Entrepreneurship

2. Module 2: Planning a
Business
Topic 1
Understanding the
MARKET
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3. Video
Clip:_Kahera(360p).mp4
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4.  What did you learn about
the video?
 What would you do if a
customer complains about
your product or services?
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5. Learning Objectives
At the end of the lesson, students will be
able to;
Recognize and understand the market.
Identify who the customers and
competitors of a small business in the
community.
Explain the importance of
understanding the market in planning
a business.
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6. Topic
Understanding the
MARKET
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7. What does these phrases
mean?
 I am going to the market
 I need a customer or buyer for my
banana Q
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8. Market
 A store or any place where products
and services are being offered or sold.
 Current and potential customers
 Part of the market are the COMPETITORS
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9. Who are the
CUSTOMERS?
 Those who patronize
or buy your products and
services (Current
customers).
 Those who will buy
your products and
services (Potential
customers).
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10. Accomplish Activity Sheet 1A –
Know your Customers (10 min.)
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11.  Those who sell or
offer the same
products and services
 Those who sell or
offer similar products
or services
 Those who want to
imitate your products
and services
Courtesy of Google pictures
Who are your COMPETITORS?
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12. Types of Small Business (In the
community)
 Sari-sari Store
 Karinderya/ Eatery
 Combination of Sari-sari
Store and Eatery
 Cart/ Ambulant Vending
 Seasonal Businesses
(Making / selling of Leche
Flan, fruit cake, etc.)
Courtesy of Google
pictures
Accomplish Activity Sheet No. 1B
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13. Accomplish Activity Sheet 1B –
Know your Competitors (10
min.)
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14. What Customers VALUE
MORE?
 Good CUSTOMER SERVICE
 APPROPRIATE PRICE of products and
services
 AVAILABILITY of products and
services when needed
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15. Keep in MIND
 We should not make changes
in our business just to imitate
our competitors.
 Any CHANGES we employ
should improve our business to
attract more customers.
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16. A Successful Business
 Suitable place/ location
 Appropriate products
Right price
 Proper time
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17. Homework
Accomplish Activity 2: Identifying
my Marketing Strategies
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What will you do to meet the
needs of your customers?
What will you do to be better
than your competitors?

18. Reference:
K to12 Basic Education Curriculum Senior
High School – Applied Track Subject
CS_EP11/12ENTREP-0d-8/ Facilitators Guide
STAR Training Copyright 2013. The Coca-Cola
Company and The Technical Education and
Skills Development Authority (TESDA).
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Short Quiz ABMShort Quiz.pptx