Social media nnep conf 2011


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Social Media presentation for the NNEP conference. Created and presented by Dana R Zezzo.

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Social media nnep conf 2011

  1. 1. Social Media & Electronic Marketing Presenter: Dana R. Zezzo ProTowels Etc. 440-344-5933| [email_address] Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
  2. 2. Social Media and Electronic Marketing <ul><li>Feb 17 th 2011 / 8:30-10am Presenter: Dana Zezzo, Pro Towels Etc. Dana is an expert at utilizing social media as a marketing tool. Even better, he puts Social Media &quot;in context&quot; within our industry. This session is essential for any business professional looking to learn more about how social media can grow business. Leave this session excited and empowered, ready to take on the world of social media with actionable plans that work to increase visibility and sales. </li></ul>
  3. 3. Consumer Buying & Research Habits Have Changed
  4. 4. 6 Key Discussions of Social Media <ul><li>Accessibility </li></ul><ul><li>Brand – Company vs Individual </li></ul><ul><li>Content </li></ul><ul><li>Time </li></ul><ul><li>Electronic Marketing (Spider Web Theory) </li></ul><ul><li>Tracking ROI </li></ul>
  5. 5. <ul><li>Stay in front of clients & prospects </li></ul><ul><li>Know your clients/prospects better </li></ul><ul><ul><li>Identify unknown connections </li></ul></ul><ul><li>Find new prospects </li></ul><ul><li>Branding </li></ul><ul><li>Sales </li></ul><ul><li>Fun </li></ul><ul><ul><li>Benefit From Social Networking </li></ul></ul>
  6. 6. Accessibility! Be where your customers are!
  7. 7. What We Want to Prove Today The Ultimate Rolodex?
  8. 8. Brand Company VS Individual
  9. 9. Add Personality and  Humaness your Brand
  10. 10. New Economy = Transparency
  11. 11. <ul><li>POST </li></ul><ul><li>• Events </li></ul><ul><li>• Videos </li></ul><ul><li>• Discussions </li></ul><ul><li>• Photos </li></ul><ul><li>• Blog Articles </li></ul><ul><li>• Press Releases </li></ul>Content
  12. 12. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
  13. 13. BALANCE
  14. 14. For Full Article – Click Here
  15. 18. Understanding the SM “Shout Out” <ul><li>Take a genuine interest in your clients and their business. </li></ul><ul><li>Compliment – understand generational or demographic views! </li></ul><ul><li>Proper use of hyperlinks. </li></ul>
  16. 19. Time?
  17. 20. <ul><ul><li>Daily Touches </li></ul></ul>The BIG Question … Social Media 30 – 60 minutes a day!
  18. 21. Satellite Radio Theory
  19. 22. So what does this tell you? <ul><li>That people are using Social Networking Sites for </li></ul><ul><li>Building Relationships and </li></ul><ul><li>Research Before Buying </li></ul>
  20. 23. TRACKING ROI
  21. 24. This will improve your Google ranking If Nothing Else …
  22. 25. What is your SM Strategy? <ul><li>Brand? (Consistent) </li></ul><ul><li>Posts? (Message) </li></ul><ul><li>Connections </li></ul><ul><li>Network </li></ul><ul><li>Google analytics </li></ul><ul><li>Goal? </li></ul><ul><ul><li># of fans, followers or friends… </li></ul></ul><ul><ul><li>Comment streams…. </li></ul></ul><ul><ul><li>Traffic or indirect sales… </li></ul></ul>
  23. 26. Electronic Marketing
  24. 27. Spider Web Theory
  25. 30. <ul><li>Do not over sell </li></ul><ul><li>Understand Post Volume </li></ul><ul><li>Be relevant & transparent </li></ul><ul><li>Live as if your mom is watching </li></ul><ul><li>Remember if you are mixing </li></ul><ul><ul><li>Don’t play games </li></ul></ul><ul><ul><li>Don’t drink and post </li></ul></ul><ul><li>Have fun! </li></ul>Rules To Follow On All Sites
  26. 31. Recap – what should I be doing! <ul><li>Profiles </li></ul><ul><li>Rolodex </li></ul><ul><li>Touches </li></ul><ul><li>Building Network </li></ul><ul><li>Post (Balance) </li></ul><ul><li>Watch / Listen </li></ul><ul><li>Join Groups </li></ul><ul><li>Conversations </li></ul><ul><li>Spider Web Theory </li></ul><ul><li>Satellite Radio Theory </li></ul><ul><li>Accessibility! </li></ul>
  27. 32. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc.