20-year marketing plan

1. DESIGN
BUSINESS
TECH
At heart is a focus on
the business of technology,
grounded in design,
with a light touch
of curiosity about life.
THE LAWS OF SIMPLICITY
L E S L I E
I N N O V A T I V E D E S I G N E R
BUSINESS INSIGHTS INFLUENCED BY THE DESIGN
OF TECHNOLOGY AND EVERYDAY THINGS

2. Excite Insight!
V I S I O N A N D M I S S I O N
U N I Q U E S E L L I N G P R O P O S I T I O N
P O R T F O L I O
B R A N D I D E N T I T Y
F R E E F O R A L L
N O W V S 2 0 Y E A R S A F T E R
M I L E S T O N E S F O R W I N N I N G

3. V I S I O N A N D M I S S I O N
“I enjoy teaching anyone techniques on how to
make their lives easier by using software tools,
especially in marketing by creating powerful
pitches in visual communications.
We rely on technology to
transform us but it really isn’t
the only solution. Humans
make the change, technology
is just an enabler.”

4. U N I Q U E S E L L I N G P R O P O S I T I O N
Over the years, I have manifested an entrepreneurial spirit with a
strategicmindsetenrichedbycorporateexperiencewhileworkingfor
the country’s top telco executives and meeting technology leaders
and market analysts from across the Pacific. This rich exposure to
today’s disruptive trends allows me to generate valuable insights for
decision-makers across industries. My talent in Information Design–
the future of communication arts–provides the right platform to help
businessesunderstandcomplextechnologiesthroughgooddesign.

5. Portfolio
P O R T F O L I O

6. B R A N D I D E N T I T Y / L O G O

7. B R A N D I D E N T I T Y / B U S I N E S S C A R D S

8. B R A N D P R O M I S E / S L O G A N
Pleaseintroduceyourself.
1. What is your advice for a designer helping a client turn a
personalideaintoaviablebusiness?
2. What is your advice for a business owner (established or start-
up)lookingtodevelopaviablebusiness?
3. What are the top 3 trends you see in the role of design and
technologyhelpingbusinessesreachthenextmilestone?
I’m Leslie Bayona.
Twenty-five years old. I have a BS and a BFA, now on my way to an MBA.
I’m a business development manager for a telecom company where I transform
enterprise productivity with the Cloud. When I’m not disrupting the business as usual,
you can find me building brands and fighting bad design at night.
Want to collaborate? I’d love to listen to your ideas.
Q&A
My advice for a designer helping a client turn a
personal idea into a viable business is to show him
the full motion picture of all the possibilities.
My advice for business owner (established or start-
up) looking to develop a viable business is to focus
on three key relevances: time, people, and
taste.
The top 3 trends I see in the role of design and
technology in helping businesses reach the next
milestone might sound contradicting, but they are:
Design Autonomy - Business owners will be less and
less reliant on graphic artists for crafting their brand.
Inclusive Design - Business owners will go beyond
their target market and customise their products and
services to a granular degree to accommodate the
needs of those outside of their niche.
Customer Experience - This is a timeless concept, but
the most dynamic in terms of impact. Business
owners shouldn’t be afraid of experimenting new
media channels to entertain their customers who are
always seeking something new and fresh.

9. Atheartisafocusonthebusinessoftechnology,groundedindesign,withalighttouchofcuriosityaboutlife.
THELAWSOFSIMPLICITY
DESIGN
MOUSE
PENTIP
GRIDS
information design
TECH
CLOUD
LAPTOP
PIXELS
cloud computing
BUSINESS
BRIEFCASE
PRESENTATIONS
TIE/HEELS
business development
DESIGN/TECH TECH/BUSINESS
DESIGN/BUSINESS
curiosity
WORK /OFFICEMATES
COMTECH MAJORS
VCS
TECH ENTHUSIASTS
INFORMATION DESIGNERS
UI/UXDESIGNERS
START-UPS
INTERESTED IN DESIGN
THINKING
*target audience / niche B R A N D P R O M I S E / P O S I T I O N I N G

10. F U T U R E P R O J E C T S
F R E E F O R A L L

11. N O W V S 2 0 Y E A R S A F T E R
2037
Offer branding and
business consulting
as paid services
for startups.

12. M I L E S T O N E S
2017
Launch
Website
2018
Graduate
MBA
2019
Engaged
2020
Travel South
America
2021
Adopt a
Puppy
2023
Get Hitched
2024
Kid #1
2025
Kid #2
2026
Own
House
2028
Travel
Europe
2029
Setup
Studio
2030
Design
a City
2031
Write an
eBook
2033
Pro Bono
Work
2034
Travel New
Zealand
2035
20 Big
Projects
2036
Sell an IPO
WINNING MILESTONES FOR THE NEXT 20 YEARS
2022
Business
Venture #1
2027
C-Level
2032
Philanthropic
Pursuits
2037
Business Venture #3
Brand and Business
Consulting Firm