8. CONVERSATION
Even though the format still
runs like clockwork for
advertisers, the future of
advertising is not more display
advertising, it is utilising the
mechanics and dynamics of the
online conversation in order to
create buzz, attention and
interest in arenas where we are
not interrupting conversations,
but contagiously igniting them
9.
10. R u doing the same for your
iPhone customers?
R u sending out your
Corporate Sales Team
to win this
customer back?
R u replying to this
person with the
answer?
R u dealing with this
product revenue
threat?
13. CUSTOMISATION
The ability to create tailored marketing
messages or products for individual
customers or a group of similar customers, yet
retain the economies of scale and the
capacity of mass marketing or production.
18. CONTEXT
Products are just things and have no intrinsic value. It is only
when they are introduced into a situation (or context) of
importance to the customer that they become valuable
IT IS THE CONTEXT SURROUNDING
THE PRODUCT THAT IS
IMPORTANT, AND IT’S IN THESE
SITUATIONS THAT COMPANIES
ARE REAL EXPERTS AT ADDING
GREAT VALUE
21. Online Search
& Display Ads
Social Media
New media
& Widgets
Hub
Twitter,
Blackberry/mobil
e compatible site
Linkedin, Facebook, Ning,
You Tube, Slideshare
Email
Marketing
22. 10 Steps to developing your own
digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths and capabilities
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer
experience
Also note how Yum restaurants around the US were closed down after customers began posting video and comments about rats running around.
For Standard Bank Achiever Plan, we offered people the opportunity to spend a week in a Clifton Beach house, in mid-December. The house sleeps seven people. This campaign closes at the end of November and more than 15% of all entrants have already applied for a Standard Bank Achiever cheque account.
Probably best epitomised by Wikipedia.
Richard Binhammer is a digital marketer at Dell who is responsible for reading blogs and other Web 2.0 media and responding to comments about Dell. Dell IdeaStorm is monitored by Dell employees who ensure that they find and follow up on good ideas. Similar examples ar MyStarbucks, RadioShack Invention Lab
“ Obama owes his victory to the internet. He used the web more effectively than any prior national candidate, harnessing its organizing power to vault over party favorite Hillary Clinton and become the first black presumptive presidential nominee. With an enormous internet-driven donor base of 1.5 million people, more than 800,000 of whom have accounts on Obama's social networking website, Obama is the first internet candidate to win mainstream success. His online supporters have created more than 30,000 events to promote his candidacy, some of which are still underway in the last primary states of Montana and South Dakota. "It's impossible to imagine Barack Obama's rise without the modern methods that his campaign used to organize itself, particularly around the internet," says Simon Rosenberg, president and founder of the nonprofit think tank the New Democratic Network. "This really was the most successful campaign of the 21st century."”