1. Summer
Internship
April- June,
2016
By,
Renuka Neelagandan

2. “In the world of business, it’s useless
to be a creative original thinker
unless you can also sell what you
create – David Ogilvy

3. Maps
our
office

4. Industry Overview
Broad Functions
◈ Advertisng
◈ Media Investment
◈ Information, Insight and Consultancy
◈Public Relations & Public Affair
◈ Branding & Identity
◈ Direct, Promotion & Relationship Marketing
◈ Healthcare Communications
◈ Specialist Communications

5. Industry Overview
Different Departments
◈ Ogilvy Publlic Relations
◈ OgilvyOne Worldwide
◈ Neo@Ogilvy
◈ Diamond Ogilvy Group
◈ Memac Ogilvy
◈ OgilvyOneBusiness
◈ Ogilvynoor
◈ Ogilvy CommonHealth worldwide
◈Ogilvy and Mather Advertising

6. Structure Of Ogilvy and Mather
Associate Senior
Associate
Consultant Senior
Consultant
Associate
Partner
Associate
Consultant

7. Structure Of Ogilvy and Mather
Senior
Associate
Partner
Partner
Vice
President
President
Senior
Partner

8. Agency Overview
• About Ogilvy Public Relations
• Clients
• Expertise
 Healthcare
 Corporate
 Content
 Media Influence
 Social Change
 Espresso
 Technology
 Brand Marketing

9. Clients I Worked for (OPR Bangalore)

10. Assigned Work and Execution
• Media Mapping
• Competition Analysis, and secondary research for clients
• Staffed and interacted with the client- Shriram Properties
• Event coordination during the Open Day Press Conference for Essentra ( Major
Global packaging )
• Drafted articles, by-lines, worked on briefing document, coverage report and press
releases
• Worked on PR Clients across healthcare, technology and real estate. The clients
include- Columbia Asia Hospitals, Essentra, Infinite Solutions, Rimini Street and Shriram
Properties.
• Worked on New Business Development for clients – HolidayIQ, Rimini Street , Sophos
and The Akshaya Patra Foundation

11. Essentra
◈ Briefing Book-Open
Day Press Conference
◈ Follow Up
◈ Coverage Report of
the event
◈ Media Mapping
Execution
Columbia Asia
◈ Drafted Articles
◈ Drafted Press
Release for Columbia
Asia Hospital, Mysore
◈ Future Opportunities
◈ Media Mapping

12. Shriram Properties
◈ Drafted Articles
◈ Future Opportunities
◈ Media Mapping
Execution
HolidayIQ
◈ Primary Research
◈ Pitch Presentation
◈ Future Opportunities
◈ Media Mapping

13. Rimini Street
◈ New
Business
Development
◈ Competition
Analysis
◈ Media
Mapping
Execution
Akshaya Patra
◈ New Business
Development
◈ Campaign
Ideation
◈ Future
Opportunities
Sophos
◈ New Business
Development
◈ SWOT
◈ Competition
Analysis

14. Place your screenshot here
Launched New
Manufacturing facilty
in Bangalore(
Essentra Plc )

15. Place your screenshot here
Good Samaritan Awards (Columbia Asia)

16. SWOT ( OPR BANGALORE )
• Proactive
• Efficient
• Limited to only Traditional
form of PR
• No Media Rounds
• Pharmaceuticals industry
•Tourism Industry
• Emergence of Digital PR

17. Any questions?
If I was down to my last dollor, I would spend it
on Public Relations- Bill GateS Chairman,
Microsoft

18. •Thank you !!!!
😉