SlideShare a Scribd company logo
1 of 24
Download to read offline
Women and
Social Media in 2012
©Copyright BlogHer Inc.
Objective:
Women’s social media habits in 2012

                  Trends in usage over the
              1   past 3-5 years

                  Emerging media platforms
              2   to watch

                  Purpose, influence, trust level
              3   per channel

                  Marketing outreach
              4   recommendations

                                  © 2012 Women and Social Media Study by BlogHer   2
In February 2012, BlogHer worked with leading market
research and analysis firm Vision Critical and our own
network of 37MM unique visitors to ask over 2,000 women
how they use social media tools and why


          BLOGHER SAMPLE                  TOTAL U.S. ONLINE POP

Survey fielded across network     Survey fielded on Vision
of 3,000 blogs & 37MM+ audience   Critical online panel
N= 1,060 women and 21 men         N=1,011 women and 500 men
Total: 1,081 aged 18-76           Total: 1,511 aged 18-76


       TOTAL combined sample of 2,071 women


                                              © 2012 Women and Social Media Study by BlogHer   3
What 2,000 women told us:




Do you want more confidence
that your relevant messages
will actually convert into action?
Talk to bloggers.




                              © 2012 Women and Social Media Study by BlogHer   4
Blogs’ influence and trust level
drive purchase intent

                                   © 2012 Women and Social Media Study by BlogHer   5
We trust what we use.
Blog readers trust blogs most of all

“Do you trust the information and advice that you                                                    BLOGHER SAMPLE

get from the following sources?”                                                                     TOTAL U.S. ONLINE POP

Blogs | Facebook | Twitter | Pinterest

     98%

                         81%


               yes


             BLOGS
Source: 2012 Women and Social Media Study
U.S. Total Online Population Sample vs. BlogHer Network sample ; active blog users
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users   © 2012 Women and Social Media Study by BlogHer   6
No other source is
as trusted by its active users

“Do you trust the information and advice that you                                                          BLOGHER SAMPLE

get from the following sources?”                                                                           TOTAL U.S. ONLINE POP

Blogs | Facebook | Twitter | Pinterest

     98%
                                         86%                                 85%                             85%
                        81%                                                                   73%
                                                                                                                              81%
                                                            67%


               yes                                yes                                 yes                            yes


            BLOGS
Source: 2012 Women and Social Media Study
U.S. Total Online Population Sample vs. BlogHer Network sample ; active users of each media
source
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users         © 2012 Women and Social Media Study by BlogHer   7
We purchase based on trust, and
blogs drive highest percentage conversion
from trust to action
“Have you ever made a purchase based on a                                                            BLOGHER SAMPLE

recommendation from…?”                                                                               TOTAL U.S. ONLINE POP

Blogs | Facebook | Twitter | Pinterest

     87%

                         61%


               yes


             BLOGS
Source: 2012 Women and Social Media Study
U.S. Total Online Population Sample vs. BlogHer Network sample; active blog users
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users   © 2012 Women and Social Media Study by BlogHer   8
We purchase based on trust, and
blogs drive highest percentage conversion
from trust to action
“Have you ever made a purchase based on a                                                                 BLOGHER SAMPLE

recommendation from…?”                                                                                    TOTAL U.S. ONLINE POP

Blogs | Facebook | Twitter | Pinterest

    87%

                        61% 54%                                                                            53%
                                                                                                                             47%
                                                            33%                30%           31%

               yes                                yes                                 yes                           yes


            BLOGS
Source: 2012 Women and Social Media Study
U.S. Total Online Population Sample vs. BlogHer Network sample; active users of each media
source
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060                           © 2012 Women and Social Media Study by BlogHer   9
Blogs driving purchase intent is a consistent
data point across our vertical surveys:
Consumer Electronics

“Have you ever used
advice from a blog,
or information or status
updates on a social
network to help with a
consumer electronics                                    84%                Used advice
                                                                                                     69%
purchase?”                                                                  from blogs


CE purchase
intent drives high
engagement
with blogs                                               56%              Used information            53%
                                                                        or status updates on
                                                                          a social network
                                                       BLOGHER SAMPLE                        TOTAL U.S. ONLINE POP




Source: Jan 2012 Consumer Electronics Study, BlogHer                               © 2012 Women and Social Media Study by BlogHer   10
Blogs driving purchase intent is a consistent
data point across our vertical surveys:
Beauty


“Which resource
is most helpful
to provide
                                                               61%        FAMILIAR BLOGGER


beauty product
advice and                                                       46%      STORE WEBSITE

recommendations?”
                                                                  33%     SOCIAL NETWORK



                                                                   20%    MESSAGE BOARD


                                                                    19%   BLOG THAT WAS STUMBLED
                                                                          UPON IN SEARCH
       BLOGHER SAMPLE




Source: Oct 2010 Beauty is in the Eye of the Blog Holder study, BlogHer   © 2012 Women and Social Media Study by BlogHer   11
Blog readers prefer blogs for information.
Facebook is our source for play and friendship

“For each of these categories, which online source
is best suited for your purposes?”                                                                   TOTAL U.S. ONLINE POP

                                                                                           BLOGS               FACEBOOK

 To help make purchase decisions                                                           36%                   17%
 To get product information                                                                37%                   17%
 To seek advice and recommendations                                                        39%                   35%
 To find out about new products                                                            41%                   24%
 To have fun                                                                               41%                   77%
 To contribute to a community                                                              28%                   41%
 To stay up to date with friends and family                                                20%                   87%
 For entertainment                                                                         50%                   69%
Source: 2012 Women and Social Media Study
U.S. Total Online Population Sample vs. BlogHer Network sample
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users   © 2012 Women and Social Media Study by BlogHer   12
Trend watch: In less than one year,
Pinterest has adoption to match Twitter,
and relevance to beat Twitter
“For each of these categories, which online source
is best suited for your purposes?”                                                                   TOTAL U.S. ONLINE POP

                                                                                          Twitter              Pinterest

 To help make purchase decisions                                                           21%                   18%
 To get product information                                                                18%                   26%
 To seek advice and recommendations                                                        29%                   30%
 To find out about new products                                                            24%                   39%
 To have fun                                                                               47%                   58%
 To contribute to a community                                                              33%                   32%
 To stay up to date with friends and family                                                39%                   13%
 For entertainment                                                                         51%                   54%
Source: 2012 Women and Social Media Study
U.S. Total Online Population Sample vs. BlogHer Network sample
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users   © 2012 Women and Social Media Study by BlogHer   13
Blog readers are most likely to incorporate
online/social into their purchase process

“At what point do you turn to an online or social media site when
you are about to purchase something?”
                                                                     GEN POP             GEN POP           BLOGHER
                                                                 DAILY BLOG READERS

 It’s the first thing I do when
 I want to buy something                                              35%                  23%               49%

 When I’ve narrowed my decision
 down to a couple of choices                                          42%                  35%               57%

 When I’m in a store
 shopping (on mobile)                                                  9%                   5%               17%

 After I get home from shopping                                       11%                   6%                6%

 I don’t go online or to social media
 for a shopping decision                                              19%                 41%                 8%


Source: 2012 Women and Social Media Study ,
Gen Pop N = 1011, BlogHer N = 1060, Daily Blog Readers N = 217                © 2012 Women and Social Media Study by BlogHer   14
BlogHer vs. General Population media usage:
What’s mainstream?

        BLOGHER SAMPLE

        TOTAL U.S. ONLINE POP




           97%                                  94%                         93%
                                                          84%         85%
                                                                                                  75%
                                                                                                            62%
                     46%




               Blogs                            Facebook              Television                    YouTube
Source: 2012 Women and Social Media Study :
U.S. Total Online Population Sample vs. BlogHer Network sample
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060                © 2012 Women and Social Media Study by BlogHer   15
BlogHer vs. General Population media usage:
What’s simmering?

        BLOGHER SAMPLE

        TOTAL U.S. ONLINE POP



         78%                                   75%



                   40%                                                     39% 41%

                                                         21%                                         22%
                                                                                                               14%


        Mobile Apps                               Twitter             Online Coupons (e.g. Location Apps (e.g.
                                                                           Groupon)           Foursquare)
Source: 2012 Women and Social Media Study :
U.S. Total Online Population Sample vs. BlogHer Network sample
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060                   © 2012 Women and Social Media Study by BlogHer   16
BlogHer vs. General Population media usage:
What’s leading edge for 2012?

        BLOGHER SAMPLE

        TOTAL U.S. ONLINE POP


                                                                                         77%



                43%                                              43%

                             21%                                                                      19%
                                                                       11%

                  Social                                            Social
              shopping sites                                    photo apps
                (e.g. Etsy)                                   (e.g. Instagram)


Source: 2012 Women and Social Media Study :
U.S. Total Online Population Sample vs. BlogHer Network sample
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060              © 2012 Women and Social Media Study by BlogHer   17
Top 3 online vs. offline sources for inspiration:
Online can deliver the “flip through” experience
“Where do you go to find inspiration for cooking or recipes?”

FOOD BLOGS                                                                  COOKBOOKS

                                                         82%                                                63%
           15%                                                                                      52%

RECIPE WEBSITE                                                              MAGAZINES

                                                        80%                                    44%
                                            63%                                         32%

PINTEREST                                                                   TV SHOW
                                                                                                          BLOGHER SAMPLE
                                         58%                                     17%
                                                                                                          TOTAL U.S. ONLINE POP
      8%                                                                                30%
                                                                      vs.
                          ONLINE                                                          OFFLINE
                                                                                                                                          18
Source: 2012 Women and Social Media Study :
U.S. Total Online Population Sample vs. BlogHer Network sample
Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060                      © 2012 Women and Social Media Study by BlogHer
Comparing online influencers:
Blog review



Disclosure

Beautiful kid picture

Substantive review




                                © 2012 Women and Social Media Study by BlogHer   19
Comparing online influencers:
Facebook friends



Starts with a question

Beautiful food picture

Multiple positive comments




                                © 2012 Women and Social Media Study by BlogHer   20
Comparing online influencers:
Celebrity endorser



Beautiful food picture

Avoid bias of real celebrity

Primary product
selling point




                                © 2012 Women and Social Media Study by BlogHer   21
Users want substantive advice
Which online influencer
is the most trustworthy?                                                                       BLOGHER SAMPLE

                                                                                              TOTAL U.S. ONLINE POP
               45%

                            23%                                      34%
                                                                           18%
                                                                                                12%       14%




                 BLOG                                          STATUS UPDATE            CELEBRITY ENDORSER

Source: 2012 Women and Social Media Study :
U.S. Total Online Population Sample vs. BlogHer Network sample                                                                    22
                                                                                 © 2012 Women and Social Media Study by BlogHer
Vision Critical US Total Online N = 1,011 BlogHer sample N = 1,060
In their own words:
Vast majority share positive impact of social media

“In a few sentences, please give us a personal anecdote about how
social media has impacted your life either positively or negatively.”
                                                                   TOTAL U.S. ONLINE POP

2,465                              “Social media has made a big impactfor
                                     “My blog has opened up a whole new world
Total open-ended
responses                          becausecreatively and professionally. Itwith
                                     me both
                                              now I’m able to interact has
                                     given me a sense of purpose”

95%                                brands and other consumers directly at
                                   the push of a button. I am more informed
Response rate                      about products and customer reviews.”

96%                             BLOGHER SAMPLE
BlogHer anecdotes
sharing a positive
personal story                “Blogging has given me a sense of self.
66%                           It has given me a purpose beyond
                              being a mother. It helped me discover
General Population
anecdotes sharing a           my hobbies and drives much of what I
positive personal story       do for enjoyment.”
[21% neutral, 13% negative]

                                                        © 2012 Women and Social Media Study by BlogHer   23
Key takeaways for marketers


         1   With social media gone mainstream, our
             motivations to use different tools are diverse



         2   Content helps deliver value, not distraction.
             Content assets deliver long-term value



         3   Online media is delivering
             inspiration, not just information



         4   Deeper trust drives
             better conversion into action



                                         © 2012 Women and Social Media Study by BlogHer   24

More Related Content

What's hot

A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
 
Pyxl Webinar: Content Amplification
Pyxl Webinar: Content AmplificationPyxl Webinar: Content Amplification
Pyxl Webinar: Content AmplificationPyxl
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
 
Real Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing StrategyReal Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing StrategyIttisa
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategyDave Chaffey
 
Starbucks 2017 Social Media Strategy
Starbucks 2017 Social Media StrategyStarbucks 2017 Social Media Strategy
Starbucks 2017 Social Media StrategyTalia Pate
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017Mel Kettle
 
Social Media Strategy Framework and Tools for SMEs and NGOs
Social Media Strategy Framework and Tools for SMEs and NGOsSocial Media Strategy Framework and Tools for SMEs and NGOs
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
 
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
 
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
 
B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013TopRank Marketing Agency
 
7 Steps to Social Contest Success
7 Steps to Social Contest Success7 Steps to Social Contest Success
7 Steps to Social Contest Success451 Marketing
 
Facebook Zero: Considering Life after the demise of Organic reach
Facebook Zero: Considering Life after the demise of Organic reachFacebook Zero: Considering Life after the demise of Organic reach
Facebook Zero: Considering Life after the demise of Organic reachGiota Doulgeridou
 
Facebook Zero: Considering Life After the Demise of Organic Reach
Facebook Zero:  Considering Life After the Demise of Organic ReachFacebook Zero:  Considering Life After the Demise of Organic Reach
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
 
Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design Ethinos Digital Marketing
 

What's hot (20)

A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
 
Pyxl Webinar: Content Amplification
Pyxl Webinar: Content AmplificationPyxl Webinar: Content Amplification
Pyxl Webinar: Content Amplification
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
The Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media AnalyticsThe Ultimate Guide to using Social Media Media Analytics
The Ultimate Guide to using Social Media Media Analytics
 
Real Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing StrategyReal Estate Digital Media Marketing Strategy
Real Estate Digital Media Marketing Strategy
 
Social media 2013
Social media 2013Social media 2013
Social media 2013
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
 
Starbucks 2017 Social Media Strategy
Starbucks 2017 Social Media StrategyStarbucks 2017 Social Media Strategy
Starbucks 2017 Social Media Strategy
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017
 
Social Media Strategy Framework and Tools for SMEs and NGOs
Social Media Strategy Framework and Tools for SMEs and NGOsSocial Media Strategy Framework and Tools for SMEs and NGOs
Social Media Strategy Framework and Tools for SMEs and NGOs
 
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and ConversationsContent Marketing Strategies Conference: Ardath Albee Content and Conversations
Content Marketing Strategies Conference: Ardath Albee Content and Conversations
 
A 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment IndustryA 5-Step Guide to Social Media for the Entertainment Industry
A 5-Step Guide to Social Media for the Entertainment Industry
 
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
 
B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013B2B Social Media Marketing for Success - Moscow 2013
B2B Social Media Marketing for Success - Moscow 2013
 
7 Steps to Social Contest Success
7 Steps to Social Contest Success7 Steps to Social Contest Success
7 Steps to Social Contest Success
 
Facebook Zero: Considering Life after the demise of Organic reach
Facebook Zero: Considering Life after the demise of Organic reachFacebook Zero: Considering Life after the demise of Organic reach
Facebook Zero: Considering Life after the demise of Organic reach
 
Facebook Zero: Considering Life After the Demise of Organic Reach
Facebook Zero:  Considering Life After the Demise of Organic ReachFacebook Zero:  Considering Life After the Demise of Organic Reach
Facebook Zero: Considering Life After the Demise of Organic Reach
 
Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design Deconstructing the Psychology behind Design
Deconstructing the Psychology behind Design
 

Viewers also liked

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
No Mans Land - Doug Tatum - BRAG Denver Business Networking
No Mans Land - Doug Tatum - BRAG Denver Business NetworkingNo Mans Land - Doug Tatum - BRAG Denver Business Networking
No Mans Land - Doug Tatum - BRAG Denver Business NetworkingArif Gangji
 
Ecmod 1 12 11 ppt
Ecmod 1 12 11 pptEcmod 1 12 11 ppt
Ecmod 1 12 11 pptMark Patron
 
18 Reasons to Invest in Visual Marketing Now
18 Reasons to Invest in Visual Marketing Now18 Reasons to Invest in Visual Marketing Now
18 Reasons to Invest in Visual Marketing NowSnap Ireland
 
A pound of tasty content and a pinch of seo
A pound of tasty content and a pinch of seoA pound of tasty content and a pinch of seo
A pound of tasty content and a pinch of seoHeadChannel
 
Retailer emails to automate silverpop
Retailer emails to automate silverpopRetailer emails to automate silverpop
Retailer emails to automate silverpopSilverpop
 
EMS Compass Initative
EMS Compass InitativeEMS Compass Initative
EMS Compass InitativeNick Nudell
 
How to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your websiteHow to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your websiteTechmagnate
 
Know Your Audience and Speak Their Language
Know Your Audience and Speak Their LanguageKnow Your Audience and Speak Their Language
Know Your Audience and Speak Their LanguagePardot
 
3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiencesJack Morton Worldwide
 
Peep Laja_SearchLove London 2013
Peep Laja_SearchLove London 2013Peep Laja_SearchLove London 2013
Peep Laja_SearchLove London 2013Distilled
 
Svendsen wevideo social media days 2014 oslo
Svendsen wevideo social media days 2014 osloSvendsen wevideo social media days 2014 oslo
Svendsen wevideo social media days 2014 osloNils Petter Nordskar
 
Cognitive biases for mediators and negotiators
Cognitive biases for mediators and negotiatorsCognitive biases for mediators and negotiators
Cognitive biases for mediators and negotiatorsEnda Young
 
15 A/B Testing Stats That Will Blow your Mind
15 A/B Testing Stats That Will Blow your Mind15 A/B Testing Stats That Will Blow your Mind
15 A/B Testing Stats That Will Blow your MindWishpond
 
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentInspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentBazaarvoice
 
Followers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceFollowers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
 

Viewers also liked (20)

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
No Mans Land - Doug Tatum - BRAG Denver Business Networking
No Mans Land - Doug Tatum - BRAG Denver Business NetworkingNo Mans Land - Doug Tatum - BRAG Denver Business Networking
No Mans Land - Doug Tatum - BRAG Denver Business Networking
 
Ecmod 1 12 11 ppt
Ecmod 1 12 11 pptEcmod 1 12 11 ppt
Ecmod 1 12 11 ppt
 
Determining Theme
Determining ThemeDetermining Theme
Determining Theme
 
18 Reasons to Invest in Visual Marketing Now
18 Reasons to Invest in Visual Marketing Now18 Reasons to Invest in Visual Marketing Now
18 Reasons to Invest in Visual Marketing Now
 
A pound of tasty content and a pinch of seo
A pound of tasty content and a pinch of seoA pound of tasty content and a pinch of seo
A pound of tasty content and a pinch of seo
 
Retailer emails to automate silverpop
Retailer emails to automate silverpopRetailer emails to automate silverpop
Retailer emails to automate silverpop
 
EMS Compass Initative
EMS Compass InitativeEMS Compass Initative
EMS Compass Initative
 
How to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your websiteHow to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your website
 
Know Your Audience and Speak Their Language
Know Your Audience and Speak Their LanguageKnow Your Audience and Speak Their Language
Know Your Audience and Speak Their Language
 
3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences3 best practices for measuring the ROI of live experiences
3 best practices for measuring the ROI of live experiences
 
Peep Laja_SearchLove London 2013
Peep Laja_SearchLove London 2013Peep Laja_SearchLove London 2013
Peep Laja_SearchLove London 2013
 
Svendsen wevideo social media days 2014 oslo
Svendsen wevideo social media days 2014 osloSvendsen wevideo social media days 2014 oslo
Svendsen wevideo social media days 2014 oslo
 
Cognitive biases for mediators and negotiators
Cognitive biases for mediators and negotiatorsCognitive biases for mediators and negotiators
Cognitive biases for mediators and negotiators
 
15 A/B Testing Stats That Will Blow your Mind
15 A/B Testing Stats That Will Blow your Mind15 A/B Testing Stats That Will Blow your Mind
15 A/B Testing Stats That Will Blow your Mind
 
Larry Kim's Presentation for SearchFest 2015, Portland, Oregon
Larry Kim's Presentation for SearchFest 2015, Portland, OregonLarry Kim's Presentation for SearchFest 2015, Portland, Oregon
Larry Kim's Presentation for SearchFest 2015, Portland, Oregon
 
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentInspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
 
Followers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceFollowers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
Followers Attached | 2014 SXSW Presentation on Social Media Brand Dependence
 

Similar to 2012 social media final, v2

Women and social media 2012
Women and social media 2012Women and social media 2012
Women and social media 2012Alfonso Gadea
 
Women and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = ConversionWomen and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = ConversionSocial Media Today
 
Tendencias de Consumo de Social Media Abril 2011 de BlogHer
Tendencias de Consumo de Social Media Abril 2011 de BlogHerTendencias de Consumo de Social Media Abril 2011 de BlogHer
Tendencias de Consumo de Social Media Abril 2011 de BlogHerSocialdente
 
Information Literacy and The Social Network
Information Literacy and The Social NetworkInformation Literacy and The Social Network
Information Literacy and The Social Networkamandabfoster
 
Make Your Mark with Social Media - Creating, Sharing, Influencing
Make Your Mark with Social Media - Creating, Sharing, InfluencingMake Your Mark with Social Media - Creating, Sharing, Influencing
Make Your Mark with Social Media - Creating, Sharing, InfluencingNicole Plant
 
Digital Parents Community Survey 2012
Digital Parents Community Survey 2012Digital Parents Community Survey 2012
Digital Parents Community Survey 2012Digital Parents
 
The 5 w’s of effective social media2
The 5 w’s of effective social media2The 5 w’s of effective social media2
The 5 w’s of effective social media2Morgan Hammond
 
Bh social media 0511 without notes
Bh social media 0511 without notesBh social media 0511 without notes
Bh social media 0511 without notesElisa Camahort Page
 
Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...
Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...
Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...Michele Garber
 
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
 
Social media marketing- Women Online
Social media marketing- Women OnlineSocial media marketing- Women Online
Social media marketing- Women OnlineWomen Online
 
WONGDOODY Facebook Global Best Practices Study
WONGDOODY Facebook Global Best Practices StudyWONGDOODY Facebook Global Best Practices Study
WONGDOODY Facebook Global Best Practices StudyStephane Allard
 
Univ Washington Social Media Marketing
Univ Washington Social Media MarketingUniv Washington Social Media Marketing
Univ Washington Social Media MarketingMarianne Sweeny
 
Denis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
 
Social media 2.0
Social media 2.0Social media 2.0
Social media 2.0Zemoga
 
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationJuly 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
 

Similar to 2012 social media final, v2 (20)

2012 social media final
2012 social media final2012 social media final
2012 social media final
 
Women and social media 2012
Women and social media 2012Women and social media 2012
Women and social media 2012
 
Women and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = ConversionWomen and Social Media: Passion + Purpose = Conversion
Women and Social Media: Passion + Purpose = Conversion
 
Tendencias de Consumo de Social Media Abril 2011 de BlogHer
Tendencias de Consumo de Social Media Abril 2011 de BlogHerTendencias de Consumo de Social Media Abril 2011 de BlogHer
Tendencias de Consumo de Social Media Abril 2011 de BlogHer
 
Iab ad lab pres 101512
Iab ad lab pres 101512Iab ad lab pres 101512
Iab ad lab pres 101512
 
Information Literacy and The Social Network
Information Literacy and The Social NetworkInformation Literacy and The Social Network
Information Literacy and The Social Network
 
Make Your Mark with Social Media - Creating, Sharing, Influencing
Make Your Mark with Social Media - Creating, Sharing, InfluencingMake Your Mark with Social Media - Creating, Sharing, Influencing
Make Your Mark with Social Media - Creating, Sharing, Influencing
 
Digital Parents Community Survey 2012
Digital Parents Community Survey 2012Digital Parents Community Survey 2012
Digital Parents Community Survey 2012
 
The 5 w’s of effective social media2
The 5 w’s of effective social media2The 5 w’s of effective social media2
The 5 w’s of effective social media2
 
Bh social media 0511 without notes
Bh social media 0511 without notesBh social media 0511 without notes
Bh social media 0511 without notes
 
Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...
Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...
Social Media Friend or Foe: Aesthetic Practices Beware, Presented at Cosmetic...
 
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...
 
Social media marketing- Women Online
Social media marketing- Women OnlineSocial media marketing- Women Online
Social media marketing- Women Online
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
WONGDOODY Facebook Global Best Practices Study
WONGDOODY Facebook Global Best Practices StudyWONGDOODY Facebook Global Best Practices Study
WONGDOODY Facebook Global Best Practices Study
 
Univ Washington Social Media Marketing
Univ Washington Social Media MarketingUniv Washington Social Media Marketing
Univ Washington Social Media Marketing
 
Denis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic - The Ultimate Guide to LinkedIn Home Feed
Denis Zekic - The Ultimate Guide to LinkedIn Home Feed
 
Social media 2.0
Social media 2.0Social media 2.0
Social media 2.0
 
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationJuly 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
 
Why Social Media is very important for business
Why Social Media is very important for businessWhy Social Media is very important for business
Why Social Media is very important for business
 

More from Elisa Camahort Page

The ABCs of Growing Your Business
The ABCs of Growing Your BusinessThe ABCs of Growing Your Business
The ABCs of Growing Your BusinessElisa Camahort Page
 
Diversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & DemandDiversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & DemandElisa Camahort Page
 
Grow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and PlanGrow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and PlanElisa Camahort Page
 
SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416Elisa Camahort Page
 
#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on Feminism#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on FeminismElisa Camahort Page
 
2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study Influencers2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study InfluencersElisa Camahort Page
 
2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study Marketers2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study MarketersElisa Camahort Page
 
2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No Point2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No PointElisa Camahort Page
 
2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing Infographic2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing InfographicElisa Camahort Page
 
2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study Infographic2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study InfographicElisa Camahort Page
 
Blog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_finalBlog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_finalElisa Camahort Page
 
Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)Elisa Camahort Page
 

More from Elisa Camahort Page (20)

Owning Your Expertise
Owning Your ExpertiseOwning Your Expertise
Owning Your Expertise
 
Women, Social Media, Politics
Women, Social Media, PoliticsWomen, Social Media, Politics
Women, Social Media, Politics
 
The ABCs of Growing Your Business
The ABCs of Growing Your BusinessThe ABCs of Growing Your Business
The ABCs of Growing Your Business
 
Diversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & DemandDiversity: Unpacking the Supply & Demand
Diversity: Unpacking the Supply & Demand
 
Media-Ready in Three Easy Steps
Media-Ready in Three Easy StepsMedia-Ready in Three Easy Steps
Media-Ready in Three Easy Steps
 
Grow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and PlanGrow Your Influence With a Social Media Strategy and Plan
Grow Your Influence With a Social Media Strategy and Plan
 
SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416SheKnows Media: #TheFWord Feminist Personas infographic 0416
SheKnows Media: #TheFWord Feminist Personas infographic 0416
 
#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on Feminism#TheFWord: A SheKnows Media Study on Feminism
#TheFWord: A SheKnows Media Study on Feminism
 
Moms & Me Time
Moms & Me TimeMoms & Me Time
Moms & Me Time
 
2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study Influencers2014 BlogHer Annual Study Influencers
2014 BlogHer Annual Study Influencers
 
2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study Marketers2014 BlogHer Annual Study Marketers
2014 BlogHer Annual Study Marketers
 
2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No Point2014 BlogHer Annual Study No Purchase No Point
2014 BlogHer Annual Study No Purchase No Point
 
2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing Infographic2014 BlogHer Annual Study Purchasing Infographic
2014 BlogHer Annual Study Purchasing Infographic
 
2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study Infographic2014 BlogHer Annual Study Infographic
2014 BlogHer Annual Study Infographic
 
2013 Style Study
2013 Style Study2013 Style Study
2013 Style Study
 
Blog her mobilegen_infographic
Blog her mobilegen_infographicBlog her mobilegen_infographic
Blog her mobilegen_infographic
 
Blog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_finalBlog her womenworkplace_infographic_final
Blog her womenworkplace_infographic_final
 
Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)Womeninthe workplacestudy design_v5 (1)
Womeninthe workplacestudy design_v5 (1)
 
Blog her style_study
Blog her style_studyBlog her style_study
Blog her style_study
 
Mom study 2012 final 8.2.12
Mom study 2012 final 8.2.12Mom study 2012 final 8.2.12
Mom study 2012 final 8.2.12
 

Recently uploaded

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...AliaaTarek5
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 

Recently uploaded (20)

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 

2012 social media final, v2

  • 1. Women and Social Media in 2012 ©Copyright BlogHer Inc.
  • 2. Objective: Women’s social media habits in 2012 Trends in usage over the 1 past 3-5 years Emerging media platforms 2 to watch Purpose, influence, trust level 3 per channel Marketing outreach 4 recommendations © 2012 Women and Social Media Study by BlogHer 2
  • 3. In February 2012, BlogHer worked with leading market research and analysis firm Vision Critical and our own network of 37MM unique visitors to ask over 2,000 women how they use social media tools and why BLOGHER SAMPLE TOTAL U.S. ONLINE POP Survey fielded across network Survey fielded on Vision of 3,000 blogs & 37MM+ audience Critical online panel N= 1,060 women and 21 men N=1,011 women and 500 men Total: 1,081 aged 18-76 Total: 1,511 aged 18-76 TOTAL combined sample of 2,071 women © 2012 Women and Social Media Study by BlogHer 3
  • 4. What 2,000 women told us: Do you want more confidence that your relevant messages will actually convert into action? Talk to bloggers. © 2012 Women and Social Media Study by BlogHer 4
  • 5. Blogs’ influence and trust level drive purchase intent © 2012 Women and Social Media Study by BlogHer 5
  • 6. We trust what we use. Blog readers trust blogs most of all “Do you trust the information and advice that you BLOGHER SAMPLE get from the following sources?” TOTAL U.S. ONLINE POP Blogs | Facebook | Twitter | Pinterest 98% 81% yes BLOGS Source: 2012 Women and Social Media Study U.S. Total Online Population Sample vs. BlogHer Network sample ; active blog users Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users © 2012 Women and Social Media Study by BlogHer 6
  • 7. No other source is as trusted by its active users “Do you trust the information and advice that you BLOGHER SAMPLE get from the following sources?” TOTAL U.S. ONLINE POP Blogs | Facebook | Twitter | Pinterest 98% 86% 85% 85% 81% 73% 81% 67% yes yes yes yes BLOGS Source: 2012 Women and Social Media Study U.S. Total Online Population Sample vs. BlogHer Network sample ; active users of each media source Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users © 2012 Women and Social Media Study by BlogHer 7
  • 8. We purchase based on trust, and blogs drive highest percentage conversion from trust to action “Have you ever made a purchase based on a BLOGHER SAMPLE recommendation from…?” TOTAL U.S. ONLINE POP Blogs | Facebook | Twitter | Pinterest 87% 61% yes BLOGS Source: 2012 Women and Social Media Study U.S. Total Online Population Sample vs. BlogHer Network sample; active blog users Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users © 2012 Women and Social Media Study by BlogHer 8
  • 9. We purchase based on trust, and blogs drive highest percentage conversion from trust to action “Have you ever made a purchase based on a BLOGHER SAMPLE recommendation from…?” TOTAL U.S. ONLINE POP Blogs | Facebook | Twitter | Pinterest 87% 61% 54% 53% 47% 33% 30% 31% yes yes yes yes BLOGS Source: 2012 Women and Social Media Study U.S. Total Online Population Sample vs. BlogHer Network sample; active users of each media source Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060 © 2012 Women and Social Media Study by BlogHer 9
  • 10. Blogs driving purchase intent is a consistent data point across our vertical surveys: Consumer Electronics “Have you ever used advice from a blog, or information or status updates on a social network to help with a consumer electronics 84% Used advice 69% purchase?” from blogs CE purchase intent drives high engagement with blogs 56% Used information 53% or status updates on a social network BLOGHER SAMPLE TOTAL U.S. ONLINE POP Source: Jan 2012 Consumer Electronics Study, BlogHer © 2012 Women and Social Media Study by BlogHer 10
  • 11. Blogs driving purchase intent is a consistent data point across our vertical surveys: Beauty “Which resource is most helpful to provide 61% FAMILIAR BLOGGER beauty product advice and 46% STORE WEBSITE recommendations?” 33% SOCIAL NETWORK 20% MESSAGE BOARD 19% BLOG THAT WAS STUMBLED UPON IN SEARCH BLOGHER SAMPLE Source: Oct 2010 Beauty is in the Eye of the Blog Holder study, BlogHer © 2012 Women and Social Media Study by BlogHer 11
  • 12. Blog readers prefer blogs for information. Facebook is our source for play and friendship “For each of these categories, which online source is best suited for your purposes?” TOTAL U.S. ONLINE POP BLOGS FACEBOOK To help make purchase decisions 36% 17% To get product information 37% 17% To seek advice and recommendations 39% 35% To find out about new products 41% 24% To have fun 41% 77% To contribute to a community 28% 41% To stay up to date with friends and family 20% 87% For entertainment 50% 69% Source: 2012 Women and Social Media Study U.S. Total Online Population Sample vs. BlogHer Network sample Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users © 2012 Women and Social Media Study by BlogHer 12
  • 13. Trend watch: In less than one year, Pinterest has adoption to match Twitter, and relevance to beat Twitter “For each of these categories, which online source is best suited for your purposes?” TOTAL U.S. ONLINE POP Twitter Pinterest To help make purchase decisions 21% 18% To get product information 18% 26% To seek advice and recommendations 29% 30% To find out about new products 24% 39% To have fun 47% 58% To contribute to a community 33% 32% To stay up to date with friends and family 39% 13% For entertainment 51% 54% Source: 2012 Women and Social Media Study U.S. Total Online Population Sample vs. BlogHer Network sample Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060; Active blog users © 2012 Women and Social Media Study by BlogHer 13
  • 14. Blog readers are most likely to incorporate online/social into their purchase process “At what point do you turn to an online or social media site when you are about to purchase something?” GEN POP GEN POP BLOGHER DAILY BLOG READERS It’s the first thing I do when I want to buy something 35% 23% 49% When I’ve narrowed my decision down to a couple of choices 42% 35% 57% When I’m in a store shopping (on mobile) 9% 5% 17% After I get home from shopping 11% 6% 6% I don’t go online or to social media for a shopping decision 19% 41% 8% Source: 2012 Women and Social Media Study , Gen Pop N = 1011, BlogHer N = 1060, Daily Blog Readers N = 217 © 2012 Women and Social Media Study by BlogHer 14
  • 15. BlogHer vs. General Population media usage: What’s mainstream? BLOGHER SAMPLE TOTAL U.S. ONLINE POP 97% 94% 93% 84% 85% 75% 62% 46% Blogs Facebook Television YouTube Source: 2012 Women and Social Media Study : U.S. Total Online Population Sample vs. BlogHer Network sample Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060 © 2012 Women and Social Media Study by BlogHer 15
  • 16. BlogHer vs. General Population media usage: What’s simmering? BLOGHER SAMPLE TOTAL U.S. ONLINE POP 78% 75% 40% 39% 41% 21% 22% 14% Mobile Apps Twitter Online Coupons (e.g. Location Apps (e.g. Groupon) Foursquare) Source: 2012 Women and Social Media Study : U.S. Total Online Population Sample vs. BlogHer Network sample Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060 © 2012 Women and Social Media Study by BlogHer 16
  • 17. BlogHer vs. General Population media usage: What’s leading edge for 2012? BLOGHER SAMPLE TOTAL U.S. ONLINE POP 77% 43% 43% 21% 19% 11% Social Social shopping sites photo apps (e.g. Etsy) (e.g. Instagram) Source: 2012 Women and Social Media Study : U.S. Total Online Population Sample vs. BlogHer Network sample Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060 © 2012 Women and Social Media Study by BlogHer 17
  • 18. Top 3 online vs. offline sources for inspiration: Online can deliver the “flip through” experience “Where do you go to find inspiration for cooking or recipes?” FOOD BLOGS COOKBOOKS 82% 63% 15% 52% RECIPE WEBSITE MAGAZINES 80% 44% 63% 32% PINTEREST TV SHOW BLOGHER SAMPLE 58% 17% TOTAL U.S. ONLINE POP 8% 30% vs. ONLINE OFFLINE 18 Source: 2012 Women and Social Media Study : U.S. Total Online Population Sample vs. BlogHer Network sample Vision Critical US Total Online N = 1,011; BlogHer sample N = 1,060 © 2012 Women and Social Media Study by BlogHer
  • 19. Comparing online influencers: Blog review Disclosure Beautiful kid picture Substantive review © 2012 Women and Social Media Study by BlogHer 19
  • 20. Comparing online influencers: Facebook friends Starts with a question Beautiful food picture Multiple positive comments © 2012 Women and Social Media Study by BlogHer 20
  • 21. Comparing online influencers: Celebrity endorser Beautiful food picture Avoid bias of real celebrity Primary product selling point © 2012 Women and Social Media Study by BlogHer 21
  • 22. Users want substantive advice Which online influencer is the most trustworthy? BLOGHER SAMPLE TOTAL U.S. ONLINE POP 45% 23% 34% 18% 12% 14% BLOG STATUS UPDATE CELEBRITY ENDORSER Source: 2012 Women and Social Media Study : U.S. Total Online Population Sample vs. BlogHer Network sample 22 © 2012 Women and Social Media Study by BlogHer Vision Critical US Total Online N = 1,011 BlogHer sample N = 1,060
  • 23. In their own words: Vast majority share positive impact of social media “In a few sentences, please give us a personal anecdote about how social media has impacted your life either positively or negatively.” TOTAL U.S. ONLINE POP 2,465 “Social media has made a big impactfor “My blog has opened up a whole new world Total open-ended responses becausecreatively and professionally. Itwith me both now I’m able to interact has given me a sense of purpose” 95% brands and other consumers directly at the push of a button. I am more informed Response rate about products and customer reviews.” 96% BLOGHER SAMPLE BlogHer anecdotes sharing a positive personal story “Blogging has given me a sense of self. 66% It has given me a purpose beyond being a mother. It helped me discover General Population anecdotes sharing a my hobbies and drives much of what I positive personal story do for enjoyment.” [21% neutral, 13% negative] © 2012 Women and Social Media Study by BlogHer 23
  • 24. Key takeaways for marketers 1 With social media gone mainstream, our motivations to use different tools are diverse 2 Content helps deliver value, not distraction. Content assets deliver long-term value 3 Online media is delivering inspiration, not just information 4 Deeper trust drives better conversion into action © 2012 Women and Social Media Study by BlogHer 24