Ueda Linked In Group

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Presentation made to the Utility Economic Development Association regardoing how they might use LinkedIn more effectively.

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Ueda Linked In Group

  1. 1. UEDA LinkedIn Group Whatdaya wanna do? Mark J James ED Solutions, Inc. 2010 © ED Solutions, Inc. 1
  2. 2. Current LinkedIn Profile •Basic Professional Group •65 members, all active •Decent way to drive traffic to web 2010 © ED Solutions, Inc. 2
  3. 3. About LinkedIn • “A professional network of trusted contacts.” • 42 Million plus users worldwide, in 170 industries and 200 countries • Execs in the Fortune 500 • 60% of incomes over $93,000 • Segments: – Executives: 28% – Networkers/Consultants: 30% – Late Adopters: 22% – Exploring options: 20% • People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users. 2010 © ED Solutions, Inc. 3
  4. 4. Where does LinkedIn “Fit In”? • LinkedIn most closely mirrors what you do in the real world. • You have a rolodex – so does LinkedIn. • You email people – and can do so on LinkedIn. • You attend meetings – and can do so via LinkedIn. • You create committees and Groups, and can do so on LinkedIn. • You conduct prospecting efforts – and can do so on LinkedIn. • In short, LinkedIn is an essential tool for economic developers. 2010 © ED Solutions, Inc. 4
  5. 5. Key Features of LinkedIn • Your profile • Your Contacts • Your Connections • Status updates • Groups • Events • InMail Feature • Other applications • Advertising (role or UEDA to play here?) • Mobile Access 5 2010 © ED Solutions, Inc.
  6. 6. Who is the audience for the UEDA LinkedIn Profile? • Members- current and prospective – Active and associate? • Sponsors- current and prospective • Site selection professionals? Others in SS? • Others? (utility management)? 2010 © ED Solutions, Inc. 6
  7. 7. Here’s a Suggestion Public Network Group Private Member’s Group • Information on org. • Presentations • Case Studies • Threaded discussion • Role of utilities in ED • Job postings • Featured member • Polls • Sponsor listings • Sponsor Listings • Calendar • Calendar • Membership Application • Others? 2010 © ED Solutions, Inc. 7
  8. 8. Tips • Rewrite profile paragraph- “represent the largest set of economic development (keywords) experts in the private sector” • Use extended tools • Complete profile • Engage members (links to the Forum registration) • Xobni 2010 © ED Solutions, Inc. 8
  9. 9. Discussion? 2010 © ED Solutions, Inc. 9

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