Social Media Trend & Integrated Marketing<br />Matthew Kwan<br />Principal Consultant <br />Adams Company Limited<br />Jun...
Copyright © 2011. Adams Company Limited.  All rights reserved.<br />2<br />About AdamsA marketing consulting company<br />...
Social Media MarketingDesign, Create, Manage, Excel Viral Effects<br />Social <br />Network<br />Copyright © 2011. Adams C...
Copyright © Matthew Kwan 2010.<br />4<br />Viral Marketing…Six Degrees of Separation<br />Do you believe you can <br />rea...
Copyright © 2011. Adams Company Limited.  All rights reserved.<br />5<br />Just too many social media to use!!<br />Pictur...
Social Media are leading the wavein Hong Kong & China<br />Yahoo!<br />Facebook<br />Google.com.hk       <br />YouTube<br ...
Social Media Networks in China…<br />Social <br />Applications<br />Networks<br />*All names & brands are property of thei...
Copyright © 2011. Adams Company Limited.  All rights reserved.<br />8<br />1st Social Network in the World listed on NYSE ...
Copyright © Matthew Kwan 2010.<br />9<br />
You won’t be successful if you don’t have  followers!<br />
Copyright © 2010 Adams Company Limited.  All rights reserved.<br />11<br />Dell generated US$6.5M*  through Twitter since ...
Copyright © 2010 Adams Company Limited.  All rights reserved.<br />12<br />“At the end of day, it's not about how much rev...
Interactions!<br />Are you really ready?<br />
Copyright © Matthew Kwan 2010.<br />14<br />3Million <br />Hits in a few days!<br />
Copyright © 2011. Adams Company Limited.  All rights reserved.<br />15<br />Are you thinking <br />Virally?<br />
Summary & Call-to-Actions<br />It is never too late to start your social media marketing.  START NOW on your mobile!<br />...
Copyright © 2011. Adams Company Limited.  All rights reserved.<br />17<br />Thank You!Enquiries+852 2723 9977 admin@adamsh...
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Adams - Wisers Social Media Seminar 20110602

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Matthew Kwan, Principal Consultant of Adams talks about Social Media Trend in Hong Kong and China and how an integrated marketing approach can be done for corporates.

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Adams - Wisers Social Media Seminar 20110602

  1. 1. Social Media Trend & Integrated Marketing<br />Matthew Kwan<br />Principal Consultant <br />Adams Company Limited<br />June 2011<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />1<br />Picture source from: http://my.spill.com<br />
  2. 2. Copyright © 2011. Adams Company Limited. All rights reserved.<br />2<br />About AdamsA marketing consulting company<br />e-Marketing<br />is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available.<br />Search Engine<br />Marketing<br />Search Engine<br />Optimization<br />e-Mails<br />Display <br />Banner Ad.<br />Social Media<br />
  3. 3. Social Media MarketingDesign, Create, Manage, Excel Viral Effects<br />Social <br />Network<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />3<br />Social Media Networks is a great channel for reaching very mass market and even business users!<br />
  4. 4. Copyright © Matthew Kwan 2010.<br />4<br />Viral Marketing…Six Degrees of Separation<br />Do you believe you can <br />reach the World?!<br />Source: http://en.wikipedia.org/wiki/Six_degrees_of_separation<br />
  5. 5. Copyright © 2011. Adams Company Limited. All rights reserved.<br />5<br />Just too many social media to use!!<br />Picture source from agentgenius.com & www.blogperfume.com/new-27-circular-social-media-icons-in-3-sizes<br />*All names & brands are property of their respective owners<br />
  6. 6. Social Media are leading the wavein Hong Kong & China<br />Yahoo!<br />Facebook<br />Google.com.hk <br />YouTube<br />Google.com<br />Baidu.com<br />Discuss.com.hk<br />Windows Live.com <br />Next Media.com <br />Uwants.com <br />6<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />Baidu.com<br />QQ.com<br />Sina.com.cn<br />Taobao.com <br />Google.com.hk<br />163.com<br />Google.com <br />Sohu.com <br />Youku.com<br />Soso.com<br />Alexa Ranking as of 2011.05.06<br />*All names & brands are property of their respective owners<br />
  7. 7. Social Media Networks in China…<br />Social <br />Applications<br />Networks<br />*All names & brands are property of their respective owners<br />7<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />
  8. 8. Copyright © 2011. Adams Company Limited. All rights reserved.<br />8<br />1st Social Network in the World listed on NYSE on May 4 <br />with highest US$21.93.<br />Raised US$743.4 million<br />
  9. 9. Copyright © Matthew Kwan 2010.<br />9<br />
  10. 10. You won’t be successful if you don’t have followers!<br />
  11. 11. Copyright © 2010 Adams Company Limited. All rights reserved.<br />11<br />Dell generated US$6.5M* through Twitter since launch by end of 2009<br />Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html<br />
  12. 12. Copyright © 2010 Adams Company Limited. All rights reserved.<br />12<br />“At the end of day, it's not about how much revenue we're making through social media, it's primarily about listeningand understandingwhat our customers need.“<br />Kerry Bridge, head of social media comms. EMEA, Dell<br />Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html<br />
  13. 13. Interactions!<br />Are you really ready?<br />
  14. 14. Copyright © Matthew Kwan 2010.<br />14<br />3Million <br />Hits in a few days!<br />
  15. 15. Copyright © 2011. Adams Company Limited. All rights reserved.<br />15<br />Are you thinking <br />Virally?<br />
  16. 16. Summary & Call-to-Actions<br />It is never too late to start your social media marketing. START NOW on your mobile!<br />Advertisingon social media is also a strategy!<br />You really have to talk (interactions) to get friends!<br />Always think VIRALLYin order to reach the World!<br />Copyright © 2011. Adams Company Limited. All rights reserved.<br />16<br />
  17. 17. Copyright © 2011. Adams Company Limited. All rights reserved.<br />17<br />Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comfacebook.com/adams.newswww.twitter.com/adams_hkwww.youtube.com/adamshongkongblog.adamhk.com<br />

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