Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media is Already Changing Your Business Brian Wallace, President, NowSourcing, Inc.
A Quick History Lesson
Overview <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul...
What is Social Media Marketing? <ul><li>Going “Viral” </li></ul><ul><li>Listening posts </li></ul><ul><li>Two-way conversa...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
 
 
 
It’s a Jungle Out There…
Blogs Really Matter
Blogs are Growing
…and People Read Blogs
Twitter <ul><li>Followers </li></ul><ul><li>Data Mining </li></ul><ul><li>Customer Service </li></ul><ul><li>Breaking News...
RSS <ul><li>Grab Headlines </li></ul><ul><li>Feed Readers </li></ul><ul><li>Sharing </li></ul><ul><li>2 nd Inbox? </li></...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Dispelling Myths <ul><li>Myth #1: Social Media = adding site widgets. </li></ul><ul><li>Reality: You need to rework your s...
Dispelling Myths <ul><li>Myth #2: Isn’t social media just for “kids?” </li></ul><ul><li>Reality: Nope, social </li></ul><...
Dispelling Myths <ul><li>Myth #3: I’m a small business, does social media really apply to me? </li></ul><ul><li>Reality: I...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Planning Your Social Media Strategy <ul><li>Set your goals </li></ul><ul><li>Establish team responsibilities </li></ul><u...
Everything You Know is Wrong <ul><li>Front page for hated stories? </li></ul>
Everything You Know is Wrong <ul><li>Success or failure? </li></ul>
Social Media for President
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
How to Measure Success <ul><li>New industry, lots of debate </li></ul><ul><li>Traditional ROI need not apply </li></ul><ul...
 
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Reputation Management <ul><li>Proactive = raw, unvarnished opinion </li></ul><ul><li>Reactive = PR nightmare </li></ul>Da...
Do it Yourself / Not Doing it Hurts <ul><li>“ Dell Support” </li></ul><ul><li>450+ searches/day </li></ul><ul><li>24k+ in ...
<ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>...
Questions?
Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li><...
Credits <ul><li>http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg </li></ul><ul><li>http://www.flickr....
Upcoming SlideShare
Loading in …5
×

Social Media is Already Changing Your Business

1,291 views

Published on

Presented by Brian Wallace 1/21/09

Published in: Education
no profile picture user
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Media is Already Changing Your Business

  1. 1. Social Media is Already Changing Your Business Brian Wallace, President, NowSourcing, Inc.
  2. 2. A Quick History Lesson
  3. 3. Overview <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  4. 4. What is Social Media Marketing? <ul><li>Going “Viral” </li></ul><ul><li>Listening posts </li></ul><ul><li>Two-way conversations </li></ul><ul><li>SEO </li></ul><ul><li>Brand awareness </li></ul><ul><li>Increased awareness </li></ul><ul><li>Increased sales </li></ul>
  5. 5. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  6. 9. It’s a Jungle Out There…
  7. 10. Blogs Really Matter
  8. 11. Blogs are Growing
  9. 12. …and People Read Blogs
  10. 13. Twitter <ul><li>Followers </li></ul><ul><li>Data Mining </li></ul><ul><li>Customer Service </li></ul><ul><li>Breaking News </li></ul><ul><li>Good old chat </li></ul><ul><li>Scoop the reporters </li></ul><ul><li>Beat the competition </li></ul><ul><li>Scalability improved </li></ul>
  11. 14. RSS <ul><li>Grab Headlines </li></ul><ul><li>Feed Readers </li></ul><ul><li>Sharing </li></ul><ul><li>2 nd Inbox? </li></ul><ul><li>Smarter RSS </li></ul>
  12. 15. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  13. 16. Dispelling Myths <ul><li>Myth #1: Social Media = adding site widgets. </li></ul><ul><li>Reality: You need to rework your site. </li></ul>
  14. 17. Dispelling Myths <ul><li>Myth #2: Isn’t social media just for “kids?” </li></ul><ul><li>Reality: Nope, social </li></ul><ul><li>media is for all. </li></ul>
  15. 18. Dispelling Myths <ul><li>Myth #3: I’m a small business, does social media really apply to me? </li></ul><ul><li>Reality: It was made for you. </li></ul>
  16. 19. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  17. 20. Planning Your Social Media Strategy <ul><li>Set your goals </li></ul><ul><li>Establish team responsibilities </li></ul><ul><li>Find the “influencers” </li></ul><ul><li>Listen to the good, the bad, and the ugly </li></ul><ul><li>Join the conversation </li></ul><ul><li>Listen some more </li></ul><ul><li>Measure against goals </li></ul>
  18. 21. Everything You Know is Wrong <ul><li>Front page for hated stories? </li></ul>
  19. 22. Everything You Know is Wrong <ul><li>Success or failure? </li></ul>
  20. 23. Social Media for President
  21. 24. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How Do You Measure Success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  22. 25. How to Measure Success <ul><li>New industry, lots of debate </li></ul><ul><li>Traditional ROI need not apply </li></ul><ul><li>Conversations / Conversions </li></ul><ul><li>Links </li></ul><ul><li>Authority </li></ul><ul><li>Google Links </li></ul><ul><li>CPM models </li></ul><ul><li>Response Time </li></ul><ul><li>Sales </li></ul><ul><li>PR </li></ul>
  23. 27. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How do you measure success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  24. 28. Reputation Management <ul><li>Proactive = raw, unvarnished opinion </li></ul><ul><li>Reactive = PR nightmare </li></ul>Danger! Danger!
  25. 29. Do it Yourself / Not Doing it Hurts <ul><li>“ Dell Support” </li></ul><ul><li>450+ searches/day </li></ul><ul><li>24k+ in January 2007 </li></ul>Oh my!
  26. 30. <ul><li>What is Social Media? </li></ul><ul><li>Know Your Way Around </li></ul><ul><li>Dispelling Myths </li></ul><ul><li>Planning Your Social Media Strategy </li></ul><ul><li>How do you measure success? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Q&A </li></ul>
  27. 31. Questions?
  28. 32. Contact <ul><ul><ul><ul><ul><li>Brian Wallace </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>nowsourcing.com/blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>twitter.com/nowsourcing </li></ul></ul></ul></ul></ul>
  29. 33. Credits <ul><li>http://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpg </li></ul><ul><li>http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ </li></ul><ul><li>http://informationarchitects.jp/web-trend-map-2008-beta/ </li></ul><ul><li>http://www.sifry.com/alerts/Slide0005.gif </li></ul><ul><li>http://www.sifry.com/alerts/Slide0006.gif </li></ul><ul><li>http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif </li></ul><ul><li>http://www.gapingvoid.com/history76156222.jpg </li></ul><ul><li>http://www.fredfrap.com/intro%20page%208.29.02.htm </li></ul><ul><li>http://mashable.com/2007/06/23/facebook-in-40-years/ </li></ul><ul><li>http://flickr.com/photos/38521378@N00/792997159/ </li></ul><ul><li>http://www.hatedorloved.com/index.php?view=unpopular </li></ul><ul><li>http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm </li></ul><ul><li>http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/ </li></ul><ul><li>http://flickr.com/photos/intrigueimages/315265442/ </li></ul><ul><li>http://flickr.com/photos/jhhwild/1781000505/ </li></ul><ul><li>http://www.flickr.com/photos/grantp/2336898926/ </li></ul><ul><li>http://flickr.com/photos/50698336@N00/2735401175/ </li></ul><ul><li>http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit </li></ul><ul><li>1.09.pdf </li></ul>

×