SlideShare a Scribd company logo
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE
PROGRAM
SUBJECT CODE & NAME
BOOK ID
SEMESTER
CREDITS
MARKS

WINTER 2014
BBA
BBA405 - RETAIL MANAGEMENT
B1712
4
2
30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 Write short notes on the following:
a) Functions of retailing
b) Retail marketing
Ans : a) Functions of retailing:
Retailing is extremely important to everyone because without retailers we would not have access to
everyday products that we need. Our lives would be very different if we could not 'pop to the shop'
and buy virtually anything we could want.
The functions of retailing include :
a. Sorting :

b) Retail marketing:
Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales
of the company’s products. This is different from other types of marketing because of the
components of the retail trade, such as selling finished goods in small quantities to the consumer or
end user, usually from a fixed location. Retail
Q. 2 Explain the functions of merchandising manager.
Ans : Functions of merchandising manager:
Merchandise managers pick out the products that will be sold in a store and oversee their marketing
and purchase. Employers usually require applicants to have some formal education or retail
experience. For aspiring merchandise managers
Q.3 What is meant by retail space management? Describe the elements of store design?
Ans : Meaning of retail space management:
Once a retailer decides what to buy from vendors and how much of it to allocate to specific stores,
someone needs to decide where in the stores the products will sit. This is a very important step in
retail since store layouts are crucial to the shopping experience. Products need to be easy to locate,
near related products, and have the correct facings. Should this product be on the endcap? Should it
be at eye level? Should it have 8 facings or 10?

Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601

More Related Content

What's hot

Mb0046 marketing management
Mb0046   marketing managementMb0046   marketing management
Mb0046 marketing management
smumbahelp
 
Four Facets of Product Training for Sales Executives
Four Facets of Product Training for Sales ExecutivesFour Facets of Product Training for Sales Executives
Four Facets of Product Training for Sales Executives
CommLab India – Rapid eLearning Solutions
 
Mb0046
Mb0046Mb0046
Cot 1 lesson plan entrepreneurship
Cot 1  lesson plan   entrepreneurshipCot 1  lesson plan   entrepreneurship
Cot 1 lesson plan entrepreneurship
Ruffaidah Lantod
 
Business marketing
Business marketingBusiness marketing
Business marketing
HelpWithAssignment.com
 
Mk0012 retail marketing
Mk0012  retail marketingMk0012  retail marketing
Mk0012 retail marketing
smumbahelp
 
SAMATA RESUME
SAMATA RESUMESAMATA RESUME
SAMATA RESUME
Samata Mestry
 
Experiences
ExperiencesExperiences
Experiences
ceryn_03
 
Lic agent sales training
Lic agent sales trainingLic agent sales training
Lic agent sales training
Rajiiv B
 
The-Ultimate-Sales-Training-Guide
The-Ultimate-Sales-Training-GuideThe-Ultimate-Sales-Training-Guide
The-Ultimate-Sales-Training-Guide
Jim Cathcart
 
Bbr504 visual merchandise
Bbr504   visual merchandiseBbr504   visual merchandise
Bbr504 visual merchandise
smumbahelp
 
Shop floor trainings
Shop floor trainingsShop floor trainings
Shop floor trainings
Hana Saleemdeen
 
Tips to select your Retail Manager
Tips to select your Retail Manager Tips to select your Retail Manager
Tips to select your Retail Manager
TeranoidBusinessSolu
 
SUSL - Sales Traning ppt
SUSL - Sales Traning  pptSUSL - Sales Traning  ppt
SUSL - Sales Traning ppt
Undergraduate
 
Kamal_Mossad_Updated_CV_2017
Kamal_Mossad_Updated_CV_2017Kamal_Mossad_Updated_CV_2017
Kamal_Mossad_Updated_CV_2017
kamal el-din mohamed mosaad
 
Sales Training
Sales TrainingSales Training
Sales Training
Alan Meade
 
Bba405 retailmanagementde assignment_spring_2016
Bba405 retailmanagementde assignment_spring_2016Bba405 retailmanagementde assignment_spring_2016
Bba405 retailmanagementde assignment_spring_2016
Rajesh Kumar Singh
 
Muhammad Abbas
Muhammad AbbasMuhammad Abbas
Muhammad Abbas
Abbas Butt
 
Pharma Field Force Excellence for Field Managers
Pharma Field Force Excellence for Field ManagersPharma Field Force Excellence for Field Managers
Pharma Field Force Excellence for Field Managers
Mohammad Masum Chowdhury
 
Ml0015 summer-2016
Ml0015 summer-2016Ml0015 summer-2016
Ml0015 summer-2016
smumbahelp
 

What's hot (20)

Mb0046 marketing management
Mb0046   marketing managementMb0046   marketing management
Mb0046 marketing management
 
Four Facets of Product Training for Sales Executives
Four Facets of Product Training for Sales ExecutivesFour Facets of Product Training for Sales Executives
Four Facets of Product Training for Sales Executives
 
Mb0046
Mb0046Mb0046
Mb0046
 
Cot 1 lesson plan entrepreneurship
Cot 1  lesson plan   entrepreneurshipCot 1  lesson plan   entrepreneurship
Cot 1 lesson plan entrepreneurship
 
Business marketing
Business marketingBusiness marketing
Business marketing
 
Mk0012 retail marketing
Mk0012  retail marketingMk0012  retail marketing
Mk0012 retail marketing
 
SAMATA RESUME
SAMATA RESUMESAMATA RESUME
SAMATA RESUME
 
Experiences
ExperiencesExperiences
Experiences
 
Lic agent sales training
Lic agent sales trainingLic agent sales training
Lic agent sales training
 
The-Ultimate-Sales-Training-Guide
The-Ultimate-Sales-Training-GuideThe-Ultimate-Sales-Training-Guide
The-Ultimate-Sales-Training-Guide
 
Bbr504 visual merchandise
Bbr504   visual merchandiseBbr504   visual merchandise
Bbr504 visual merchandise
 
Shop floor trainings
Shop floor trainingsShop floor trainings
Shop floor trainings
 
Tips to select your Retail Manager
Tips to select your Retail Manager Tips to select your Retail Manager
Tips to select your Retail Manager
 
SUSL - Sales Traning ppt
SUSL - Sales Traning  pptSUSL - Sales Traning  ppt
SUSL - Sales Traning ppt
 
Kamal_Mossad_Updated_CV_2017
Kamal_Mossad_Updated_CV_2017Kamal_Mossad_Updated_CV_2017
Kamal_Mossad_Updated_CV_2017
 
Sales Training
Sales TrainingSales Training
Sales Training
 
Bba405 retailmanagementde assignment_spring_2016
Bba405 retailmanagementde assignment_spring_2016Bba405 retailmanagementde assignment_spring_2016
Bba405 retailmanagementde assignment_spring_2016
 
Muhammad Abbas
Muhammad AbbasMuhammad Abbas
Muhammad Abbas
 
Pharma Field Force Excellence for Field Managers
Pharma Field Force Excellence for Field ManagersPharma Field Force Excellence for Field Managers
Pharma Field Force Excellence for Field Managers
 
Ml0015 summer-2016
Ml0015 summer-2016Ml0015 summer-2016
Ml0015 summer-2016
 

Similar to Bba405 retail management

Bbr501 store operations & job knowledge
Bbr501  store operations & job knowledgeBbr501  store operations & job knowledge
Bbr501 store operations & job knowledge
smumbahelp
 
Bba 405
Bba   405Bba   405
Bba 405
smumbahelp
 
Bbr501 store operations and job knowledge
Bbr501   store operations and job knowledgeBbr501   store operations and job knowledge
Bbr501 store operations and job knowledge
smumbahelp
 
Bbr504 visual merchandise
Bbr504 visual merchandiseBbr504 visual merchandise
Bbr504 visual merchandise
smumbahelp
 
Mb0046 marketing management..
Mb0046  marketing management..Mb0046  marketing management..
Mb0046 marketing management..
smumbahelp
 
Bba 405 retail management
Bba 405  retail managementBba 405  retail management
Bba 405 retail management
smumbahelp
 
Ml0011 buying and merchandising
Ml0011 buying and merchandisingMl0011 buying and merchandising
Ml0011 buying and merchandising
smumbahelp
 
Bbr504 visual merchandise
Bbr504   visual merchandiseBbr504   visual merchandise
Bbr504 visual merchandise
smumbahelp
 
Bbr 501 store operations and job knowledge
Bbr 501 store operations and job knowledgeBbr 501 store operations and job knowledge
Bbr 501 store operations and job knowledge
smumbahelp
 
Subject sales management
Subject   sales managementSubject   sales management
Subject sales management
smumbahelp
 
Sample elective – retail management
Sample   elective – retail managementSample   elective – retail management
Sample elective – retail management
smumbahelp
 
Sample elective – retail management
Sample   elective – retail managementSample   elective – retail management
Sample elective – retail management
smumbahelp
 
Mba203 marketing management
Mba203   marketing managementMba203   marketing management
Mba203 marketing management
smumbahelp
 
Mk0012 retail marketing
Mk0012  retail marketingMk0012  retail marketing
Mk0012 retail marketing
smumbahelp
 
Ml0012 store operations
Ml0012   store operationsMl0012   store operations
Ml0012 store operations
smumbahelp
 
Ml0012 store operations
Ml0012   store operationsMl0012   store operations
Ml0012 store operations
smumbahelp
 
Marketing management
Marketing managementMarketing management
Marketing management
smumbahelp
 
Ms 612 retail management
Ms 612 retail managementMs 612 retail management
Ms 612 retail management
smumbahelp
 
Bbr603 merchandising and supply chain management
Bbr603 merchandising and supply chain managementBbr603 merchandising and supply chain management
Bbr603 merchandising and supply chain management
smumbahelp
 
Careers in retailing
Careers in retailingCareers in retailing
Careers in retailing
Dr Vikas Gautam
 

Similar to Bba405 retail management (20)

Bbr501 store operations & job knowledge
Bbr501  store operations & job knowledgeBbr501  store operations & job knowledge
Bbr501 store operations & job knowledge
 
Bba 405
Bba   405Bba   405
Bba 405
 
Bbr501 store operations and job knowledge
Bbr501   store operations and job knowledgeBbr501   store operations and job knowledge
Bbr501 store operations and job knowledge
 
Bbr504 visual merchandise
Bbr504 visual merchandiseBbr504 visual merchandise
Bbr504 visual merchandise
 
Mb0046 marketing management..
Mb0046  marketing management..Mb0046  marketing management..
Mb0046 marketing management..
 
Bba 405 retail management
Bba 405  retail managementBba 405  retail management
Bba 405 retail management
 
Ml0011 buying and merchandising
Ml0011 buying and merchandisingMl0011 buying and merchandising
Ml0011 buying and merchandising
 
Bbr504 visual merchandise
Bbr504   visual merchandiseBbr504   visual merchandise
Bbr504 visual merchandise
 
Bbr 501 store operations and job knowledge
Bbr 501 store operations and job knowledgeBbr 501 store operations and job knowledge
Bbr 501 store operations and job knowledge
 
Subject sales management
Subject   sales managementSubject   sales management
Subject sales management
 
Sample elective – retail management
Sample   elective – retail managementSample   elective – retail management
Sample elective – retail management
 
Sample elective – retail management
Sample   elective – retail managementSample   elective – retail management
Sample elective – retail management
 
Mba203 marketing management
Mba203   marketing managementMba203   marketing management
Mba203 marketing management
 
Mk0012 retail marketing
Mk0012  retail marketingMk0012  retail marketing
Mk0012 retail marketing
 
Ml0012 store operations
Ml0012   store operationsMl0012   store operations
Ml0012 store operations
 
Ml0012 store operations
Ml0012   store operationsMl0012   store operations
Ml0012 store operations
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Ms 612 retail management
Ms 612 retail managementMs 612 retail management
Ms 612 retail management
 
Bbr603 merchandising and supply chain management
Bbr603 merchandising and supply chain managementBbr603 merchandising and supply chain management
Bbr603 merchandising and supply chain management
 
Careers in retailing
Careers in retailingCareers in retailing
Careers in retailing
 

Bba405 retail management

  • 1. Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601 ASSIGNMENT DRIVE PROGRAM SUBJECT CODE & NAME BOOK ID SEMESTER CREDITS MARKS WINTER 2014 BBA BBA405 - RETAIL MANAGEMENT B1712 4 2 30 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.1 Write short notes on the following: a) Functions of retailing b) Retail marketing Ans : a) Functions of retailing: Retailing is extremely important to everyone because without retailers we would not have access to everyday products that we need. Our lives would be very different if we could not 'pop to the shop' and buy virtually anything we could want. The functions of retailing include : a. Sorting : b) Retail marketing: Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is different from other types of marketing because of the components of the retail trade, such as selling finished goods in small quantities to the consumer or end user, usually from a fixed location. Retail Q. 2 Explain the functions of merchandising manager. Ans : Functions of merchandising manager: Merchandise managers pick out the products that will be sold in a store and oversee their marketing and purchase. Employers usually require applicants to have some formal education or retail experience. For aspiring merchandise managers
  • 2. Q.3 What is meant by retail space management? Describe the elements of store design? Ans : Meaning of retail space management: Once a retailer decides what to buy from vendors and how much of it to allocate to specific stores, someone needs to decide where in the stores the products will sit. This is a very important step in retail since store layouts are crucial to the shopping experience. Products need to be easy to locate, near related products, and have the correct facings. Should this product be on the endcap? Should it be at eye level? Should it have 8 facings or 10? Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601