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Top Social Media Stats for 2013
Introduction
As a leading social promotions company, it is important for us to monitor and
stay up to date on the latest s...
Social Spending

3
Social Media is #1

Social Media is the # 1 activity on the web and the
Social Media thing we 1 activity on the web and th...
CMO Spend

•

8.4 percent of CMO overall budgets (4.7B this year) are spent
on social media, which will increase to 21.6 p...
Breakdown of Social Spend

Facebook
YouTube
Twitter
Pinterest
Other

6
Facebook Stats

7
Facebook Users

•

1.19 billion active users worldwide and counting

•

53% female, 47% male

•

189 million users on Face...
Brands on Facebook

•

1M websites have integrated with Facebook

•

80% of users prefer to connect with brands on Faceboo...
Top Engaged Brands on Facebook

10
# 1 Reason to Like Brands

11
Twitter Stats

12
Twitter Users
•

554,750,000 active users worldwide

•

53% female, 47% male

•

73% between 15-25 years old

•

73% mobil...
Brands on Twitter
•

3M websites integrate with Twitter

•

77% of top 100 companies are on Twitter

•

33% of Twitter use...
Top Twitter Accounts

As a user, getting a
response from these top
Twitter accounts is a big deal

15
#1 Reasons to Follow Brands

16
Pinterest Stats

17
Pinterest Users

•

70M users

•

80% female, 20% male

•

35% mobile users

•

71% of users in US, 125% international gro...
Brands on Pinterest

•

500,000 business accounts on Pinterest

•

Pinterest users are in a buying state of mind - transac...
Top Brands on Pinterest

•
•
•
•
20

LL Bean
Jetsetter
Nordstrom
Everyday Health

•
•
•
•

Lowes
Real Simple
Mashable
Seph...
YouTube Stats

21
YouTube Users
•

1B unique visitors each month

•

65.3% male, 34.7% female

•

Most popular among 18-34 year olds

•

40%...
Brands on YouTube

•

Attracted 6B in ad spend in 2013, doubled in 2 years

•

Over 90% of Internet traffic is video content...
Top Brands on YouTube

24
Instagram Stats

25
Instagram Users

•

150M users and growing

•

68% female, 32% male

•

90% of users are under the age of 35

•

16B photo...
Brands on Instagram
•

Engagement is booming for brands

•

1,300 brands on Instagram

•

The top 50 brands have 722K foll...
Top Brands on Instagram

28
Top Celebs on Instagram

1. Jenna Marbles
2. Snoop Dogg
3. Zooey Deschanel
4. Harry Styles
5. Chris Brown
6. Rob Kardashia...
Other Stats

30
OTHER
Tumblr

Google+

!

!

•
•

300 million monthly uniques

•

120,000 daily sign-ups

•

900 posts per second

•

105 ...
Resources
Overall

Facebook

Twitter Sources

• Fast Company
• Media Bistro
• Business Insider
• Tumblr Stats
• Business I...
Thank You!
By Maura Rodgers
maura@strutta.com
!
!

Learn more about Strutta’s powerful 

social promotions platform:

http...
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Top Social Media Stats for 2013

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As you’re planning your online marketing budget for 2014, these social spending stats for Facebook, Twitter, Pinterest, YouTube, Instagram and other channels will give you a broader context in which to consider your own spending plans

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Top Social Media Stats for 2013

  1. 1. Top Social Media Stats for 2013
  2. 2. Introduction As a leading social promotions company, it is important for us to monitor and stay up to date on the latest social trends, stats and engagement metrics online. ! Since we are constantly keeping track internally of these metrics, we thought other marketers could benefit from some of the data we have gathered for social spending and stats on Facebook, Twitter, Pinterest, Youtube, Instagram & other in 2013. ! If you have any additional info, updates or comments, please share. ! Cheers, ! Maura Rodgers Founder, Strutta 2
  3. 3. Social Spending 3
  4. 4. Social Media is #1 Social Media is the # 1 activity on the web and the Social Media thing we 1 activity on the web and the most most common is the # do online. common thing we do online. ! ! “Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as ever. It’s clearly “Social media carries more weight than a habit, and a fad, or a phase. It continues to grow as a habit, not new platforms continue to appear and develop.” ! andCooper for Fast Company new platforms continue to appear and develop.” Beth ! Beth Cooper for Fast Company 4
  5. 5. CMO Spend • 8.4 percent of CMO overall budgets (4.7B this year) are spent on social media, which will increase to 21.6 percent within the next 5 years ! • 47% of marketers will increase their spend in 2014 ! • 5 CMOs are expected to spend more on technology than CIOs in 2017
  6. 6. Breakdown of Social Spend Facebook YouTube Twitter Pinterest Other 6
  7. 7. Facebook Stats 7
  8. 8. Facebook Users • 1.19 billion active users worldwide and counting • 53% female, 47% male • 189 million users on Facebook are mobile only • Average time spent on site is 20 minutes per visit • 728M people log on to Facebook daily 8
  9. 9. Brands on Facebook • 1M websites have integrated with Facebook • 80% of users prefer to connect with brands on Facebook • 51% of Facebook users are more likely to buy the products of brands they follow online • 42% of marketers say FB is critical to their business • Engagement is 120% higher for posts with photos • 57% of total SM budget 9
  10. 10. Top Engaged Brands on Facebook 10
  11. 11. # 1 Reason to Like Brands 11
  12. 12. Twitter Stats 12
  13. 13. Twitter Users • 554,750,000 active users worldwide • 53% female, 47% male • 73% between 15-25 years old • 73% mobile users • 460,000 new sign-ups each day • 400M tweets per day • 24% of users check their feed twice per day 13
  14. 14. Brands on Twitter • 3M websites integrate with Twitter • 77% of top 100 companies are on Twitter • 33% of Twitter users follow a brand • 67% of Twitter users are more likely to buy from a brand they follow • 50% of shoppers have made purchases based on recommendations • Engagement is 200% higher for tweets with photo links • 13% of total SM budget 14
  15. 15. Top Twitter Accounts As a user, getting a response from these top Twitter accounts is a big deal 15
  16. 16. #1 Reasons to Follow Brands 16
  17. 17. Pinterest Stats 17
  18. 18. Pinterest Users • 70M users • 80% female, 20% male • 35% mobile users • 71% of users in US, 125% international growth • 5M daily pins 18
  19. 19. Brands on Pinterest • 500,000 business accounts on Pinterest • Pinterest users are in a buying state of mind - transactional, not relational • 22% of Pinterest traffic converted to a sale • Pinterest traffic spent 66% more than Facebook traffic • 2% of total SM budget 19
  20. 20. Top Brands on Pinterest • • • • 20 LL Bean Jetsetter Nordstrom Everyday Health • • • • Lowes Real Simple Mashable Sephora • • Better Homes & 
 Gardens Purex
  21. 21. YouTube Stats 21
  22. 22. YouTube Users • 1B unique visitors each month • 65.3% male, 34.7% female • Most popular among 18-34 year olds • 40% mobile viewers • 6B hours of video watched • 100 hours of video uploaded every minute • 80% of YouTube traffic is international • YouTube reaches more 18-34 adults than any cable network 22
  23. 23. Brands on YouTube • Attracted 6B in ad spend in 2013, doubled in 2 years • Over 90% of Internet traffic is video content • Video promotions 6x more effective than traditional print campaigns • 13% of total SM budget 23
  24. 24. Top Brands on YouTube 24
  25. 25. Instagram Stats 25
  26. 26. Instagram Users • 150M users and growing • 68% female, 32% male • 90% of users are under the age of 35 • 16B photos shared, 7% of daily photo uploads 26
  27. 27. Brands on Instagram • Engagement is booming for brands • 1,300 brands on Instagram • The top 50 brands have 722K followers on average • Prime channel for entertainment, media & apparel • Brand adoption up 80% in one year • 83% of posts include a #hashtag • Just introduced ads in 2013
 27
  28. 28. Top Brands on Instagram 28
  29. 29. Top Celebs on Instagram 1. Jenna Marbles 2. Snoop Dogg 3. Zooey Deschanel 4. Harry Styles 5. Chris Brown 6. Rob Kardashian 7. Barack Obama 8. Ariana Grande 9. Kourtney Kardashian 10. Rihanna http://distilleryimage8.s3.amazonaws.com/92062988f55f11e1901022000a1e9e2c_7.jpg 29
  30. 30. Other Stats 30
  31. 31. OTHER Tumblr Google+ ! ! • • 300 million monthly uniques • 120,000 daily sign-ups • 900 posts per second • 105 million blogs • 24 billion minutes spent on site each month 70% male • 300 million active “instream” users ! ! LinkedIn ! • • 259 million users ! 63% male, 37% female ! • • 37% mobile users • Users spend 17 minutes on average on site each month ! ! • 31 3M business pages ! ! ! ! 184M uniques per month ! ! • 
 ! ! ! No total user data shared
  32. 32. Resources Overall Facebook Twitter Sources • Fast Company • Media Bistro • Business Insider • Tumblr Stats • Business Insider - Primer • Fast Company • Zephoria • Mashable -10 Engaged Brands • Fresh Peel • Social Baker • Rival IQ • Jeff Bullas • Beevolve Instagram Pinterest YouTube • Nitrogram • Business Insider - Instagram • Mashable - 10 Most Followed • Expanded Ramblings • ReadWrite • Mashable - Top Brands • Youtube Stats • Mashable - Top Brands on Brands on Instagram • Most Followed Celebs 32 on Facebook Instagram Youtube on
  33. 33. Thank You! By Maura Rodgers maura@strutta.com ! ! Learn more about Strutta’s powerful 
 social promotions platform:
 http://www.strutta.com/features/ ! www.strutta.com

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