VC Presentation Template April Dunford Rocket Watcher http://www.rocketwatcher.com
The Vision <ul><li>What problem are you solving? </li></ul><ul><li>For which target market(s)? </li></ul><ul><li>Where do ...
Market Opportunity <ul><li>How big is the total market opportunity? </li></ul><ul><li>How much of that total opportunity c...
Customers <ul><li>Who are the target customers? </li></ul><ul><li>How do you define an “ideal” prospect? </li></ul><ul><li...
The Business Problem <ul><li>Describe (for the customers defined in the previous slide) the business problem. </li></ul><u...
What is the Product/Solution? <ul><li>Describe the product/solution and the approach to solving the business problem.  </l...
Value Proposition <ul><li>What is the unique value that your product/service delivers to customers? </li></ul><ul><li>What...
Sales <ul><li>How are you selling (direct, indirect, a combination)? </li></ul><ul><li>How long is the sales cycle? </li><...
Partnerships <ul><li>What partnerships do you have? </li></ul><ul><li>What key partnerships will have have/need in the fut...
Acquiring and Retaining Customers <ul><li>How much does it cost to acquire a customer? </li></ul><ul><li>Does that change ...
Revenue Model <ul><li>How do you make money? </li></ul><ul><li>What is required to become profitable? </li></ul>
Development Plan <ul><li>What stage of development are you at? </li></ul><ul><li>What are the major upcoming milestones? <...
Team <ul><li>Who are the key executives and what is their experience and background? </li></ul>
Customers <ul><li>For each customer you have describe </li></ul><ul><ul><li>What other solutions the customer evaluated </...
Fund Raising <ul><li>Describe what money has been raised so far, what it was used for, who it was from. </li></ul><ul><li>...
VC Fit <ul><li>What is the fit of your company with this VC’s fund and expertise? </li></ul>
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Rocket Watcher VC Fundraising Template

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A template for startups to use to pitch to a VC to raise money.

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Rocket Watcher VC Fundraising Template

  1. 1. VC Presentation Template April Dunford Rocket Watcher http://www.rocketwatcher.com
  2. 2. The Vision <ul><li>What problem are you solving? </li></ul><ul><li>For which target market(s)? </li></ul><ul><li>Where do you want to be in the future? </li></ul>
  3. 3. Market Opportunity <ul><li>How big is the total market opportunity? </li></ul><ul><li>How much of that total opportunity can your product/service address? </li></ul><ul><li>How fast is it growing? </li></ul><ul><li>How mature is the market? </li></ul>
  4. 4. Customers <ul><li>Who are the target customers? </li></ul><ul><li>How do you define an “ideal” prospect? </li></ul><ul><li>What is the title of the actual buyer of the product/service? </li></ul><ul><li>Who influences the sale of the product/service </li></ul><ul><li>(use customer examples later in the deck) </li></ul>
  5. 5. The Business Problem <ul><li>Describe (for the customers defined in the previous slide) the business problem. </li></ul><ul><li>How are customers solving the problem today? </li></ul><ul><li>How are the current solutions deficient? </li></ul><ul><li>Can you prove that a solution to this problem is a “need to have” vs. a “nice to have”? </li></ul>
  6. 6. What is the Product/Solution? <ul><li>Describe the product/solution and the approach to solving the business problem. </li></ul>
  7. 7. Value Proposition <ul><li>What is the unique value that your product/service delivers to customers? </li></ul><ul><li>What pain are you eliminating? </li></ul><ul><li>How does a customer measure ROI on the solution? </li></ul><ul><li>What events or market trends are driving customers to buy this solution now? </li></ul>
  8. 8. Sales <ul><li>How are you selling (direct, indirect, a combination)? </li></ul><ul><li>How long is the sales cycle? </li></ul><ul><li>How do you identify and reach target customers? </li></ul><ul><li>What is the current sales pipeline? </li></ul>
  9. 9. Partnerships <ul><li>What partnerships do you have? </li></ul><ul><li>What key partnerships will have have/need in the future? </li></ul><ul><li>What are your dependencies on those partnerships? </li></ul>
  10. 10. Acquiring and Retaining Customers <ul><li>How much does it cost to acquire a customer? </li></ul><ul><li>Does that change over time? </li></ul><ul><li>What is the lifetime value of a customer? </li></ul>
  11. 11. Revenue Model <ul><li>How do you make money? </li></ul><ul><li>What is required to become profitable? </li></ul>
  12. 12. Development Plan <ul><li>What stage of development are you at? </li></ul><ul><li>What are the major upcoming milestones? </li></ul>
  13. 13. Team <ul><li>Who are the key executives and what is their experience and background? </li></ul>
  14. 14. Customers <ul><li>For each customer you have describe </li></ul><ul><ul><li>What other solutions the customer evaluated </li></ul></ul><ul><ul><li>Why they chose you </li></ul></ul><ul><ul><li>The value the customer has gained through the use of your product (quantifiable is better) </li></ul></ul><ul><ul><li>Revenue </li></ul></ul><ul><ul><li>How the customer plans to move forward with your product. </li></ul></ul><ul><ul><li>(Note: The customer must be referencable! Get the customer’s agreement beforehand) </li></ul></ul>
  15. 15. Fund Raising <ul><li>Describe what money has been raised so far, what it was used for, who it was from. </li></ul><ul><li>How much money are you trying to raise? </li></ul><ul><li>What will those funds be used for? </li></ul><ul><li>How much additional funding will you need and at which milestones? </li></ul>
  16. 16. VC Fit <ul><li>What is the fit of your company with this VC’s fund and expertise? </li></ul>

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