The document analyzes the portrayal of artists in magazines and identifies several stereotypical traits. It notes that typography, colors, language, images and layouts are often used to appeal to audiences in gendered ways that promote stereotypes. For example, a feminine font is used for a male artist's headline, suggesting he only appeals to girls. Images also tend to oversexualize artists to match magazine targets. While some portrayals rely on stereotypes of masculinity, romance and sexuality, the document asserts artists should be represented for their talent rather than appealing characteristics alone.

1. Typography- Serif fontisusedforthe Headline whichsuggestsamore feminine appeal whichissuitable for
the demographicaudience thatwe heartpopreaches.Thisuse of fontalsosuggeststhatJustinsolelyappeals
to younggirlswhichisa stereotypical assumptionmade bythe mediatowardsyoungmale artists.
Colour- The coloursredand blackare usedthroughoutthe double page spreadandalsointhe artist’s
costume.The blacksuggestsmasculinityandstrengthandthe redsuggestslove,romance andpromiscuityall
these beingstereotypical traitsandinterestsof ateenage male.The use of these colourslabelsJustinasa
‘typical’teenage boyanddisregardhistalentandknowledge,thisisstereotypical tohow hisage groupand
genderare representedwithinthe media.
Language- Tabooand intriguinglanguage suchas‘Girls’and‘Dating’are usedcontinuouslythroughoutthe
article to attract readersattention,howeverthisalsounderminesthe artistandmakesJustinappeartolack
substance. Throughthe use of thislanguage the artistis perhapsrepresentedasshallow andall consumedby
the interestingirls.Thisisa stereotypical portrayal of youngmale artistswithinthe media.
Images- The largerimage onthe right side of the double page spreadshowsamidto longshot of the artist
posingfroma chair. Hisopenand relaxedbodylanguage sendsasuggestiveandopenmessage andonce
againovertlysexualisesthe artist.Thisoverall portrayal isappealingtothe magazinestargetaudience but
disregardsthe artist’spersonality,talentorinterestsandsolelyfocusesonappealingtopicssuchaslove,
romance and girls.Thisisreiteratedinthe otherimage of JustinBieberandSelenaGomez.
Layout- The image of Justindominatesthe rightside of the page,thussuggestingpowerandmasculinity.The
boldand sharplinesrunningthroughthe article give the article astructuredandedgyfeel whichcorrelates
withthe house style of the magazine.

2. Typography- The font usedforthe coverline issansserif fontwhichisunconventional asthisisusually
associatedwithmale artists.The boldandedgyfontisrelevanttothe house style of the magazine andthe use
of pinkfontconnotesfemininity.
Colour- The maincoloursusedare pinkand purple.These coloursare associatedwithwomenandare
stereotypical tothe coloursusedtopresentwomeninthe media.The use of colourpresentswomenasgirly
and feminine.
Language- Taboolanguage isusedto highlightinterestingelementsinthe magazine ‘wetand1D’throughthis
use of taboolanguage the artistsrepresentedinthe magazine are sexualisedinordertoattract the reader’s
attention.
Images- The image of Cheryl Cole onthe frontcovershowsherwithopenbodylanguage thismidshot
sexualisesandrepresentsherassuggestive.Thisisastereotypical portrayal of womeninthe media.The
toplessimagesof HarryStylesalsosexualiseshimandappealstothe targetaudience of younggirls.
Layout- The layoutis unorganisedandjumbledthisgivesthe magazine ayoungandfunappeal.The female
artistis inthe centre of the magazine anddominatesthe spread,thisisun-stereotypicalasmenare more often
presentedasthe dominate genderwithinthenmedia,Thisthendifferentiatesfromthe norm.

3. Typography- A mixture of serif andsansserif fontisused onthe contentspage thisappealstoboth
boysand girlsandmakesthe page appeargenderneutral.
Language- Once againtaboo language isusedthroughoutthe magazine ‘I’dpose nakedforabouta
hundredquid’‘we lookedlikecondoms’thisportraysthe boybandas funandenergetic.The use of
thislanguage normalisesthe artistsandmakesthemappearmore normal.Italso reinforcesnegative
stereotypesaboutteenage boysastheyappearpromiscuousandimmature.
Images- The imagesare mainlyof boybandswhichisstereotypical asmalesare stereotypically
knownto be the more dominantgenderof the two.In the mainphoto of one directionall boysare
seensmilingwhichportraysall the boysas approachable andkindthiscontradictsnegative
stereotypesaboutyoungteenage boysandrepresentstheminagoodway.
Colour- Blue,redand yelloware usedinthe contentspage andall of thiscoloursare genderneutral.
Layout- the layoutisdominatedbyphotosandpull quotesfrommale artists.Thisisstereotypicalas
menare sometimesseentodominate the industry.