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Utilizing Web 2.0 Technology for Talent Attraction Mark J James, CEcD Principal ED Solutions, Inc. [email_address] Ben Wright CEO Atlas Advertising [email_address]
About Atlas Advertising 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc Atlas Advertising builds communications and technology solutions for world landmarks.  Atlas has been successful by never settling for obvious or tired approaches to marketing, website development and GIS Application Development.  In late 2008, Atlas launched Atlas InSite, the only GIS Application available to economic developers that is integrated 100% into their economic development websites.  This means greater usage, a better user experience, at a more cost effective price point for economic developers.  To date, Atlas InSite has been selected by 80 percent of the economic developers who have compared it to other solutions available in the marketplace.  Atlas Advertising is led by a former economic development practitioner and has worked with 48+ different economic development clients in 26 states.  Featured clients: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About ED Solutions 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session Objectives ,[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Session Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Session Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Format ,[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc .
[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Why marketing to workforce is important ,[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
Factors college grads look for in an employer 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc ,[object Object]
Factors college grads look for in an employer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Tools job seekers are using to find jobs today ,[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Job Sites 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc .
Jobster 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
How certain factors rate in relocation decisions ,[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
www.SanDiegoBusiness.org
Methods used for talent attraction in ED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
How you are already marketing to workforce ,[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
How you are already marketing to workforce 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Question? 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc Which one of these  should spend the most  amount of time on  WF Marketing? ,[object Object],[object Object],[object Object]
[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Where the internet is going ,[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Overview of different communication types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc ,[object Object],[object Object],[object Object],[object Object]
2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc . Growth of Social Media
Growth of Podcasts 2009 © ED Solutions, Inc.
RSS-Really Simple Syndication 2009 © ED Solutions, Inc. http://www.whatisrss.com   http://www.newsgator.com/individuals/feeddemon
RSS-Really Simple Syndication 2009 © ED Solutions, Inc.
Overview of “Connect” media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Facebook 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc .
LinkedIn 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Create a group… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
Twitter 2009 © ED Solutions, Inc. http://twitter.com
Tweets… 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc http://twitter.com
Plaxo – dying on the vine? 2009 © ED Solutions, Inc.
[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Multiple communities, multiple strategies ,[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
Savannah, GA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
Savannah, GA 2009 © ED Solutions, Inc. http://blog.thecreativecoast.org/
Columbus, OH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
www.Columbus Internships.com 2009 © ED Solutions, Inc.
www.Columbus Internships.com 2009 © ED Solutions, Inc.
Pensacola, FL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
Pensacola, FL 2009 © ED Solutions, Inc. http://www.pensacolachamber.com/EconomicDevelopment/
State of Nebraska ,[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc. Tim O'Brien,  M.A. Business Consultant - Information Technology  Nebraska Department of Economic Development Office: 402.471.3769 • Cell: 402.326.3104 • Fax: 402.471.3778 E-mail:  [email_address]  • Web:  www.neded.org
Eight things you should be doing today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
Stay in Touch… ,[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
Useful links… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.
2009 © ED Solutions, Inc. Thanks for your attention! [email_address] or [email_address]

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Using Web 2 0 For Talent Attraction 26mar09