Presentation by Abolore Salami

2. LEVERAGING INNOVATION AND TECHNOLOGY
In solving poverty and its symptoms in Africa
RESEARCH
&
SUSTAINABILITY
LEARNING
DIGITAL
PRODUCT
INCUBATION
ACCELERATION
info@ekoinnovationhub.com
PURPOSE
Professional skills
training
- Data School
- Media School
Commercialize &
scale high-impact
businesses
Drive social-impact
products
addressing SDGs
Accelerate idea-to-
commercialization
curve

3. • HOW TO UNDERSTAND YOUR
CUSTOMERS’ NEEDS AND WHAT THEY
VALUE.
• PACKAGING AND COMMUNICATING
YOUR SOLUTION.
• GETTING CUSTOMERS TO PAY FOR
YOUR PRODUCT VALUE.

4. TECHBIZ E-LEARNING SERIES
Discovering | Creating | Communicating
Product Value

5. CONTENT
3 INTRODUCTION
4
7
DISCOVERY
CREATION
COMMUNICATION
16
DISCOVERY - A Quote!
DISCOVERY - The Why!
SHIP TEST REPEAT
RESEARCH & DEVELOPMENT
PROTOTYPE
PILOT
PRODUCT MARKET FIT
SCALE & REPEAT
BUSINESS MODEL CANVAS
CAMPAIGN
COST & PROFIT CONSCIOUSNESS
DELIVERY
Page # Page #

6. Creation Communication
Discovery
Learn &
Repeat
Like mario
INTRODUCTION 1
B
C
A

7. DISCOVERY
1

8. WHY
?
HOW
?
WHAT?
“To help build a world where the vast
majority of people wake up inspired,
feel safe at work, and return home at
the end of the day feeling fulfilled.”
-Simon Sinek-
DISCOVERY 3

9. Carrying cash around has resulted
to a lot of issues ranging from
medical to physical threat -This
innovative approach changed
payment experience.
● Safe
● Convenience
● Innovative
● Profitable
LifeBank’s goal is meeting essential
needs (Oxygen & Blood) of
hospitals in order to save lives by
leveraging a swift distributive
method.
● Swiftness
● Innovative
SpaceX revolutionary idea is to
transport humans to space at a
remarkable short period of time.
This can take vacation and
travelling to a whole new level
● Beyond Boundaries
● Innovative
● Challenging
● New
THE WHY? 4
GO BEYOND THE CLASSIC WHY OF… INCOME, COST, CONVENIENCE, BETTER /
NEW

10. CREATION
2

11. 1 2 3
CREATION 6
MOVE FAST BUT SMART
THIS IS NAIJA / THIS IS AFRICA (TIA)

12. RESEARCH & DEVELOPMENT
DEVELOP/
BUILD
Development phase is the
commiting stage and birth of
the new ideas
EVALUATE
Checking and weighing your
ideas helps in validating your
next line of action, which is
critical to your commitment
IDEATE
Thinking about solving a
problem is the fuel of a good
idea and innovation.
CREATION 7
2
1
3

13. CREATION 8
CREATE A PROTOTYPE - For Example, Using XD Mockups
Then…
Create a Minimum Viable Product + Achieve Minimum Viable Happiness
RIBY COBANKING WEB MOCKUP

14. CREATION 9
RIBY COBANKING MOBILE MOCKUP

15. PILOT
Testing a product by
leveraging prospective
customers to ascertain
product readiness
GO TO MARKET
Collecting data from the pilot
stage drives the road to market
for a larger base
CREATION 10
PILOT

16. Product-market fit
describes a scenario in
which a company’s target
customers are buying,
using, and telling others
about the company’s
product in numbers large
enough to sustain that
product’s growth and
profitability
PMF
● Customer Buying Rate
● Product Usage
● Referrals
● Revenue
CREATION 11
PRODUCT-MARKET FIT

17. CREATION 12
Scale
Expanding your market reach
and building new features
Repeat
Checking your product periodically
SCALE & REPEAT
5
4

18. 1 2 3
CREATION 6

19. COMMUNICATION
3 + DELIVERY

20. COMMUNICATION + DELIVERY 14
REMEMBER THE WHY :: QUICK LOOK @ BMC

21. COMMUNICATION 15

22. Campaign
COMMUNICATION 16
Word of Mouth
This is the cheapest and most
effective means of campaign or
marketing
Social Platforms
Leveraging social platforms to
promote your product in a more
strategic way
Traditional Platforms
Using print materials like Newspaper, Magazine,
Billboards and Posters to communicate to your
target audience
03
01 02

23. COST 17
Cost is the value of
money that has been
used to produce
something or deliver a
service, and hence is
not available for use
anymore but
accounted for.
COST
-----------
The BIG
Barrier
● Disclosure of profitable and
unprofitable activities
● Periodical determination of profit
and losses
● Control over material and supplies
● To find out adequate selling price
● Budgeting

24. DELIVERY 18
PLACE
02
PRODUCT
01
PROMOTION
04
PRICE
03
The 4Ps
of Marketing