In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
PMG Media Group can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. PMG targets, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
In this webinar, our experts will discuss the holistic strategy you should be employing for success on Amazon, including the checklist for winning channel management during Q4.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
This document provides an overview of a webinar on mobile-first marketing. The webinar covers the benefits of mobile marketing and multiple mobile channels, acquiring customers across channels, messaging to drive conversions, and measuring performance. Key takeaways include the importance of a mobile-first approach as mobile usage increases, utilizing each channel's strengths, and integrating channels cohesively rather than viewing them as competing.
This document summarizes a webinar on adapting business, digital, and e-commerce strategies during COVID-19. The webinar focused on how to be "rebound ready" through goals and strategy, audiences and targeting, messaging and creative, measurement and testing, and acceleration and optimization. Speakers from the analytics, creative, and media departments discussed trends in consumer behavior and recommendations for COVID-sensitive messaging. They also addressed how to measure success in an unpredictable Q4 and stay flexible through changes. The webinar provided takeaways on maintaining confidence, rebuilding bonds through storytelling, and being nimble to recognize new customer journey norms.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
This document provides information about Attentive, a text message marketing platform. It discusses:
- Attentive was founded in 2016 by Twitter executives and has 350+ employees based in New York City.
- It works with 1,500+ leading brands and has sent billions of text messages.
- The document provides statistics on text message marketing metrics like click-through and open rates.
- It discusses strategies for using Attentive for text message marketing campaigns, including list growth, personalization, and orchestration across channels.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Top Strategies for Succeeding with Pinterest AdvertisingTinuiti
Pinterest is reporting an increase in searches as users look for social distancing inspiration. With over 322 million users, they’re all exploring the platform with a discovery mindset. 48% of Pinterest users in the US use the platform to peruse and purchase products according to eMarketer, compared to only 14% of Facebook users. Discover how developments in the Pinterest platform have helped our clients move the needle on their Direct Response advertising with new product feed and checkout options.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
Brittany Levine from Tinuiti presented strategies for launching new products successfully on Amazon. The presentation covered operational best practices like inventory management and account health. It also discussed pre-launch content optimization tactics, recommended advertising approaches at launch like sponsored products and brands, and post-launch strategies like Amazon posts and attribution programs. A case study was shared of a supplement client that achieved its sales goals through optimized content, reviews/promotions, and layered advertising campaigns.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
PMG Media Group can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. PMG targets, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
In this webinar, our experts will discuss the holistic strategy you should be employing for success on Amazon, including the checklist for winning channel management during Q4.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
This document provides an overview of a webinar on mobile-first marketing. The webinar covers the benefits of mobile marketing and multiple mobile channels, acquiring customers across channels, messaging to drive conversions, and measuring performance. Key takeaways include the importance of a mobile-first approach as mobile usage increases, utilizing each channel's strengths, and integrating channels cohesively rather than viewing them as competing.
This document summarizes a webinar on adapting business, digital, and e-commerce strategies during COVID-19. The webinar focused on how to be "rebound ready" through goals and strategy, audiences and targeting, messaging and creative, measurement and testing, and acceleration and optimization. Speakers from the analytics, creative, and media departments discussed trends in consumer behavior and recommendations for COVID-sensitive messaging. They also addressed how to measure success in an unpredictable Q4 and stay flexible through changes. The webinar provided takeaways on maintaining confidence, rebuilding bonds through storytelling, and being nimble to recognize new customer journey norms.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
This document provides information about Attentive, a text message marketing platform. It discusses:
- Attentive was founded in 2016 by Twitter executives and has 350+ employees based in New York City.
- It works with 1,500+ leading brands and has sent billions of text messages.
- The document provides statistics on text message marketing metrics like click-through and open rates.
- It discusses strategies for using Attentive for text message marketing campaigns, including list growth, personalization, and orchestration across channels.
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Using Instagram and Facebook for eCommerce SuccessTinuiti
Facebook & Instagram have been working on several initiatives to enable commerce directly within the apps. In a recent study, 72% of customers said seeing Instagram photos of a product increases their chances of buying. The opportunity to boost site traffic and revenue through these social channels is tremendous. We’ve teamed up with experts from Facebook and Dash Hudson to discuss how to create and maintain an effective shoppable Instagram, the key benefits of doing so, and best practices to get you started. Discover how our clients used performance branding to elevate its marketing strategy from selling products to building a brand.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Top Strategies for Succeeding with Pinterest AdvertisingTinuiti
Pinterest is reporting an increase in searches as users look for social distancing inspiration. With over 322 million users, they’re all exploring the platform with a discovery mindset. 48% of Pinterest users in the US use the platform to peruse and purchase products according to eMarketer, compared to only 14% of Facebook users. Discover how developments in the Pinterest platform have helped our clients move the needle on their Direct Response advertising with new product feed and checkout options.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
Brittany Levine from Tinuiti presented strategies for launching new products successfully on Amazon. The presentation covered operational best practices like inventory management and account health. It also discussed pre-launch content optimization tactics, recommended advertising approaches at launch like sponsored products and brands, and post-launch strategies like Amazon posts and attribution programs. A case study was shared of a supplement client that achieved its sales goals through optimized content, reviews/promotions, and layered advertising campaigns.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
2021 Amazon Advertising Strategies for Search, DSP, & OTTTinuiti
As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
In this session, we partner with Amazon sales analytics platform, Jungle Scout, to discuss the best ways to utilize enhanced tools like A+ Content and video to better serve your brand.
In this presentation, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google Ads platform and provide you with helpful strategies to implement and see the beneficial impact!
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
This document provides an overview of tactics that top brands use to drive revenue from Instagram. It discusses targeting prospects and retargeting past customers or site visitors. Creative best practices for videos, stories, and influencer marketing are outlined. New opportunities like polling in ads and checkout in Instagram are also mentioned. The key takeaways are that targeting matters, creative is important for conversion, and Instagram can be effective for driving revenue when brands push boundaries with different tactics.
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Boost Your Digital Shelf Visibility with Sponsored ProductsTinuiti
With over 560 million products listed on Amazon, how do you get your products found by the right audience?
New features are now available to all sellers and vendors, even those who didn’t have access to AMS and PDAs before, through Sponsored Product campaigns. What are these changes and how do they work? Let’s dive into the new Product Attribute Targeting to learn how it can boost your digital shelf placement for the right audience.
The Time for Execution in Retail Media Is Now: Priorities for 2022Tinuiti
In this session, we unpack two key concepts related to the expansion of DSPs using 1P retailer data. We'll also take a look at how brands can stand out in a retail media environment. (Spoiler - these two concepts are connected!)
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts will teach what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience DemandTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Similar to How to Win at Shoppable Media by Unlocking the Power of Your Product Feed (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
The document outlines an agenda for a two-day commerce summit focused on retail and Amazon success. Day one will cover topics like bottom of funnel conversion strategies and finding new top of funnel opportunities. Day two focuses on Amazon specifically, with sessions on bottom of funnel conversion tactics for 2023, adapting strategies from 2020 for 2023, and mastering omnichannel display and video. The summit aims to provide brands with strategies and tactics for success through every part of the sales funnel.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
The document outlines an agenda for a two-day commerce summit. Day 1 focuses on retail and includes sessions on bottom of funnel conversion, finding the new top of funnel through various media channels, and driving middle funnel consideration through shoppable and display advertising. Day 2 focuses on Amazon and includes sessions on strategies for 2023, omnichannel display and video on Amazon, and driving external traffic to Amazon. The summit aims to provide strategies and insights for retail and commerce success across the entire customer journey.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The document outlines an agenda for The Commerce Summit, which is a two-day online event focused on retail and Amazon success. Day 1 covers retail topics like bottom and middle funnel conversion strategies. Day 2 shifts to Amazon topics such as mastering display and video ads. Session 2 from Day 1 discusses how the "Third Wave" of retail media is emerging and opportunities for brands to capitalize on this new top of the funnel opportunity through platforms like in-store media.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The document discusses five big bets or predictions for the marketing industry in 2023. These include: 1) social media becoming less important while video increases in popularity, 2) aftereffects of the retail media boom, 3) marketers getting a two-year break from challenges but still facing issues, 4) an ad-based Netflix opening up more streaming opportunities, and 5) culture revolutionaries emerging from unexpected places. The presentation provides a 15-minute breakdown of these bets to help marketers with their 2023 strategies in a short time period.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
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During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
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2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
The document describes an upcoming webinar series with panels on digital marketing challenges brands will face in 2023. The first day will address preparing for next year, diversifying online presence, and using data amid signal loss. The second day covers social media performance with changing content, reaching new customers, and maximizing budget ROI. A Q&A session with marketing experts will discuss the biggest challenges being inflation and consumer preference shifts, as well as building omni-channel brand awareness. Attendees are encouraged to submit questions and stay updated on future content.
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Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
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Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
1. How to Win at
Shoppable Media
by Unlocking the
Power of Your
Product Feed
2. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by end of week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
3. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 800+
3
*AdAge Best Places to Work 2019-2021
6. Agenda
● Industry Landscape
● Building a Foundation with your Data
● Making Ads More Shoppable
● Multi-Channel Strategy
6
7. What is your biggest challenge with
shoppable media?
● Optimizing my product details across platforms
● Connecting and driving customers to local
stores
● Using video and other features to improve
shoppability
● I am not using shoppable media yet!
POLL
13. 13
WEB PLATFORMS
FILE UPLOADS
CHANNEL DATA
SITE CRAWLS
HUNDREDS OF PLATFORMS
Product Syndication
Syndicate product data across media
Consolidate product and performance data to build the feeds that power & enhance Shoppable
campaigns
14. What is Feed Optimization?
Raw title: “Air Max Shoes”
Optimized title: “Nike Air Max Running Shoes,
Size 12 Black”
Feed Optimization means ensuring your
product data is:
● Clean: no rogue HTML, missing values,
and is correctly mapped to the
specifications of each channel.
● Relevant: your product titles are structured
similar to the way users search for them.
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15. Nike’s Google title:
“Nike Air Max 2017 Men's Shoe Size 12”
Nike’s website has a different title:
“Nike Air Max 2017”
Our Google search:
“Nike air max running shoes size 12 black”
What is happening between Nike and Google?
Feed optimization!
But Wait…
15
16. 16
Having your products listed in appropriate
categories, optimizing titles, and adding correct
variants, helps you to create more effective
product listings that show up more often.
Ensuring your products are optimized (ie, titles,
description, materials) will improve searchability,
increase click through rate, and reduce wasted
ad spend.
Optimize Your Online Listings
16
17. 17
Ensure that your product data is
tailored to perform well across
each particular channel.
Sometimes just having the right
keywords to show against
relevant search queries is the
most important.
Product Data Performance
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19. Advanced feed optimization boosts conversion rate
and revenue across platforms
No stranger to success, Bare
Necessities came to Tinuiti in with a
clear-cut vision of how they wanted to
scale their business and grow their
brand using Google and Bing
Shopping ads.
CHALLENGE SOLUTION SUMMARY
Tinuiti’s Shoppable Media experts got to work
manipulating Bare Necessities’ product feed of over
200,000 styles and optimized them for each unique
platform within Feedonomics: Google, Bing, and Facebook.
Through these advanced tactics, the Shoppable Media
team grew Bare Necessities Revenue by over 30% and
increased conversion rate while exceeding the client’s
return on ad spend goals.
INDUSTRY: ECOMMERCE
Case Study -
Mobile clicks with
call extensions
Shopping
revenue
Conversion
rate
+30%
RESULTS
+25%
20. Key Takeaways
● As channels shift towards commerce and launch new
shoppable products, it's important to build a foundation
around product data
● Data should be clean, accurate, and relevant
● Better data = more efficient performance
● Strong titles are essential - the more differentiators you
include, the more relevant search queries you'll appear on
● Ensure that product data is tailored to perform well across
each channel
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22. Building a Multi-Channel Strategy
To drive product ad performance across media, it’s critical for retailers to understand channel nuances and create
customized strategies to drive results for each channel. Retailers should not be sending the same data to every channel.
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Search & Shopping Video & Discovery Social Commerce Dynamic Creative
23. Stand out with Shopping annotations
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Special offers:
Add promotions to products to
enable "special offers"
annotation and encourage users
to shop
Sale / Price Drop:
Activate sale price annotations
by supplying Google up-to-date
pricing data and using the
sale_price column
Product Ratings:
Generate more high
product ratings and
reviews and qualify for
the automated star
rating extension
Returns:
Add your current policies in
Google Merchant Center to
activate the returns
annotation
Shipping:
Showcase products that
ship fast or free by
providing details in Google
Merchant Center
24. Drive store sales with Local Inventory Ads (LIAs)
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Reminding customers of the
convenience value prop
“We have what you need right
down the street.”
Providing local availability
to digital consumers
“Here’s what we have in your
favorite store.”
Promoting store pickup
(BOPIS) capabilities
“And you can have it in your
hands almost instantly.”
25. Add storefronts to video ads
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Make video more Shoppable
Enhance video ads by connecting them with
product feeds - integrate product data directly
into videos to make them more interactive and
drive more conversions.
“On average, advertisers that add product feeds
to their Video action campaigns achieve over
60% more conversions at a lower cost”
Source: Google internal data, Global, March 2021 - compared 941 campaigns with
product feeds to campaigns without product feeds.
26. Integrate with Facebook & Instagram Checkout
Speed up the buying process and allow users to checkout directly from Shops on Facebook or Instagram
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27. Catalog Listing & Orders
● Important to have solution for:
○ Catalog clean-up & optimization
○ Listing and resolving errors
○ Syncing orders back to native OMS
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28. Orders are pulled from Instagram
Orders are inserted into your store
Tracking numbers are pulled from
your store
Tracking numbers are sent
to Instagram
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1
2
3
4
How Order Management
Works
29. 29
Visualize & Manage
Orders
● For example, our FeedAMP order dashboard
shows all of your marketplace orders
● Easily filter by order status and date
● See the entire order journey
30. ● Instagram requires square images at
least 600x600 px
● Fashion and apparel images are often
not square
● Be sure to turn portrait or landscape
images into square images
for Instagram
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Instagram Image
Padding
31. 31
100%
increase
In revenue from the
channel
“Instagram has played a major role in helping us build
a brand, and we love how the new shopping features
allow us to easily showcase our products in a way
that feels authentic to the community we have built.
In just a few short weeks of using the new shopping
features on Instagram, we have seen a 100%
increase in revenue from the channel and a massive
1,416% increase in Instagram referral traffic to our
website.”
Ken Natori
President of The Natori Company
Source: BigCommerce
Instagram Shopping Case Study
Natori
1,416%
increase
In Instagram referral traffic
to our website
32. Key Takeaways
● Understand channel nuances and create customized
strategies to drive results for each channel. Do not send the
same data to every channel.
● Take advantage of Google annotations, local features, and
new enhancements to video to drive shoppability.
● Launch native checkout on social networks like Facebook
and Instagram - allow users to checkout directly in channel
● Optimize images/dimensions for better performance and
approval rate
● Bonus tip - expand the reach of your feed and use product
data to enhance efforts with Dynamic Creative Optimization
(DCO)
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