This document provides an overview of understanding the market for planning a small business. It defines key terms like market, customers, and competitors. It emphasizes the importance of understanding who your customers and competitors are in order to meet customer needs and be better than competitors. The document recommends identifying suitable products and prices, proper location and timing, and providing good customer service. Students are assigned activities to identify their own target customers and competitors as well as marketing strategies to attract customers and compete effectively.

2. Module 2: Planning a
Business
Topic 1
Understanding the
MARKET
ENTREPRENEURSHIP
2021

3. Video
Clip:_Kahera(360p).mp4
ENTREPRENEURSHIP
2021

4.  What did you learn about
the video?
 What would you do if a
customer complains about
your product or services?
ENTREPRENEURSHIP
2021

5. Learning Objectives
At the end of the lesson, students will be
able to;
Recognize and understand the market.
Identify who the customers and
competitors of a small business in the
community.
Explain the importance of
understanding the market in planning
a business.
ENTREPRENEURSHIP
2021

6. Topic
Understanding the
MARKET
ENTREPRENEURSHIP
2021

7. What does these phrases
mean?
 I am going to the market
 I need a customer or buyer for my
banana Q
ENTREPRENEURSHIP
2021

8. Market
 A store or any place where products
and services are being offered or sold.
 Current and potential customers
 Part of the market are the COMPETITORS
ENTREPRENEURSHIP
2021

9. Who are the
CUSTOMERS?
 Those who patronize
or buy your products and
services (Current
customers).
 Those who will buy
your products and
services (Potential
customers).
ENTREPRENEURSHIP
2021

10. Accomplish Activity Sheet 1A –
Know your Customers (10 min.)
ENTREPRENEURSHIP
2021

11.  Those who sell or
offer the same
products and services
 Those who sell or
offer similar products
or services
 Those who want to
imitate your products
and services
Courtesy of Google pictures
Who are your COMPETITORS?
ENTREPRENEURSHIP
2021

12. Types of Small Business (In the
community)
 Sari-sari Store
 Karinderya/ Eatery
 Combination of Sari-sari
Store and Eatery
 Cart/ Ambulant Vending
 Seasonal Businesses
(Making / selling of Leche
Flan, fruit cake, etc.)
Courtesy of Google
pictures
Accomplish Activity Sheet No. 1B
ENTREPRENEURSHIP
2021

13. Accomplish Activity Sheet 1B –
Know your Competitors (10
min.)
ENTREPRENEURSHIP
2021

14. What Customers VALUE
MORE?
 Good CUSTOMER SERVICE
 APPROPRIATE PRICE of products and
services
 AVAILABILITY of products and
services when needed
ENTREPRENEURSHIP
2021

15. Keep in MIND
 We should not make changes
in our business just to imitate
our competitors.
 Any CHANGES we employ
should improve our business to
attract more customers.
ENTREPRENEURSHIP
2021

16. A Successful Business
 Suitable place/ location
 Appropriate products
Right price
 Proper time
ENTREPRENEURSHIP
2021

17. Homework
Accomplish Activity 2: Identifying
my Marketing Strategies
ENTREPRENEURSHIP
2021
What will you do to meet the
needs of your customers?
What will you do to be better
than your competitors?

18. Reference:
K to12 Basic Education Curriculum Senior
High School – Applied Track Subject
CS_EP11/12ENTREP-0d-8/ Facilitators Guide
STAR Training Copyright 2013. The Coca-Cola
Company and The Technical Education and
Skills Development Authority (TESDA).
ENTREPRENEURSHIP
2021
Short Quiz ABMShort Quiz.pptx