The document provides instructions for a media research task analyzing the format and structure of local commercial radio celebrity interview programs. Specifically, it asks the student to find three examples of such programs and break down how each program starts, whether it uses jingles, sound effects, ads or news, how interviews are introduced, and the general flow and timeline of segments like interviews, tracks, and advertisements. It then provides an example radio format as a template to analyze, outlining the sequence of donuts, transitions, presentations, tracks, introductions, interviews, ads, news, and outros over a typical one hour period.

1. Media Research task 1: Genre, industry, audience
RADIO BRIEF
Task 1
1. Search for three examples of local commercial radio celebrity interview programmes.
2. Break down the format and structure of the program:
 How does the program start? Jingle (a short audio clip played on a radio show used for
promotion, usually accompanied with voice-overs and sound effects to engage
listeners)? Donut (a jingle that starts with singing, music in the middle, and singing again
at the end)?
 Use of sound effects?
 Ads? News?
 Lead (the first sentence of a news story, which should concisely reveal the story's basic
events and provide an introduction to the details given in the rest of the story)?
 Interviews
This is the radio format
of ‘KISS’
17.00 Advertisement (10-15s)
17.00 Donut (5-10s)
17.00 Transition from donut to track
17.04 Presentation of content
17.05 Track
17.08 Introduction of radio host
17.08 Track
17.12 Introduction of celebrity
17.12 Interview begins
17.25 Interview ends
17.25 Advertisement(s)
17.28 Track
17.42 Advertisement(s)
17.47 Track
17.54 News
17.59 Outro
18.00 New host introduced