This document discusses the target demographics and design choices for a hip hop culture magazine. It aims the magazine at middle class 16-25 year olds of both genders. Photographs of models representing hip hop style were used to appeal to both male and female readers. Informal and formal writing, as well as topics of interest to both genders, were included. Visual design elements like color scheme and pictures were chosen to convey a stylish, classy magazine for middle class readers.

2. Middle Class: Have a higher standard of education, more likely to be in work, more likely to
own their own home, have a longer life expectancy, have families later, come from a stable
family background, be white, more likely to be rich, less likely to be involved in crime, more
likely to have an important job or manage people, more likely to work in an office.
Stereotypically hip hop culture is aimed at middle class people who are able to use their
income on extra luxuries. With the price of £3.50 it meant that my magazine was
affordable for this class. With other existing products costing around this price meant
that my magazine was not inappropriately priced. Also, the article of my magazine does
not contain too much or too little writing that only higher or lower class people would
want to read. It has a article with a little informal and formal writing where middle class
people will be able to understand both easily. so middle class people can relate to the
type of text and wording used.
I tried to represent middle class people throughout the magazine but the
golden pictures represented the class the most. I decided this as the colour
scheme connotes a stylish and classy page.

3. The targeted age group was Although the music genre is thought
I included two characters,
16-25. I thought it would be to be dominated by males. I chose to
a boy and a girl as the
suitable if the models target both genders. I did this
magazine is targeted at
featured were this age also through photographs and the colour
both genders. This was so
to reflect my audience. My scheme, I used a range of colours to
for the male model males
models were 17 and represent both genders. For example
aspired to the model and
represented the hip hop I used red a lot which both genders
females were attracted to
style and culture can appeal to.
the model. Same strategy In my contents I also included
for the female model on accordingly.
information of other artists both
the contents page but female and male again to appeal to
reversed. both genders . This was so there was
not an unfair balance and I didn't
loose one genders interest. Also my
existing magazine research showed
that the magazine Vibe had a close
audience percentage of both male
and females so I felt this was the way
forward also targeting both genders.

4. The location the model is stood in is an The wild hair almost afro like emphasis the
urban area representing how young boys appearance of the women and how proud they are
go out in this area to socialise and feel free. of the features they have.
The teenager is fully covered up wearing Contrasting against the male hip hop character is
dark colours connoting power and strength the female, wearing little clothing to show off her
males may aspire too and attract females. assets.
The worn cap and jumper is a particular The baggy top and small shorts state how hip hop
hip hop outfit to demonstrate the fashion women are confident and enjoy showing their style.
within the culture and show how the  The strong position connotes the females are
clothing is rather baggy and over seized. also strenuous physically and emotionally. I decided
The graffiti in the background shows hip this as the position looks like a barrier of letting no
hop males are artistic and imaginative. bad in to the models life.

5. Will I am an
My product alongside other conventions of the
American artist
same genre is traditionally aimed at US-born
blacks however, other ethnic groups began to
contribute to the development of the cultural
movement, including White British. This is due to
the lyrics within this genre being mainly English.
As the magazine was produced in York it was
difficult to find black models because the
population is mainly white. I used tanned models
with the style of the genre which I thought still
looked suitable to represent the genre.

6. Article
My article includes both informal and formal language for my target audience of
mainly teenagers. In the present days teenagers are easily influenced by media and
inspirational people. They choose to dress like them and speak like them. Teenagers
rely on others until they find themselves so reading articles with the latest news is a
way of becoming fashionable and in date. The informal language is a way of
representing how teenagers are influenced to speak these days like the people they
aspire to.
Technology
As technology is improving and developing a common symbol featured in many
magazines nowadays is a QR code. As teenagers have the latest technology it allows them
to understand these features and use them. So using these symbols in magazine
represents teenagers and how the generation are comfortable with using them.
Photographs
I chose to use a male model for my front cover this conveyed a typical teenagers style.
I used an urban, artistic area to represent teenagers socialising in a place they are
familiar with or a place where they feel comfortable and safe. The prop of the
cigarette shows rebellion and trying new things.