2. LEVERAGING INNOVATION AND TECHNOLOGY
In solving poverty and its symptoms in Africa
RESEARCH
&
SUSTAINABILITY
LEARNING
DIGITAL
PRODUCT
INCUBATION
ACCELERATION
info@ekoinnovationhub.com
PURPOSE
Professional skills
training
- Data School
- Media School
Commercialize &
scale high-impact
businesses
Drive social-impact
products
addressing SDGs
Accelerate idea-to-
commercialization
curve
3. • How to build a winning business plan
• Understanding local context to outline
your business plan
• Outlining themes for the
implementation
5. “If you don’t know where you are going, you’ll end up
someplace else.”
― Yogi Berra, former New York Yankees catcher
“Good fortune is what happens when opportunity meets
with planning.”
― Thomas Edison, inventor
How To Build A Business Plan by Rita Ohai Ohaedoghasi
6. 3 Honest Questions
How To Build A Business Plan by Rita Ohai Ohaedoghasi
WHY do I need a business
plan?
WHAT resources do I need to actualize
my business plan
WHAT are the key winning ingredients to
include in my business plan for success?
7. How To Build A Business Plan by Rita Ohai Ohaedoghasi
Key Business Facts
Whatever idea you've got, some other has likely thought about it.
The difference between you and them is a strong plan & great execution.
Each year 657,000 new business ideas are registered globally.
of these amount, only 26% survive beyond the first 18 months
The Nigerian Context
New business registered p.a
86,309
Total companies registered to
date
3.4 million
Ranking on Ease of Doing
Business Index
131
Offical Value Added Tax Rate
7.5%
Cost of business startup (% GNI per capita)
26.1%
8. How To Build A Business Plan by Rita Ohai Ohaedoghasi
Why do you need a
business plan?
Investment Funding Bank Loans Strategic Roadmap
9. What resources do I
need to actualize my
business plan?
People
How To Build A Business Plan by Rita Ohai Ohaedoghasi
Skillset
Market
Intelligence
Goodwill
Funding
10. Winning Ingredients for A
Successful Business Plan
How To Build A Business Plan by Rita Ohai Ohaedoghasi
11. 1.9 Billion
SERVICEABLE OBTAINABLE MARKET (SOM)
THE EXECUTIVE
SUMMARY
How To Build A Business Plan by Rita Ohai Ohaedoghasi
Problem & Solution
Target Market & Competition
Operations & Risks
Financials
Marketing & Sales
Your Executive Summary is a one
page representation of your business
and will be the first thing any potential
investor will look at before
considering your request for funding.
12. PROBLEM &
SOLUTION
How To Build A Business Plan by Rita Ohai Ohaedoghasi
PRODUCT/
SERVICE
Write an intriguing summary of
what your company does.
Tell a story of the problem you have
identified and how to solve for it
13. Target Market
& Competition
How To Build A Business Plan by Rita Ohai Ohaedoghasi
Write out in detail the ideal persona of people
who will need your product or service.
Also find out if there is any other person
offering the same service/product and figure
out your USP.
14. ROADMAP TO
PROFITABILITY
How To Build A Business Plan by Rita Ohai Ohaedoghasi
MARKETING & SALES
POSITIONING PROMOTION PRICING
Item 1 Item 2 Item 3 Item 4
40
30
20
10
0
Answer your 5Ws & H in as
many pages as possible
Advertising, Social Media,
Word of Mouth, etc
Cost, forecasted revenue,
profit margin
15. OPERATIONS
How To Build A Business Plan by Rita Ohai Ohaedoghasi
How will you deliver your product/service to
your customers?
RISKS
What are the factors that can slow
or stop your growth
16. FINANCIALS
How To Build A Business Plan by Rita Ohai Ohaedoghasi
Use graphs, timelines, or charts, present the
revenue model of your product or service. Also
explain how your company will make money
and achieve goals.
Touch upon key metrics here too, such as Life
Time Value (LTV), Customer Acquisition Cost
(CAC) and Exit Strategy
Sales
Forecast
Profit & Loss
Cash Flow + Balance
Sheet
17. Future
Roadmap
Define your next steps and
goals? How much support do
you need from your team and
investors? What are your
timelines?
How To Build A Business Plan by Rita Ohai Ohaedoghasi
THANK YOU
