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Getting Started with Email Marketing Vermont

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Getting Started with Email Marketing Vermont

  1. 1. © 2012 Email Marketing Getting Started with Constant Contact Sponsored by: Lake Champlain Regional Chamber of Commerce
  2. 2. © 2012 Liz Olimpio lolimpio@lizbesocial.com Facebook.com/LizBeSocial @LizBESocial 2 www.LizBESocial.com Mallory Stanton
  3. 3. © 2012 Today’s Agenda • Plain email vs Email Marketing • CAN-SPAM Act • Grow your list • Best Practices • Account details/Account To do – Hands-on • Q & A
  4. 4. © 2012 Plain email
  5. 5. © 2012 Email Marketing
  6. 6. © 2012 Reporting
  7. 7. © 2012 Analysis
  8. 8. © 2012 Email Marketing Analytics
  9. 9. © 2012 Create a new list
  10. 10. © 2012 Have permission Nobody likes spam in their inbox. Spam on a cracker is…. another story. • Automatically unsubscribe and be removed from list • From address is verified and identifies you as sender
  11. 11. © 2012 How people can choose to join your list. 11 • Text to join • Sign-up on your website • Join my list from Facebook • Fill out form at your place of business
  12. 12. © 2012 Opt in from your Facebook Page
  13. 13. © 2012 Best Practices Best resolution for graphics in an email All graphics on the internet are viewed at 72dpi no matter what the actual graphic is. A higher res. will take longer to load so convert yours to 72 dpi. Get your email opened - 60% people open email because of who sent it. - Use a name the recipient will recognize - Include your company name or brand - Name your newsletter make it a community [Socialize] Subject Line – 30% people say subject line determines if they open it. - Keep it short & simple, what’s in it for the reader. - You have 2 seconds or less - 30 – 40 characters including spaces, 5-8 words Images – Don’t always download/show so always place text or a CTA (Call to action) description for each.
  14. 14. © 2012 Wow them with your Welcome 1. Welcome them and thank them for joining 2. Give them a reason to keep reading 3. Make them feel safe 4. Share one thing of value Set the proper expectations for subscribing to your newsletter
  15. 15. © 2012 Download How to Wow them With Your Welcome
  16. 16. © 2012 Mobile
  17. 17. © 2012 Add a Call to Action
  18. 18. © 2012 Call’s to action for where to use product
  19. 19. © 2012 Subject Line coordinated with image
  20. 20. © 2012 Subject Line Intrigue
  21. 21. © 2012 Image tells the story
  22. 22. © 2012 BTC - Catchy Subject Line and image
  23. 23. © 2012 Click Here to Shop – Call to Action
  24. 24. © 2012 Buy Now & a recipe for added Value
  25. 25. © 2012 http://www.smushit.com/ysmush .it/
  26. 26. © 2012 Color Match Tool • Colorcop.net – Windows • Color Picker – Mac http://www.macupdate.com/app/mac/34047/ colorpicker
  27. 27. © 2012 Buy Email Marketing by March 30th… Get 3 FREE months of: Contact Liz - lolimpio@lizbesocial.com • Run promotions and offers on Facebook with Social Campaigns • Easily manage your events online with EventSpot • Find out what your customers really think with Online Surveys and Polls Also receive FREE an email marketing template that matches your website, logo, brand, colors and business
  28. 28. © 2012 Website template match 32 web email
  29. 29. © 2012 Liz Olimpio Constant Contact Authorized Local Expert lolimbio@lizbesocial.com www.twitter.com/LizBESocial www.LizBESocial.co m www.facebook.com/LizBeSoci al Thank you! Please hand completed forms to me before you leave.

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