Task 4- Representation Analysis

1. Typography- Serif fontisusedforthe Headline whichsuggestsamore feminine appeal whichissuitable for
the demographicaudience thatwe heartpopreaches.Thisuse of fontalsosuggeststhatJustinsolelyappeals
to younggirlswhichisa stereotypical assumptionmade bythe mediatowardsyoungmale artists.
Colour- The coloursredand blackare usedthroughoutthe double page spreadandalsointhe artist’s
costume.The blacksuggestsmasculinityandstrengthandthe redsuggestslove,romance andpromiscuityall
these beingstereotypical traitsandinterestsof ateenage male.The use of these colourslabelsJustinasa
‘typical’teenage boyanddisregardhistalentandknowledge,thisisstereotypical tohow hisage groupand
genderare representedwithinthe media.
Language- Tabooand intriguinglanguage suchas‘Girls’and‘Dating’are usedcontinuouslythroughoutthe
article to attract readersattention,howeverthisalsounderminesthe artistandmakesJustinappeartolack
substance. Throughthe use of thislanguage the artistis perhapsrepresentedasshallow andall consumedby
the interestingirls.Thisisa stereotypical portrayal of youngmale artistswithinthe media.
Images- The largerimage onthe right side of the double page spreadshowsamidto longshot of the artist
posingfroma chair. Hisopenand relaxedbodylanguage sendsasuggestiveandopenmessage andonce
againovertlysexualisesthe artist.Thisoverall portrayal isappealingtothe magazinestargetaudience but
disregardsthe artist’spersonality,talentorinterestsandsolelyfocusesonappealingtopicssuchaslove,
romance and girls.Thisisreiteratedinthe otherimage of JustinBieberandSelenaGomez.
Layout- The image of Justindominatesthe rightside of the page,thussuggestingpowerandmasculinity.The
boldand sharplinesrunningthroughthe article give the article astructuredandedgyfeel whichcorrelates
withthe house style of the magazine.

2. Typography- The font usedforthe coverline issansserif fontwhichisunconventional asthisisusually
associatedwithmale artists.The boldandedgyfontisrelevanttothe house style of the magazine andthe use
of pinkfontconnotesfemininity.
Colour- The maincoloursusedare pinkand purple.These coloursare associatedwithwomenandare
stereotypical tothe coloursusedtopresentwomeninthe media.The use of colourpresentswomenasgirly
and feminine.
Language- Taboolanguage isusedto highlightinterestingelementsinthe magazine ‘wetand1D’throughthis
use of taboolanguage the artistsrepresentedinthe magazine are sexualisedinordertoattract the reader’s
attention.
Images- The image of Cheryl Cole onthe frontcovershowsherwithopenbodylanguage thismidshot
sexualisesandrepresentsherassuggestive.Thisisastereotypical portrayal of womeninthe media.The
toplessimagesof HarryStylesalsosexualiseshimandappealstothe targetaudience of younggirls.
Layout- The layoutis unorganisedandjumbledthisgivesthe magazine ayoungandfunappeal.The female
artistis inthe centre of the magazine anddominatesthe spread,thisisun-stereotypicalasmenare more often
presentedasthe dominate genderwithinthenmedia,Thisthendifferentiatesfromthe norm.

3. Typography- A mixture of serif andsansserif fontisused onthe contentspage thisappealstoboth
boysand girlsandmakesthe page appeargenderneutral.
Language- Once againtaboo language isusedthroughoutthe magazine ‘I’dpose nakedforabouta
hundredquid’‘we lookedlikecondoms’thisportraysthe boybandas funandenergetic.The use of
thislanguage normalisesthe artistsandmakesthemappearmore normal.Italso reinforcesnegative
stereotypesaboutteenage boysastheyappearpromiscuousandimmature.
Images- The imagesare mainlyof boybandswhichisstereotypical asmalesare stereotypically
knownto be the more dominantgenderof the two.In the mainphoto of one directionall boysare
seensmilingwhichportraysall the boysas approachable andkindthiscontradictsnegative
stereotypesaboutyoungteenage boysandrepresentstheminagoodway.
Colour- Blue,redand yelloware usedinthe contentspage andall of thiscoloursare genderneutral.
Layout- the layoutisdominatedbyphotosandpull quotesfrommale artists.Thisisstereotypicalas
menare sometimesseentodominate the industry.