Some of the things I’ve learned in 14 years as an independent designer/developer about being in business and staying in business, including:
• Why most designers/developers don’t make it
• Identifying the appropriate market to pursue
• Pricing levels and strategies
• Differentiating yourself
• Business rules that can keep you in business
10 questions that will help you to create an awesome videoMedia Designs
By considering these questions, you can help us to create a video and a plan that suits your needs and achieves your goals in the most financially savvy way possible.
CreativeSOL is providing Full-service Digital Marketing Services and a responsive web design agency with global capabilities across website design & development, digital marketing & branding.
10 questions that will help you to create an awesome videoMedia Designs
By considering these questions, you can help us to create a video and a plan that suits your needs and achieves your goals in the most financially savvy way possible.
CreativeSOL is providing Full-service Digital Marketing Services and a responsive web design agency with global capabilities across website design & development, digital marketing & branding.
As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.
Make money copywriting with Video scriptsLes Blythe
If you're serious about making money copywriting, video scripts should be on your radar.
Find out more including what a video script is and how to write one for profit!
Sophisticated software has come to the market to enable seamless video editing by Professional Video Design Companies. Post production areas such as animations, special effects and graphics along with voice-overs are put together with the same expertise to create a flawless video of the highest quality.
E Commerce Application Web Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Application Web Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3oVY2kr
How to Define Your Product Roadmap by Dan OlsenDan Olsen
I gave this talk at the B2B Growth Marketing Conference on June 29, 2107. In it, I share a framework for defining your product strategy and a process for how to create your product roadmap.
Slidepanda is a leading Presentation design team involved in providing PowerPoint Presentation design services to clients all across the world. The company has been in the market since 10 years and has worked with several leading consulting firms providing presentation services in PowerPoint, Prezi & videos. From company presentation to sales pitches, the team has designed thousands of presentations. There are lot of websites providing presentation design services but this one is worth checking out because of the competitive pricing for the quality that is delivered. Further, customer support is awesome.
Top 5 must have slides in your PowerPoint presentationShalini Murthy
Are you planning to present a presentation to you a large audience? Struggling with the design? Fret not, check out the top 5 PowerPoint slides that you must have in your presentation.
Clients from Hell: A Freelance Discussion on Dealing with Problem ClientsJim True
If you work with clients on a Freelance basis for any period of time, you will start building your own horror stories about your "Clients From Hell" and wonder how everything suddenly went wrong. Our goal is to help you change that and make your Clients from Hell become your absolute best clients.
We'll be going over principles, processes and precautions to incorporate into your interactions with clients to help you:
• Prepare more carefully when scoping your projects to catch the issues before they get out of hand
• Engage more thoughtfully with communication and become more aware of problems in the project pipeline
• Pump up your Contracts with the proper precautions to protect you and your business, just in case you get into problems with a client that can't be fixed.
We won't be doing any Client bashing stories; the primary focus of this discussion is to be aware of the warning signs for particular types of clients so you can turn them into good clients.
As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.
Make money copywriting with Video scriptsLes Blythe
If you're serious about making money copywriting, video scripts should be on your radar.
Find out more including what a video script is and how to write one for profit!
Sophisticated software has come to the market to enable seamless video editing by Professional Video Design Companies. Post production areas such as animations, special effects and graphics along with voice-overs are put together with the same expertise to create a flawless video of the highest quality.
E Commerce Application Web Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a E Commerce Application Web Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3oVY2kr
How to Define Your Product Roadmap by Dan OlsenDan Olsen
I gave this talk at the B2B Growth Marketing Conference on June 29, 2107. In it, I share a framework for defining your product strategy and a process for how to create your product roadmap.
Slidepanda is a leading Presentation design team involved in providing PowerPoint Presentation design services to clients all across the world. The company has been in the market since 10 years and has worked with several leading consulting firms providing presentation services in PowerPoint, Prezi & videos. From company presentation to sales pitches, the team has designed thousands of presentations. There are lot of websites providing presentation design services but this one is worth checking out because of the competitive pricing for the quality that is delivered. Further, customer support is awesome.
Top 5 must have slides in your PowerPoint presentationShalini Murthy
Are you planning to present a presentation to you a large audience? Struggling with the design? Fret not, check out the top 5 PowerPoint slides that you must have in your presentation.
Clients from Hell: A Freelance Discussion on Dealing with Problem ClientsJim True
If you work with clients on a Freelance basis for any period of time, you will start building your own horror stories about your "Clients From Hell" and wonder how everything suddenly went wrong. Our goal is to help you change that and make your Clients from Hell become your absolute best clients.
We'll be going over principles, processes and precautions to incorporate into your interactions with clients to help you:
• Prepare more carefully when scoping your projects to catch the issues before they get out of hand
• Engage more thoughtfully with communication and become more aware of problems in the project pipeline
• Pump up your Contracts with the proper precautions to protect you and your business, just in case you get into problems with a client that can't be fixed.
We won't be doing any Client bashing stories; the primary focus of this discussion is to be aware of the warning signs for particular types of clients so you can turn them into good clients.
Recommender engines are used by more and more e-commerce businesses to help consumers finding products they are interested in. The paper describes what recommender engines are and what role they play in e-commerce. Recommender engines use various techniques that use different knowledge sources to make recommendations. The paper explains these techniques and their strengths and weaknesses. Some of the common issues that recommender systems face are discussed and possible solutions presented. Concluding examples of recommender engines in e-commerce are described. It is shown what techniques they use and how the e-businesses utilize recommendations on
their websites.
Storm-Crawler is a collection of resources for building low-latency, large scale web crawlers on Apache Storm. We will compare with similar projects like Apache Nutch and present several use cases where the storm-crawler is being used. In particular we will see how the Storm-crawler can be used with ElasticSearch and Kibana for crawling and indexing web pages.
"Angular 2 : le réveil de la force" est un talk co-présenté par Grégory HOULLIER et Nicolas PENNEC, lors du BreizhCamp 2015 à Rennes (France).
Cette présentation a pour but de faire le point sur les nouveautés du framework AngularJS 2.
http://www.breizhcamp.org/
How to Appeal to C-level Corporate Finance with B2B Online Event Marketing Can Be a Simple Seven Step Process. Watch this webinar replay and find more information on http://Proformative.com.
B2B Online Event Marketing Reach 600,000 CFOs Sell More. The purpose of this presentation is to help you insetting up your webinars to successfully sell your offer to Corporate Finance Executives Find more on http://ProformativeInsights.com.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Canaan Entrepreneur Pitch Workbook - To provide entrepreneurs with just the actionable, tactical guidance you need to clearly communicate your business idea.
A short presentation on the role of a product manager. This presentation is meant for people who want to understand what product manager really does, what this role really involves. It's a funny paradox on what the role really looks from outside and what it is actually from inside.
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. KEEN MARKETER IT SOLUTIONS will provide you Conversion-based web design coupled with a lead generating marketing plan, your online success is irresistible.
Setting the Customer's Journey: Walk a Mile In Your Customer's ShoesAggregage
Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?
Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.
Everyone has great ideas, and many of us have more than one. But how can you evaluate your idea to understand whether it’s good enough to launch as a business?
As individuals or entrepreneurs, we have hundreds of good ideas every month on how to improve life. Some of these ideas are good enough to launch a start-up on. In this presentation, I look at some of the factors any start-up founder should look at in determining when and how to launch his or her startup. This presentation was originally given to the University of Cyprus, Centre for Entrepreneurship. https://www.navigator-consulting.com/post/developing-great-ideas-for-startups-2
Salesforce delivers innovative experiences and vision to our customers every day. Learn from the Global Innovation Solutions team exactly how they build innovation into our process, product, and culture.
Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers InsteadAggregage
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers InsteadHannah Flynn
Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues.
Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.
Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Just Another WordPress Designer/Developer - WordCamp Maine
1. Just another WordPress designer or developer
Surviving&Thriving as a
Designer or Developer in
a Saturated Labor Market
2. WordCamp Maine 2014 | Ray Gulick, Evo 2
Ray Gulick
principal/creativedirector/designer/developer/trashemptier
Evolution Web Development, LLC
Santa Fe, New Mexico
www.evowebdev.com
@evoweb #wcme14
3. WordCamp Maine 2014 | Ray Gulick, Evo 3
Most independent
designers&developers
don’t make it.*†
*more than 80% of independent designers and developers will
take a full-time job within a year
†most of what we’ll be talking about applies to freelancers
(people who sell their time rather than a product)
4. WordCamp Maine 2014 | Ray Gulick, Evo 4
Some things go without saying.*
1. You need solid skills. And people you can
call on when you need additional expertise.
2. You need to care about your clients and do
what’s in their best interests.
3. You need good business sense, and the
business aspect has to appeal to you.
4. You need a self-disciplined work ethic.
*I won’t be saying any more about these.
5. WordCamp Maine 2014 | Ray Gulick, Evo 5
Why most independent designers
and developers don’t make it.
6. WordCamp Maine 2014 | Ray Gulick, Evo 6
1. They don’t figure out what they
have to offer that’s unique or
superior, and of value to their
market.
7. WordCamp Maine 2014 | Ray Gulick, Evo 7
2. They fail to recognize differences
in markets and/or don’t figure out
which market they should pursue.
8. WordCamp Maine 2014 | Ray Gulick, Evo 8
3. If they do figure out what they have
to offer and what market they want
to pursue, they fail to communicate
effectively with their market.
9. WordCamp Maine 2014 | Ray Gulick, Evo 9
4. They undervalue their work, and
don’t get paid adequately.
11. WordCamp Maine 2014 | Ray Gulick, Evo 11
Pricing Levels
1. Cheap: everybody likes cheap, right?
2. Going Rate: what most people in your market
charge for a service.
3. Premium: above going rate, infers better
quality or service
12. WordCamp Maine 2014 | Ray Gulick, Evo 12
Sustainable Pricing
“Sustainable pricing is a level of pricing that
allows you to survive as an independent
designer or developer working 120-200 hours
per month.” *
More simply stated, sustainable pricing allows
you to stay in business.
*totally made-up definition, but close to reality
It’s OK...really!
13. WordCamp Maine 2014 | Ray Gulick, Evo 13
You cannot afford to work at an
unsustainable rate.
• Money issues: you can’t pay your bills
• Reputation as“cheap” prevents you from
getting better clients
• Money issues: you make desperate, bad
decisions (business and personal)
• Did I mention money issues?
14. WordCamp Maine 2014 | Ray Gulick, Evo 14
Pricing Strategies
1. Cheapest: we’ll make it up in volume, or we’ll
bump up our prices later
2. Flexible: let’s make a deal
3. Price List: published costs for services
4. Hourly Rate: multiply hours x $
5. Quote/Formal Proposal: pricing based on a
defined Scope of Work (SOW)
15. WordCamp Maine 2014 | Ray Gulick, Evo 15
Your pricing strategy must
match your market.
Personal Bloggers
Established Business
Government Agency
Price List or
Proposal
Quote/Formal
Proposal
Cheapest
There is a prevailing successful strategy
(and price level) for each market.
16. WordCamp Maine 2014 | Ray Gulick, Evo 16
What is your special purpose?*
Superior Coding/Programming
Do you offer solutions that solve problems or
simplify processes, or make your customers
more efficient?
Superior Design
Do you offer creative, original visual design that
enhances user experience?
*what you offer that’s unique or superior, and of value to your market
17. WordCamp Maine 2014 | Ray Gulick, Evo 17
Your special purpose?
Marketing Expertise
Do you offer experience and expertise with
web-based marketing, and create websites that
enhance online marketing efforts?
Social Media Expertise
Do you offer expertise in building/managing
an online footprint with Facebook, LinkedIn,
Twitter, Pinterest, Yelp, etc.?
18. WordCamp Maine 2014 | Ray Gulick, Evo 18
Your special purpose?
Content Expertise
Do you offer web-focused content services,
such as writing, photography, illustration, or
video production?
Industry Experience
Do you have specific industry knowledge or
experience that allows you to bring value to a
vertical market?
19. WordCamp Maine 2014 | Ray Gulick, Evo 19
Getting the word out
(aka marketing)
1. Get your elevator pitch together.
2. Get serious about social media activity.
3. Mingle with your market (meetups,
conferences, etc.).
4. Build relationships with clients and industry
contacts.
5. Find a collaborator with complementary skills.
20. WordCamp Maine 2014 | Ray Gulick, Evo 20
6. Pursue speaking opportunities where your
market is present.
7. Do pro bono work for worthy cause (how is
this different than working cheap?)
8. Get testimonials and use them.
9. Write case studies about happy clients (use on
website; press releases; etc).
10. Ask for referrals from happy clients.
More marketing...
21. WordCamp Maine 2014 | Ray Gulick, Evo 21
Make some business rules that
help keep you in business.
It’s up to you to protect your business (and
yourself) by defining how you do business.
“Whatever the customer wants”is a
dangerous and miserable way to be in
business.
22. WordCamp Maine 2014 | Ray Gulick, Evo 22
Only do business with businesses
and professional organizations,
and sometimes with non-profits,
if they don’t expect me to be a
non-profit.
EvoRule #1
23. WordCamp Maine 2014 | Ray Gulick, Evo 23
EvoRule #2
Don’t do maintenance or“fixes”
for websites Evo hasn’t developed,
unless it’s a short-term fix to allow
a client to“get by”until Evo can
implement their new website.
24. WordCamp Maine 2014 | Ray Gulick, Evo 24
EvoRule #3
Always prepare a scope of work
and estimate based on the scope;
include expected payment
schedule and timeline.
25. WordCamp Maine 2014 | Ray Gulick, Evo 25
EvoRule #4
Following acceptance of Scope of
Work and estimate, begin work
on mockup. Approval of mockup
allows build to start.
26. WordCamp Maine 2014 | Ray Gulick, Evo 26
EvoRule #5
Get payment up-front of at least
25% (33% for sites under $3000),
due immediately on receipt of the
invoice.
27. WordCamp Maine 2014 | Ray Gulick, Evo 27
EvoRule #6
If a website is completely designed
and coded, awaiting only content
for launch, Evo can bill the final
invoice.