Business Plan

3. Mission Statement
Our mission is to be recognized as the market leader
in providing innovative household products that solve
everyday household problems.
Vision
Our vision is to be the best company in the world--in
the eyes of our customers, shareholders,
communities and people. We expect and demand the
best we have to offer by always keeping Easy Life’s
values top of mind.

5.  It is a newly formed business
 Dealing with the kitchen items
 Design and raw materials are
provided by us to the
manufactures
 Customer centric approach

6.  Provide unique products
 Start off business by confining
to main cities
 The products will make the lives
of the consumers easier

8. Finger Fixing Glass Twin Nosed Water Flask

9. Veggie Cutter 2 in 1 Mug

10. Flashing Shot Glasses Upside Down Glass

11. Shoe Supporter

12. Shoe Merry Go Round

13. Simple Bed Bug Trap

14. Automatic Toilet Flusher for Cats

15. Fruit Stickles - Flavored Fruit Skewers

16. Glow in the dark toilet roll

17. True Clean Towel

18. LED Candle

19. Door Lock Killer

20. Big Brother PC Monitor

21. Book Safe

22. Changing Flat Tire is Easy with Turtle Wrench Tool

25.  contract with the Kenvus for
the company’s promotion
 Engage agency with business
issues
 Set advertising strategy in
line with corporate strategy
 Set hard objectives

26.  Define Big Ideal
 Give agency written briefs
 Write great briefs
 Cut your approval layers

27.  Use research wisely
 Don’t cut production
budgets
 Exploit low regional
media costs
 Pay by results (PBR)

28. Easy Life will focus on the
following points to manage our
products in an uncertain economy.
› Brand
› Niche
› Profitability and Budget
› Technology
› Implementation and Follow-
Through

30.  New to the world
 Understanding the needs of the customers

31. Process
 Idea Generation
 Idea Screening
 Concept Development and Testing
 Business Analysis
 Prototype Development
 Test Marketing
 Commercialization

32. Customer Centricity
 Clear sense of project goals
 Strategy must be well communicated
 Strong project culture must be nurtured

33.  Making sure that employees are involved productively
 Adopt customer centric approach
Emerging Middle class and Company Response

34.  Our company has to first
discover the segment of the
Pakistani market
› Global
› Aspiring
› Struggling
› Destitute

35.  Show-and-tell
 The demos where salesperson give prototype to the
customers to play with
 The second technique is liked by those customers
who like to sell themselves
 We can arrange some funfair, exhibition

37.  Path to successful new products:
 Clear sense of project goals
 Requirements must be well defined
 Designing, shaping, idea generation, product
development and sales goals and strategy must be
well communicated
 Continuously involved in new product development
 Easy Life should adopt a customer centric approach
and know its customers well

39.  Strong Project culture
 Sell them solutions rather than
products
 By closely monitoring their needs
provide innovative offerings
 Providing products else wise not
offered in developing economies like
Pakistan

40.  Want high valued product and at
affordable price
 Low discretionary income in these
economies so cater to their needs more
closely by offering lower prices
 Easy Life focuses on affordable and
accessible products
 Through minor product enhancements
and sharper positioning

41.  Huge paradigm shift in technology and buying
patterns of the buyers in Pakistan
 Customers now focus more on tech products
 Provide customers with new easier products which
will make their lives easier to live.
 Easy Life is Using latest technology to cope with new
market trends

42.  Aim to fulfill the latent needs
 Sensory Brand management must
be implemented to capture the
right customer market at the
Right Place and the Right Time
 Electronic catalogue , click
one's- sound
 Brick and mortar presence
 Provide convenience

43.  Local area grocery store
 local area State Fairs and
Community Carnivals
 Exchange business cards, fliers
and coupons
 Call up the local colleges, cooking
schools, craft stores, etc
 Calendars printed

44.  Vehicle Banner
 Business information printed on Balloons
 Click one's
 T shirts printed sowing business information
 Local coffee shops and dine out can use the flashy
glasses and the cup cum biscuit mug
 Sticky Notes
 Guest Blogging
 Bumper stickers
 Holiday Greetings

45.  Cricket World cut 2011, Premier League
 put an AD for our business in local Athletic Sports
Programs
 Celebrity endorsements or rather Athlete
Endorsement of cricketers
 Broachers to Bed and Bath company for towel
 film and drama celebrities can also be used
 Local area Pizza shops, diners, and coffee bagel
shops advertising on their paper placement

46.  Talked about in seminars, talk shows
public gatherings etc
 Youngsters would be inspired by our items
 Viral marketing, WOM
 Carrying out online trading functions like
catalogues
 Youngsters inspired by new innovative
products like the safety gadgets, more
likely to create WOM
 Easy Life can track social media and
receive customer feedback

47.  Easy Life will commonly send emails to
their consumers with some message
attached to the bottom
 Easy Life” will join social networking sites,
chat rooms, and Blogs
 buddy list" of profound users
 Social networks such as face book,
twitter, hi5, Orkut etc. would also be a
key source of advertisement and gaining
attraction for “Easy Life”

48.  E Market would reduce supply chain
costs
 business being comparatively new
would allow Easy Life to have
advantage form being the first
mover and benefit form EOS and
reduced cost
 Customer convenience through
online catalogue
 Track and analyze customer
patterns thereby getting deep
insight in customers buying patters

49.  Pricing objective
 Pricing strategy
 Product categories and prices
 Viral marketing
 Role of social networks

50.  STEP#1: Understand the Referral Concept
 STEP#2: Position Yourself for a Referral
 STEP#3: Earn the Right to ask a Referral

51.  STEP#4: Confirm that you have earned the Referral
 STEP#5: Ask for an Action, Not a Contact!
 STEP#6: Follow up, Follow up, Follow up

52.  Marketing is not useless. It
helps to increase revenue and
thereby reduce the cost.
 Management must ensure and
measure response in terms of
profitable revenue.
 Marketing group should realize
they are there to help sales not
instruct them.

53.  By creating a Brand identity
will help the company and the
brand will take care of itself,
that Is the logo etc.
 It is important that the
marketing and sales
department jointly work
together to better gather
information about the
customer

54.  target big customers as
well as small ones
 Big accounts - face
difficulty to maintain
 The design will be such
that it allows to feel at
ease and clearly see and
touch the product

55.  Benchmark the Economics of Experiences
 Eliminate the Dissatisfies
 Personalize the Experience
 Customize the Offering
 Realize and Reinvent