Slides from PreSeed Academy StartupTalk #25 - Nicolaj Højer Nielsen (Speaker 1 of 3)
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Slides from Nicolaj Højer Nielsen on international scaling for startups.
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Slides from PreSeed Academy StartupTalk #25 - Nicolaj Højer Nielsen (Speaker 1 of 3)
- 3. Today’s topic: How and when to scale internationally
- 4. 1: Nicolaj Højer (09.15-09.30) Serial entrepreneur, investor and External Lecturer at Copenhagen Business School Introduction: The WHY, WHEN WHERE and HOW of scaling
- 5. 2: Anders Kjær (09.15-09.30) Investment Director @ PreSeed Ventures Investor perspective: Investor perspective on international scaling
- 6. 3: Matias Møl Dalsgaard (09.30- 09.45) CEO and Co-founder of GoMore Founder perspective: Insights on the international scaling of GoMore
- 7. 4: Live Q & A session (09.45-10.00) How to scale your startup? • Anders Kjær, Investment Director at Preseed Ventures • Matias Møl Dalsgaard, CEO and Co- founder of GoMore • Nicolaj Højer Nielsen, serial entrepreneur, investor and external lecturer at CBS
- 8. Q and A (and upvote!)
- 9. The 10-minute introduction to international scaling - Nicolaj Højer Nielsen
- 10. In the good old days! Focus on your home market for DECADES– then MAYBE go international
- 11. Not a single one is focusing on DK only... Why?
- 12. Scaleable => Winner takes all markets There are in most cases space for specialized players, but not necessarily local ones!
- 13. In other words: Globalize and/or specialize…or ”die”
- 14. And yes, that might even go for physical products Who are Nemlig.com’s most dangerous competitor(s)? Is Nemlig.com a grocery company or an IT company?
- 15. So it’s often a question of WHEN Idea/ Concept Local dominanceLocal proof of concept Cons: - Why not start in your home market first ? - Hard to get significant funding without local proof Cons: - Are you too late to win the international markets? Tradeoff
- 16. What is the best country/place to start your business? - How to you prove that your business is worth pursuing ? - How to get initial traction/commitment - “Always” easier where you have existing contacts and know-how (your home market) - Hint: Also read the Effectuation Theory that explains how successful entrepreneurs are getting started
- 17. Two cases of relatively early internationalization (local POC)
- 18. And one that has decided to do it later • Different products (more local implementation needed) • Different funding strategies
- 19. And then comes the WHERE TO ? Theory: Internal resources vs. external market landscape (customer needs vs. competition) Real life:+ opportunistic behavior…
- 20. And finally the HOW – the tradeoff Small investments Low degree of control Huge investments High degree of control Internationalization via distributors or other external partners Internationalization via sales subsidiaries, sales teams etc.
- 21. The world is full of startups that died because their ”partners” did not perform!
- 22. 2: Anders Kjær (09.15-09.30) Investment Director @ PreSeed Ventures Investor perspective: Investor perspective on international scaling
- 23. 3: Matias Møl Dalsgaard (09.30- 09.45) CEO and Co-founder of GoMore Founder perspective: Insights on the international scaling of GoMore
- 24. 4: Live Q & A session (09.45-10.00) How to scale your startup? • Anders Kjær, Investment Director at Preseed Ventures • Matias Møl Dalsgaard, CEO and Co- founder of GoMore • Nicolaj Højer Nielsen, serial entrepreneur, investor and external lecturer at CBS
- 25. Outro - Nicolaj Højer Nielsen
- 26. Open door: November 4th - Apply at www.preseedacademy.dk
- 27. Next startup talk on privacy Sign up at www.preseedacademy.dk