The document discusses social and mobile media and how marketers can engage audiences on mobile devices. Some key points include: 1) Mobile phones are personal devices that require a different approach than traditional websites. Mobile screens are smaller so content needs to be optimized for mobile. 2) Mobile users have different mindsets - they often seek quick information on the go to save or kill time. Location data also provides opportunities for marketers. 3) Mobile advertising is a subset of mobile marketing and uses the mobile channel to start consumer engagement, while mobile marketing uses multiple mobile components to build awareness and loyalty.

1. Social & Mobile Media Engaging and Interacting with an Audience on the Move

3. Technology is part of our lifestyle.

4. Continuous partial attention

5. Our expense is time and attention