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Scandals, trust shifts, abuse... while trust towards Executive positions keeps depleting, the employees' influence rose to a level where it now has surpassed its superiors'.
In just twenty years, the employees' voice has evolved from a rather silent opinion to being the most effective communication channel for a company, thus deeply redefining corporate communication stakes and speech mechanisms internally as well as externally.
Employees embody trust, proximity and transparency and can now use their newly-acquired power through very simple and accessible (yet powerful) digital means.
A question has therefore to be asked:
How to take advantage of this new power of influence to serve a company's best interests?
This is what we invite you to discover by reading our latest study: "Employee Advocacy: Turn your employees into better ambassadors"