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Social media 101 social media 101 for realtors

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Social media 101 social media 101 for realtors

  1. 1. © Constant Contact 2014 Social Media 101: For Realtors Featuring email and social engagement. © 2014
  2. 2. www.LizBESocial.com www.facebook.com/LizBeSocial www.twitter.com/LizBESocial 2 Liz Olimpio Principal Mallory Stanton Content Marketing Strategist
  3. 3. © Constant Contact 2014 3 Why are we here today?
  4. 4. 4 “more than eight out of 10 home buyers are accessing home information on their smart phones and computer tablets” Realtor.com – 2013 Survey of Home Buyers
  5. 5. 5 Realtor.com – 2013 Survey of Home Buyers The use of social media in the home buying process continued to increase, with 75% of buyers now using it, compared to 52% who used social media in 2011. Buyers primarily used social media for buying tips and suggestions from friends (43%), neighborhood information (42%), and to view their agents’ Facebook pages (41%). The use of social media as a form of communication is expected to grow, with 91% of buyers saying they are receptive to receiving information about the home buying process from their agent via social media.
  6. 6. 6 Concerns? I’ll never have millions of fans. Social media looks really interesting, BUT… I don’t know what to say on social media. Using new marketing tools sound great, BUT… I’ll never have a dedicated staff to do it right. Reading what’s being said sounds useful, BUT… I just don’t have the time to stay current. I hear about new tools and networks every day, BUT…
  7. 7. 7 What you do have is powerful #ctctsocial @constantcontact Loyal, happy customers An excellent experience Interesting and important things to say!
  8. 8. 8 Agenda Why use social media? The top 6 social networks What do I say? Get started today
  9. 9. Why use social media? | Top 6 social networks | What do I say? | Get started today
  10. 10. Why use social media? Your competitors are social Nonprofit 93% Source: Nonprofit Social Networking Benchmark Report 86% B2C Source: Uberflip 87% B2B Source: Clearpoint Agency
  11. 11. Why use social media? It influences decisions 55% Source: Fedelta share purchases on social networks 68% Source: MDG Advertising learn more about a charity if they see a friend posting about it 74% rely on social networks to guide purchase decisions Source: Fedelta
  12. 12. 12 Why use social media? Engagement is the new word of mouth
  13. 13. 13 Why use social media? ENTICE to stay in touch ENGAGE People Engagement drives SOCIAL VISIBILITY Provide a “Wow!” EXPERIENCE
  14. 14. Why use social media? | Top 6 social networks | What do I say?| Get started today
  15. 15. 15 Top 6 social networks Which social media? The top networks Facebook Pinterest TwitterLinkedIn Google+ Instagram
  16. 16. 16 Top 6 social networks Facebook All Primary Audience Useful, interesting, informative content Looking For Sharing text, photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
  17. 17. 17 Top 6 social networks Linkedin Business Primary Audience Industry news, tips, solutions Looking For Sharing thought leadership Best For Mostly B2B Used By
  18. 18. 18 Top 6 social networks Twitter Young adults Primary Audience News, brand updates, trends Looking For Sharing news, and original and curated content Best For B2C, nonprofit Used By
  19. 19. 19 Top 6 social networks Pinterest Women, foodies, crafters Primary Audience Photos, videos, products, tips Looking For Sharing visual content for products, how-to, e-books Best For B2C Used By
  20. 20. 20 Top 6 social networks Google+ Men, students, software developers Primary Audience Links, photos, video, news, blog posts Looking For Increasing your searchability and expertise Best For B2B, B2C, nonprofit Used By
  21. 21. 21 Top 6 social networks Instagram Younger 18-34 (20% 12-17) Male & Female Primary Audience Useful, interesting, informative content Looking For Sharing photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
  22. 22. 22 Name Facebook LinkedIn Twitter Pinterest Google+ Instagram Primary audience All Business Young adults Women, foodies, crafters Men, students, software developers Young adults Men and women Good for what? Sharing text, photos, video, links Sharing news, product info, testimonials Sharing news, text updates, links to info Pinning photos, video, graphics Sharing text updates, links, photos, video Easily build your visual brand Best for what? Sharing engaging content, reaching a large Thought leadership Sharing original and curated Sharing products, how- to/tips, e- Increasing your searchability and Augment your other social
  23. 23. Why use social media? | Top 6 social networks | What do I say? | Get started today
  24. 24. What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not “buy now” 20%
  25. 25. What do I say? What do I say? 50% Entertain, invite conversation, ask questions, images & video
  26. 26. 30%Industry info, hints & tips, curate content What do I say? What do I say?
  27. 27. What do I say? What do I say? 20% Calls to action, not “buy now”
  28. 28. What do I say? Content ideas 28 What’s new listing, price, associate? What did you do recently to help someone achieve success? What advice have people been asking you for lately? 3 questions to ask
  29. 29. What do I say? Share to show your community pride!
  30. 30. 30 Social Visibility
  31. 31. “What do I say?” exercise… 1 What’s something you could share this week that’s entertaining and invites conversation (50%)? 2 What’s something you could share this week that’s about your industry, hints or tips, or is curated (30%)? 3 What’s something you could share this week about your business but is not about “buy now” (20%)?
  32. 32. Why use social media? | Top 6 social networks | What do I say? | Get started today 32
  33. 33. Start with Facebook
  34. 34. Get started today Tip 1: 34 Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Create your page
  35. 35. Get started today Tip 2: 35 Email marketing In your store/office Website Events Business cards Tell people you’re there!
  36. 36. Get started today 36 Private Conversions/Sales You own your list Segment to target campaigns Transactional Why Email? Social Media? Relational Engagement Grow past your list
  37. 37. Get started today Tip 3: 37 50% 30% 20% rule Use the 3 questions Ask your audience Start posting
  38. 38. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend! Glass of wine (celebrate!)
  39. 39. Exercise: Now it’s your turn… fill this out Friday (Celebrate!) Monday Tuesday Wednesday Thursday Time: Time: Time: Time: Time:
  40. 40. 40 Summary Why? The 6 social networks What do I say Go do it
  41. 41. www.LizBESocial.com www.facebook.com/LizBeSocial www.twitter.com/LizBESocial 41 Liz Olimpio Principal Mallory Stanton Content Marketing Strategist Get started today… 60-day free trial http://bit.ly/EMAILFREEfor60

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