Local radio stations typically use jingles or donuts to introduce celebrity interview programs, with ads and news briefs between interviews. The programs follow a consistent format: a jingle or intro song plays followed by a brief transition to the radio host who then introduces a guest for an interview, interspersed with short music tracks. This allows listeners to easily follow the structure of the show from one segment to the next.

1. Research task 1: Genre, industry, audience
RADIO BRIEF
Task 1
1. Search for three examples of local commercial radio celebrity interview programmes.
2. Break down the format and structure of the program:
 How does the program start? Jingle (a short audio clip played on a radio show used for
promotion, usually accompanied with voice-overs and sound effects to engage
listeners)? Donut (a jingle that starts with singing, music in the middle, and singing again
at the end)?
 Use of sound effects?
 Ads? News?
 Lead (the first sentence of a news story, which should concisely reveal the story's basic
events and provide an introduction to the details given in the rest of the story)?
 Interviews
This is the radio format of ‘KISS’
17.00 Advertisement(10-15s)
17.00 Jingle/track(5-10s)
17.00 Transitionfromjingle totrack
17.04 Presentationof content
17.05 Track
17.08 Introductionof radiohost
17.08 Track