLORATION
EMILY GIBSON
PROJECT & PORTFOLIO I: WEEK 1
AUGUST 2023

2. Growing up, I have always had a
love of music. At a young age, I
was introduced to prince, ABBA,
Fleetwood Mac and bands like
Korn, Green Day and Deftones. As I
got older, I realized there was no
greater joy than going to concerts.
These shows were my safe space
as I entered my teenage years, My
love for music has inspired me to
live boldly.
IDENTITY

3. Potential Job Titles:
•Digital Communication Specialist
•Digital Content Manager
• Content Operations Specialist
BRAND ARCHETYPE -
My Brand Archetype is entertainer. I
am someone who lives in the moment,
is enthusiastic, and enjoys having fun.
My positive and upbeat personality
makes communicating with others
easy. The two things I am most
passionate about are traveling and live
music. I feel as though I am always on
the go and always planning my next
adventure.
PROFESSION
DIGITAL MARKETING

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
JEFF STANFORD
Outreach Plan:
•Gain experience through outreach events.
•Email, have met once in an informal setting.
•Will send an email after talking together thanking him for
his time.
VICE PRESIDENT OF
MARKETING, ORLANDO
SCIENCE CENTER
CHRISSY SCHREBLIER
Outreach Plan:
•Volunteer in events at the Science Center.
•In person meeting, have worked along side already.
•Will send an email after talking together thanking her for
her time.
Digital Marketing Manager,
Orlando Science Center
SAFIYA SAYEED Outreach Plan:
•Create portfolio that highlights my achievements.
•Introduce myself through social media message
•Will interact with social media accounts
Social Media Coordinator
Visit Orlando

5. GOALS
Short Term: 2025
•Increase LinkedIn connections by 2026
‣Update LinkedIn account regularly and
connect with people after meeting.
Mid Term: 2030
•Create a social media presence
‣Create content that represents my personal
brand.
Long Term: 2040
•Have my own client portfolio
‣Have an 45% increased number of clients by
January 2040

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Content Workflow Software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Leadership Novice / Adept / Expert
Sales and Marketing Software
SOFT
HARD
Novice / Adept / Expert
Web Platform Development Software Novice / Adept / Expert
Time Management Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help clients connect with their audience
by allowing them a safe and creative
space to showcase their own
personality.
PROMISE

8. CREDENTIALS
Work Experience:
Membership Outreach
Coordinator
At the Orlando Science Center
Education:
Associate in Arts at Valencia College
Digital Marketing Bachelor Degree,
Full Sail University, 2024
Leadership roles:
*Student Council- Marketing
admin
*Guest Relations Coordinator at
Orlando Science Center

9. COMPETITION
Tyana Velez
Industry Experience:
• Senior Marketing Associate at Tawkify
Education:
• Bachelors in English at Northern Illinois University
• Masters in Digital Marketing at Northern Illinois
University
Noteworthy Experience:
• Digital Marketing Intern at Tawkify
• Digital Marketing Associate at Tawkify
Skills and Proficiencies:
• Skill 1 Writing
• Skill 2 Content Marketing
Emily Gibson
Overall Online Presence:
• Has 462 connections, professional headshot, custom
banner. Does not have any published articles.
• Grade: Average 50/100
Industry Experience:
• Membership Outreach Coordinator at
the Orlando Science Center
Education:
• Associate of Arts, Valencia College
• Enrolled at Full Sail University, majoring in Digital
Marketing Bachelors
Leadership Experience:
• Guest Relations Coordinator
• Marketing Admin in Student Counsel
Skills and Proficiencies:
• Skill 1 Communication – Promptly monitors emails and
calls
• Skill 2 Leadership – Monitors and trains operations
team
• Skill 3 Organization – Helps plan and attends event
meetings
Overall Online Presence:
• New account, no connections, custom banner,
professional headshot and no custom URL.
• Grade: Poor, 0/100

10. COMPETITION
Mark Marante
Noteworthy Experience:
• Media Specialist intern at IDignity
• Assistant Manager and Marketing Coordinator at The
Brass Tap
Emily Gibson
Industry Experience:
• Digital Marketing Strategist at
FINFROCK
Education:
• Associate of Arts, Eastern State College
• Bachelors in Advertising and Public Relations, University
of Central Florida
Skills and Proficiencies:
• Skill 1 Campaign Management
• Skill 2 Spanish Translation
• Skill 3 Community Outreach
Overall Online Presence:
• Has 200 connections, custom banner and professional
headshot. Does not have any published articles.
• Grade: Average 50/100
Industry Experience:
• Membership Outreach Coordinator at
the Orlando Science Center
Education:
• Associate of Arts, Valencia College
• Enrolled at Full Sail University, majoring in Digital
Marketing Bachelors
Leadership Experience:
• Guest Relations Coordinator
• Marketing Admin in Student Counsel
Skills and Proficiencies:
• Skill 1 Communication – Promptly monitors emails and
calls
• Skill 2 Leadership – Monitors and trains operations
team
• Skill 3 Organization – Helps plan and attends event
meetings
Overall Online Presence:
• New account, no connections, custom banner,
professional headshot and no custom URL.
• Grade: Poor, 0/100

11. BRAND POSITION
For clients who wants someone upbeat, energetic
and personal, I bring a creative and passionate
approach to every project.
“EMILY GIBSON”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Foundations of Digital Marketing
‣ Aug 29, 2023 | Seminole State College of Lake Mary
• Digital Business Submit US
‣ Nov 1, 2023 | Margaritaville Orlando Resort
• Social Media Conference
‣ Mar 27, 2024 | Walt Disney Swan and Dolphin Resort
Digital Marketing
• Primary Content: I will publish photos or updates about
events or finished client projects. This will keep current clients
or potential clients interested.
• Primary Tools: I will use both Instagram and Twitter to post
my work. These are the two social media platforms that my
targeted demographic would be using.
• Website: My Digital Portfolio will be updated after each
completed project.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My ideal mentor will be someone who can match my
energy level with the same enthusiasm. I want
someone who is experienced in the Digital Marketing
field.
Formal Education
• Associate of Arts at Valencia College
• Currently enrolled at Full Sail University, working
towards a bachelors in Digital Marketing
Technical Skills
• Fundamentals of Web Design - Full Sail University
• Marketing research - Full Sail University
• Business in the Entertainment and Media Industry – Full
Sail University
Soft Skills
• Professional Writing – Full Sail University
• Storytelling for Marketing - Full Sail University
• Introduction to Marketing – Full Sail University

14. Emily Gibson
You know how some people lack passion in their work? What I do is I put my
entire heart into every project I am working on. I want to make peoples
visions come to life in the most vibrant way possible. In fact, every project
becomes my passion project.

15. REFERENCES
ONETonLine.org. (2023) Summary Report for
11-2021.00 – Marketing Managers. Retrieved
from
https://www.onetonline.org/link/summary/11-
2021.00
ONETonLine.org. (2023) Summary Report for
13-1161.01 – Marketing Strategists. Retrieved
from
https://www.onetonline.org/link/summary/13-
1161.01
Marante, M. (2023) Mark Marante LinkedIn
Profile. Retrieved on August 22, 2023, from
https://www.linkedin.com/in/mark-marante/
Velez, T. (2023) Tyana Velez LinkedIn Profile.
Retrieved on August 22, 2023, from
https://www.linkedin.com/in/tyanavelez
/
Digital Marketing photo. Abdifathi Mohamud.
LinkedIn, Types of Digital Marketing. May 3,
2023. https://www.linkedin.com/pulse/types-
digital-marketing-abdifathi-mohamud-/