Gravity Summit at Harvard August 31, 2009 Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation
What is an Employment Brand? … “ and those on the Inside  will know that  this   is the ultimate place to be.” - EMC - Dr....
A Brand is … <ul><li>“ A relationship, like  the one you have with a friend.” </li></ul><ul><li>Trusting  ~  Genuine </li>...
Internal Collaboration Network <ul><li>Builds community </li></ul><ul><li>Drives Innovation   + collaboration </li></ul><u...
Organic Brand Ambassadors: Home Grown Media <ul><li>Sources </li></ul><ul><li>Blogs </li></ul><ul><li>Tweets </li></ul><ul...
External Brand Communities
Viral Fly Paper  + Community   EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Caree...
Some of the Results <ul><li>Enhanced commitment + pride  </li></ul><ul><li>Employees branding EMC as a great place to work...
“Resources” <ul><li>$0.00  program budget </li></ul><ul><li>C reativity </li></ul><ul><li>C ommitment </li></ul><ul><li>C ...
Gravity Summit at Harvard August 31, 2009
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14 Polly Pearson E M C

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  • I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…
  • I’m going to be throwing a bunch of information at you today, but don’t worry…you don’t have to write it all down. You can get this presentation from my blog. And a word about the creative commons license in the bottom left-hand corner…
  • 14 Polly Pearson E M C

    1. 1. Gravity Summit at Harvard August 31, 2009 Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation
    2. 2. What is an Employment Brand? … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan
    3. 3. A Brand is … <ul><li>“ A relationship, like the one you have with a friend.” </li></ul><ul><li>Trusting ~ Genuine </li></ul>
    4. 4. Internal Collaboration Network <ul><li>Builds community </li></ul><ul><li>Drives Innovation + collaboration </li></ul><ul><li>Invites Dialog </li></ul><ul><li>Connects voices globally </li></ul><ul><li>Promotes projects </li></ul>
    5. 5. Organic Brand Ambassadors: Home Grown Media <ul><li>Sources </li></ul><ul><li>Blogs </li></ul><ul><li>Tweets </li></ul><ul><li>FriendFeed </li></ul><ul><li>Benefits </li></ul><ul><li>Supportive </li></ul><ul><li>Collaborative </li></ul><ul><li>Recognition </li></ul><ul><li>Transparent </li></ul>
    6. 6. External Brand Communities
    7. 7. Viral Fly Paper + Community EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers
    8. 8. Some of the Results <ul><li>Enhanced commitment + pride </li></ul><ul><li>Employees branding EMC as a great place to work </li></ul><ul><li>Brand rep as “Cool” / “Innovative” </li></ul><ul><li>Record “Best Places to Work” Awards; PR </li></ul><ul><li>Renewed small co., “family” feeling. </li></ul><ul><li>Spike in Resumes per Requisition </li></ul><ul><li>The Red Rope Effect in Tweets </li></ul>
    9. 9. “Resources” <ul><li>$0.00 program budget </li></ul><ul><li>C reativity </li></ul><ul><li>C ommitment </li></ul><ul><li>C ollaboration </li></ul>
    10. 10. Gravity Summit at Harvard August 31, 2009

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