This document outlines the importance of building customer-centric products and describes the three key steps to do so: 1) customer development, 2) customer acquisition, and 3) customer retention. It emphasizes the need to understand customers' problems and needs through discovery and validation, rather than focusing on products alone. When a product-market fit is found and customers don't want the product or service to shut down, it means customers have been created. The next steps are then to execute on the product by scaling it and building the company.

1. Building
Customer-
Centric Products

3. Which is most important?
A Good
Product or
A Happy
Customer?

4. What is the
norm today?
Most Organizations develop
products based on what
they think or have seen that
Customers Need
We spend lots of money on
Advertising saying “We have
great product, take a look at
us”

5. What
Happens
Next?
We often end up with a
situation where 20% of
our customers delivers
80% of our value.
What then happens to
the remaining 80% of
our customers?

6. You’ve attracted the wrong
customers!

7. What we are
doing
wrong
We talk to customers about
benefits.
Solutions to their problems

8. We have
Wrong
Mindset
Product
Solution or
Service Centric
Mindset

10. Flip IT
Instead of looking at our
product and services we
should just FLIP IT.
Ask yourself the golden
question “Who is my
customer?”

11. There are 3 Steps
To Building a
Customer-
Centric Product

12. 1 CUSTOMER
DEVELOPMENT
2. CUSTOMER
ACQUISITION
3. CUSTOMER
RETENTION

13. Customer
Development

15. A Challenge

16. Search For Your Customer
CUSTOMER DISCOVERY CUSTOMER VALIDATION
PIVOT

17. Customer
Discovery

18. Customer
Validation
A method that allows you to
develop a predictable sales
process
It tests assumptions and
hypotheses about the customer
problem, target market, and
product.
Insights gained from the validation
phase can then be used to iterate
the product and find the right
market fit.

19. Pivot
Pivoting involves
recognizing that the
original business model is
not working, then deciding
what changes to make and
acting on those changes.
And then iterating through
the Build, Measure and
Learn Loop

21. At This
Point
You have found a Product Market Fit.
If at this point you tell the
users(Customers) that you are
shutting down the service and they
don’t want you to, and, will do
anything to keep you going then.

22. PRODUCT
MARKET FIT

23. When You
Find a
Product
Market FIT
It means you’ve
now created your
own customer.
The Next Thing is
to then Execute!

24. Execution
Customer Creation
Company Building

25. You can now raise
money to scale and
reach your customers
wherever they are. If
you’re new may be
register your company
etc.

26. Joseph
Agunbiade
Innovation and Product
Development Advisory
Cofounder, BudgIT
Founder of Univelcity
joseph@univelcity.com