Increased demand for strategic messaging and content development work from corporate clients. All assignments handled in-house with Siren's talented writers. Content creation for microsite, printed marketing collateral, e-newsletters, and clients' presentation material

1. Content Development
Credentials

2. CREDIT SUISSE

3. About Credit Suisse
Credit Suisse is a leading global
financial institution offering services in
private and investment banking, and
asset management. It was founded in
1856 in Zurich, Switzerland.
In Singapore, Credit Suisse was established in 1973, and specialises in
wealth management.

4. The Global Megatrends Conference 2013
In January 2013, Credit Suisse held the Global Megatrends Conference
2013 in Singapore, which aims to:
Presenttrendsin commerceand scientificresearch
Fosterinteractivediscussionswith entrepreneurs,specialistsand
internationalindustryleaders
Offerfreshperspectiveson global shiftsin power and on implementationof
investmentstrategy

5. Work Delivered
Siren developed all messaging and content pertaining to the Global
Megatrends Conference 2013
Researched and recommended regional speakers who could support
the key messages Credit Suisse envisaged for the Megatrends platform
Took charge of the event programme and the invitations to participants
Drafted speeches of internal stakeholders
Created and managed a microsite that contains general information
about the event as well as speakers’ background information
Served as Credit Suisse’s conference secretariat for global speakers

6. Content Developed for Marketing Collateral
Microsite

7. The Rt Hon Sir John Major KG CH, former Prime Minister of the UK
and Senior Advisor to Credit Suisse, attended the Conference as as a
moderator
Mr. Lim Hng Kiang, Minister for Trade and Industry of the Republic of
Singapore, delivered the Opening Address and served as Guest of
Honour
More than 350 private wealth clients attended the Conference
Panel discussions were led by industry experts, as well as Credit
Suisse’s economists, sector specialists and strategists
Used RFID/QR Code Tag technology in the conference registration
process
Highlights: Global Megatrends Conference

8. ISC GLOBAL

9. About ISC Global
ISC Global is an independent, non-asset based 4th Party Logistics (4PL)
provider that plans, steers, and manages all aspects of the supply chain
to maximise supply chain efficiency and minimise cost.
After seeing great success in Europe, ISC Global set up operations in
Singapore in 2011.
Objectives
Build interestand understandingfor adopting4PLmodel in tradeand
logistics
Increasebrand awareness
Createpotentialfor new businessleads
througheditorialexposureand targetedevents

10. Work Delivered
Sirenproactivelymanagedmediaoutreachand engagementwith top tiertrade
and industryregionalpublicationsby craftingopinionpieces,press releases,
and byline articles
Identifiedand coordinatedspeakingand networkingopportunitieswithin
industrysummitsand conferencesfor C-level executives
Sourcedand organisedspeakingand networkingopportunitiesfor bespoke
breakfastbriefingsand industryconferencesalongside variousChambersof
Commerceand associations
Set up and managesthe contentof thoughtleadership LinkedInpage, ‘Supply
ChainThinkTank’
Draftedintroductionletters to high-levelemployees in targetedbusinessesand
industriesand receivedresponsesfor more informationand invitationsto pitch
Designedand managesthe ISC Global website
Designedand distributedbi-monthlye-newslettersas industryupdates

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Thought Leadership LinkedIn Group

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Content Developed for Marketing Collateral
Event Invitation Standing Banners

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Content Developed for Marketing Collateral
Website – Home page Website – Media Coverage

14. Content Developed for Marketing Collateral
E-Newsletter Brochure

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Media Exposure

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Media Exposure

17. About ITSC
Established in 1990, the Information
Technology Standards Committee
(ITSC) is a neutral and open platform
for industry and government parties
to come together and agree on
technical standards.
It advances the national Infocomm standardisation programmes and
facilitates Singapore’s participation in international Infocomm
standardisation activities.

18. Objectives
Tocreatea quarterlye-newsletter for industrypractitionersthat will:
 promote awareness and wider use of Infocomm standards
 provide insights on latest technology trends and standards
 communicatethe benefits of standards
 showcase best practices among the standards communities

19. ITSC e-newsletters
Siren has been managing the production of Setting The Standard, ITSC’s
quarterly e-newsletter, from conceptualisation to content development.
With content written and syndicated from industry experts, the e-newsletter
aims to update the community on the latest technology trends and
standards development

20. THANK YOU