This presentation links Yoga and Purshartha ideas from ancient Indian wisdom to the contemporary corporate and managerial context. It presents the idea of 'Managerial Purushartha' identifying four purusharthas of managers in terms of pursuit of bottom line,Ethical concerns, Concern for people and transcendental values such as ecology.

1. Dr. Subhash Sharma
Director, Indus Business Academy, Bangalore
*Presentation at the Workshop on ‘Yoga & Purushartha for Integral Development’,
held at Indus Business Academy (IBA), Greater Noida, July 17, 2015

2. YOGA:
Yearning for Oneness & Gaining Advancement
(Western Windows Eastern Doors (WWED),
Subhash Sharma, 1996, p. 140, 229, 232)
(WWED, second edition, 2006, p.
68,127, 187, 221, 242)

3. ‘Udyoga as Yoga’
Western Windows Eastern Doors(WWED, p. 67)

5. Yoga Poem by Dr. Subhash Sharma for International Yoga Day, June 21
Jindagi ek yog hai, yog hi yog Life is yoga, yoga and yoga
Udyog mei bhi yog, Industry is yoga,
Sahyog mei bhi yog, JIndagi ek yog hai … Cooperation is yoga, Life is yoga
Udyog mei bhi yog hai, Industry is yoga,
Yogdaan mei bhi yog, Jindagi ek yog hai … Contribution is yoga, Life is yoga
Prayog mei bhi yog hai Experimentation is yoga,
Sanyog mei bhi yog, Jindagi ek yog hai … Coincidence is yoga, Life is yoga
Gyan bhi ek yog ha Wisdom is yoga,
Vigyan bhi ek yog , Jindagi ek yog hai Science is yoga, Life is yoga
Bhakti ek yog hai, Devotion is yoga,
Prem bhi ek yog, jindagi ek yog hai … Love is yoga, Life is yoga …
Shrm bhi ek yog hai, Labor is yoga
Jugaad bhi ek yog, Jindagi ek yog hai … Creativity is yoga, Life is yoga …
Karm bhi ek yog hai Action is yoga,
Dharam bhi ek yog, Jindagi ek yog hai … Ethics is yoga, Life is yoga …
Karya bhi ek yog hai Work is yoga,
Prabhandh bhi ek yog, Jindagi ek yog hai … Management is yoga, Life is yoga
indagi ek yog hai, is prayog mei hai yog, Life is yoga, experiment(s) with life, is yoga
Jindagi ek yog hai, yog hi yog Life is yoga, yoga and yoga

6.  Operationalizing Yoga philosophy through
‘Managerial Purushartha’ (Sharma, 1996, in
WWED, p. 88-89, second edition, 2006, pp. 82-
84)

7. Purusharthas as basis for Holistic Living (HoLi)
ArthaDharma
Moksha
Kama

8.  I. Pursuit of Bottom line
 II. The Ethical Concern
 III. Concern for People (‘ Providing Pleasurable
working conditions’/ Creating Motivational
climate)
 IV. Transcendental values as Guiding values

9. Managerial
Concerns
Pursuit of
Bottom line
Concern
for
People
Ethical
dimension
Transcendent
al Values*
*HOPE:
Higher Order
Purpose of Existence
WWED, Subhash Sharma, 1996 (p. 89) & 2006
(p. 83),

10.  Purushartha Theory as WEPT Model of
Societies (WWED, 1996, pp. 32-34, 2006, pp.
29-30)
 W : Wealth
 E : Ethics
 P : Pleasure
 T : Transcendence

11. Low High
Concern for Wealth/ Pleasure
(WWED, p. 34)
High
Concern for
Ethics/
Transcendence
Low
Spiritually &
Economically
underdeveloped
Mal-
developed
Ideal type:
High Per capita
income & High Per
Capita Happiness
“Ashram
type”

12. Because of its focus on Ethics (Dharma) and
Transcendental values (Moksha), Purushartha
theory in Society context provides us a basis
for Sacro-civic society

13.  Purushartha as foundation for “Integral
Capitalism” (Sharma, 1996, in WWED, pp.
34,69, 95) as a stepping stone for collective
development
Integral Capitalism: Dharma driven artha

14.  Compassionate/ Caring capitalism
(Narayanmurthy)
 Consciousness capitalism (Sisodia)
 Karma Capitalism: Karma based capitalism

15. Four Lions can also be interpreted as Four Purusharthas at the
National Level

16. Need for paradigm shift
(ADM to ADM)
From Capitalism to Collective Development
Adam Smith (A) to Artha (A)
Darwin (D) to Dharma (D)
Maslow (M) to Moksha (M)
Pleasure to Holistic Happiness
(Pleasure seeking to Happiness seeking)

17. “Collective Development through Collective
energy”
(Sabka sath sabka vikas)
Narendra Modi
‘Collective development through collective
energy’ is a new ‘development vision’ not only
for India but for the whole world.

18. MarketState
People
Self

19. Implementing Purushartha Theory in Organization
context: Towards Holistic Performance Scorecard
Managerial Purushartha as foundation for
developing ‘Holistic Performance Scorecard’ for
Organizations and also for the Nation (s)
It takes us beyond Balanced Scorecard in case of
corporates and beyond Amartya Sen in case of
Human Development

20. New Earth Sastra: Holistic Development &
Management (HDM)
Purushartha when applied at the individual,
organizational, society, nation and world level
with the spirit of ‘collective development’ will
lead us beyond Sustainable Development
towards HDM (Holistic Development &
Management). It provides us a basis for a ‘New
Earth Sastra’