Google tools for idea validation

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In the Search for...
How to Validate Your Idea
Rune Bentien, rbentien@ / @rbentien
Business Development, Chrome & Android for Work, EMEA
July 12, 2016

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House Rules
Fire Exits and Toilets
Devices
My Personal Opinion

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Agenda
Product (Problem/Solution)
Competition
Market and Customers
People

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About Me

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Search… And You Shall Find

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What to Search for
Product (Problem/Solution)
Competition
Market/Customers
People

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Google Trends

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AdWords KeyWord Planner

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guidantfinancial.com/article/frozen-yogurt-infographic/
IBISWorld estimates that the industry will grow at a tempered annual rate of
3.4 percent to reach $2.1 billion in revenue by 2019.
“Strong operators will continue to see reasonably good results, yet slower
growth than in previous years,” Visse predicts. “Customer demand is still
strong and the category has some room to grow, but I think it’s all about the
best operators – those who bring something special to the experience.”

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Google Maps

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Google Patent Search (US Patents only)

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Landing Page

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Survey (Google Forms, Survey Monkey etc)

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Google Analytics

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Building a List of Customers

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People

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In the Search for...
Thank You!
Rune Bentien, rbentien@ / @rbentien
July 12, 2016

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Just Do It