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Module 2: Planning a
Business
Topic 1
Understanding the
MARKET
ENTREPRENEURSHIP
2021
Video
Clip:_Kahera(360p).mp4
ENTREPRENEURSHIP
2021
 What did you learn about
the video?
 What would you do if a
customer complains about
your product or services?
ENTREPRENEURSHIP
2021
Learning Objectives
At the end of the lesson, students will be
able to;
Recognize and understand the market.
Identify who the customers and
competitors of a small business in the
community.
Explain the importance of
understanding the market in planning
a business.
ENTREPRENEURSHIP
2021
Topic
Understanding the
MARKET
ENTREPRENEURSHIP
2021
What does these phrases
mean?
 I am going to the market
 I need a customer or buyer for my
banana Q
ENTREPRENEURSHIP
2021
Market
 A store or any place where products
and services are being offered or sold.
 Current and potential customers
 Part of the market are the COMPETITORS
ENTREPRENEURSHIP
2021
Who are the
CUSTOMERS?
 Those who patronize
or buy your products and
services (Current
customers).
 Those who will buy
your products and
services (Potential
customers).
ENTREPRENEURSHIP
2021
Accomplish Activity Sheet 1A –
Know your Customers (10 min.)
ENTREPRENEURSHIP
2021
 Those who sell or
offer the same
products and services
 Those who sell or
offer similar products
or services
 Those who want to
imitate your products
and services
Courtesy of Google pictures
Who are your COMPETITORS?
ENTREPRENEURSHIP
2021
Types of Small Business (In the
community)
 Sari-sari Store
 Karinderya/ Eatery
 Combination of Sari-sari
Store and Eatery
 Cart/ Ambulant Vending
 Seasonal Businesses
(Making / selling of Leche
Flan, fruit cake, etc.)
Courtesy of Google
pictures
Accomplish Activity Sheet No. 1B
ENTREPRENEURSHIP
2021
Accomplish Activity Sheet 1B –
Know your Competitors (10
min.)
ENTREPRENEURSHIP
2021
What Customers VALUE
MORE?
 Good CUSTOMER SERVICE
 APPROPRIATE PRICE of products and
services
 AVAILABILITY of products and
services when needed
ENTREPRENEURSHIP
2021
Keep in MIND
 We should not make changes
in our business just to imitate
our competitors.
 Any CHANGES we employ
should improve our business to
attract more customers.
ENTREPRENEURSHIP
2021
A Successful Business
 Suitable place/ location
 Appropriate products
Right price
 Proper time
ENTREPRENEURSHIP
2021
Homework
Accomplish Activity 2: Identifying
my Marketing Strategies
ENTREPRENEURSHIP
2021
What will you do to meet the
needs of your customers?
What will you do to be better
than your competitors?
Reference:
K to12 Basic Education Curriculum Senior
High School – Applied Track Subject
CS_EP11/12ENTREP-0d-8/ Facilitators Guide
STAR Training Copyright 2013. The Coca-Cola
Company and The Technical Education and
Skills Development Authority (TESDA).
ENTREPRENEURSHIP
2021
Short Quiz ABMShort Quiz.pptx

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Understanding The Market.ppt

  • 1.
  • 2. Module 2: Planning a Business Topic 1 Understanding the MARKET ENTREPRENEURSHIP 2021
  • 4.  What did you learn about the video?  What would you do if a customer complains about your product or services? ENTREPRENEURSHIP 2021
  • 5. Learning Objectives At the end of the lesson, students will be able to; Recognize and understand the market. Identify who the customers and competitors of a small business in the community. Explain the importance of understanding the market in planning a business. ENTREPRENEURSHIP 2021
  • 7. What does these phrases mean?  I am going to the market  I need a customer or buyer for my banana Q ENTREPRENEURSHIP 2021
  • 8. Market  A store or any place where products and services are being offered or sold.  Current and potential customers  Part of the market are the COMPETITORS ENTREPRENEURSHIP 2021
  • 9. Who are the CUSTOMERS?  Those who patronize or buy your products and services (Current customers).  Those who will buy your products and services (Potential customers). ENTREPRENEURSHIP 2021
  • 10. Accomplish Activity Sheet 1A – Know your Customers (10 min.) ENTREPRENEURSHIP 2021
  • 11.  Those who sell or offer the same products and services  Those who sell or offer similar products or services  Those who want to imitate your products and services Courtesy of Google pictures Who are your COMPETITORS? ENTREPRENEURSHIP 2021
  • 12. Types of Small Business (In the community)  Sari-sari Store  Karinderya/ Eatery  Combination of Sari-sari Store and Eatery  Cart/ Ambulant Vending  Seasonal Businesses (Making / selling of Leche Flan, fruit cake, etc.) Courtesy of Google pictures Accomplish Activity Sheet No. 1B ENTREPRENEURSHIP 2021
  • 13. Accomplish Activity Sheet 1B – Know your Competitors (10 min.) ENTREPRENEURSHIP 2021
  • 14. What Customers VALUE MORE?  Good CUSTOMER SERVICE  APPROPRIATE PRICE of products and services  AVAILABILITY of products and services when needed ENTREPRENEURSHIP 2021
  • 15. Keep in MIND  We should not make changes in our business just to imitate our competitors.  Any CHANGES we employ should improve our business to attract more customers. ENTREPRENEURSHIP 2021
  • 16. A Successful Business  Suitable place/ location  Appropriate products Right price  Proper time ENTREPRENEURSHIP 2021
  • 17. Homework Accomplish Activity 2: Identifying my Marketing Strategies ENTREPRENEURSHIP 2021 What will you do to meet the needs of your customers? What will you do to be better than your competitors?
  • 18. Reference: K to12 Basic Education Curriculum Senior High School – Applied Track Subject CS_EP11/12ENTREP-0d-8/ Facilitators Guide STAR Training Copyright 2013. The Coca-Cola Company and The Technical Education and Skills Development Authority (TESDA). ENTREPRENEURSHIP 2021 Short Quiz ABMShort Quiz.pptx

Editor's Notes

  1. Good afternoon to everyone! Hows your day? Are everybody present? Can you see me in your screen? Am I loud and clear? Welcome everyone, I am Teacher Emil, by the way my full is, I am Mr. Emilan Galleon Tipay, just call me sir emil.
  2.   Are you able to understand what customers are better with this activity? What among the different questions or statements difficult to answer? How will you use the information about your customer or customers of your parents’ business?
  3. Are you able to understand your competitor better with this activity? What among the different questions or statement is difficult to answer? How will you use the information about your competitor?