Listen to Topo Co-Founder Craig Rosenberg and LinkedIn Senior Manager of Content Marketing & Social present on social media, ROI, and how to leverage the emerging technology to increase leads and turn them into transactions.
We’re making great strides toward our mission:LinkedIn has over 238 million members, and we’re now adding more than two members per second. This is the fastest rate of absolute member growth in the company’s history. Sixty-five percent of LinkedIn members are currently located outside of the United States.LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies.More than 3 million companies have LinkedIn Company Pages.LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
Mention short forms and progressive profiling
See customer preso
Mention short forms and progressive profiling
“For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.”
Old becoming new again. Content that others may still find valuable. Well, no one told Vegas, or the band.
There is a famous quote from the father of advertising, David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” I think this statement holds true today, but with the insertion of a visual element as the new headline
We are all visual thinkers. 75 percent of the sensory neurons in our brains process visual information. As prospects and customers continue to be bombarded with information in the form of pure text such as whitepapers and blogs, it can be difficult to differentiate your content from the competition. Visual content can help. Visual language aids in decision making, is more persuasive, and makes a better, longer overall impression than simple text
Showcasing expertise by publishing to Slideshare.
18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
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#1 for Inbound Marketing from one presentation.
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ROI & Social webinar with Craig Rosenberg & Jason Miller
Driving Social ROI
with an Integrated Marketing Approach
CEO & Co-Founder
Sr Manager Content Marketing & Social
About the Presenters
Viralheat is the social media marketing suite that makes it easy for you to manage
social and put it to work for your business. Trusted by more than 25,000 brands,
Viralheat combines social media management and intelligence in a single platform
encompassing account management, monitoring, engagement, analytics, and more.
Craig Rosenberg is the Co-founder of TOPO, a research, advisory, and consulting
firm that helps sales and marketing organizations design and deliver great buying
experiences. He is also author of the B2B marketing blog, funnelholic.com
Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the
content marketing and social efforts for LinkedIn Marketing Solutions. He contributes
to multiple marketing blogs and authored ‘The Social Media Tactical Plan’.
In this webinar you will learn:
• How to map your content to buyer experience.
• How to measure your efforts to drive optimal results
• How to integrate social into all of your marketing
• How social + marketing automation will make your marketing
efforts more effective
• And much more!
Map content to the buying
s guide to
• 10 Habits
Content mapping happens here
Build content around real buyer
issues or questions
Why do I need this product?
“Buyers prefer to consume
content then listen to a sales
“Legacy selling approaches are
not as effective today?
Focus on the problem
Understand current environment
Deliver “Changing Buyer” preso
Send Ultimate Guide to Content
The Changing Buyer (Preso)
The Ultimate Guide to Content
They identify there is a problem
5 Tactics to Integrate Into Your Digital Marketing Strategy
Jason Miller, Sr. Content Marketing Manager
The world’s largest professional network
Fortune 100 companies use LinkedIn
Talent Solutions to hire
Growing at more than two members per second
1 As of Aug 1, 2013
2 As of June 27, 2013
Your Philosophical Approach to Social
is Killing Me
70% of the Buying Cycle is Already
Complete Before a Prospect is Ready
to Talk to Sales.
You Better Have Content that Answers
The Seventeen Thousand Dollar Social
Reach & Engagement
Making Every Campaign Social
Slide Courtesy of Marketo
Essentials for Success
Inbound is not Enough
Content is still king
• LinkedIn drove 400% more qualified leads
than any other paid lead generation
platform during the campaign period.
• As a result of the brand exposure in the
LinkedIn feed, research confirmed that U.S.
marketing executives were 50% more likely
to agree that Adobe can “shape the future
of digital marketing.”