INTRODUCTION Social media marketing is a new way to communicate, that involves the use of the social media tools to convince the consumer to buy a good. Facebook, Twitter, Blogs, Youtube, Linked-In... It is cheap in comparison of the R.O.I and the generation we are in is highly influenced by the internet and the various social media tools.
I/ BLOGGING I found out that I had more visits and comments the day before the class, I guess that it is due to the fact that people are doing their assignments at the last minute. The post that got the most views is my first one () I suppose that it is because it was the very first one alost everybody checked it. My stats : 80 views 6 posts 6 comments
I/ BLOGGING I don't think I will be keeping my blog after the class. I am a business major student so I don't really see the point, it is not a tool I want to use to brand myself, I believe that there are other tools more relevants for me to advertise on the web.
II/ YOUTUBE Making a youtube video of myself was not easy 1h/2h 13 views Be more prepared, try not to look too much at my notes
Facebook can be a good tool to increase your influence on the web A window on the world to start a real efficient branding III/ FACEBOOK
III/ FACEBOOK PERSONAL FB <ul><li>600 FRIENDS </li></ul>- 100 ARE PEOPLE I CAN TALK BUSINESS WITH <ul><li>FOLLOW OVER THAN 300 GROUPS OR BRANDS </li></ul>- 50% ARE BUSINESSES PAGES
III/ TWITTER Twitter is very efficient and allows you to catch a very large audience. I strongly believe that I will be using Twitter again for professional purposes Strengths : - Very large audience - Very efficient networking tool - « Verified » accounts Weaknesses : - Not as easy as FB to handle - You cannot choose who - Is following you
III/ TWITTER (case study) <ul><li>Bill Gates : The successful business man </li></ul><ul><li>Mike Tyson : The determination to succeed </li></ul><ul><li>Troy Lee Designs : The targeted company </li></ul>
IV/ LINKED I was not using Linked-In before this class, it is a brand new tool to me. This tool will help me leverage my branding because all the people « I care about » for business are registered on Linked-In. European Business School : Former student's network UC Riverside : Former student's network AREVA: The company I target I will continue to follow these 3 groups after the class because I believe that Linked-In is a relevant tool and that the groups are related to my major.
CONCLUSION In my opinion social medias are becoming more and more influencial on the everyday life of any individual, so it is obvious that it is a flourishing field. Even if they have drawbacks on overall they are very helpful and are way cheaper than a big advertizing campain. THANKS FOR LISTENING! :)