This discussion presents two approaches to knowledge creation viz. windows approach and doors approach. It also presents new models of management and leadership rooted in eastern doors approach to knowledge creation.

1. Western Windows Eastern
Doors: A New Paradigm of
Knowledge Creation*
Dr. Subhash Sharma
Director
Indus Business Academy, Bangalore
* A Presentation to Students of School of Applied Psychology, Zurich University, Zurich,
during their Visit to Indus Business Academy, Bangalore on Aug. 26, 2019

2. Meaning of Western Windows Eastern Doors
(WWED)
• Two Approaches to Knowledge Creation:
• 1. Windows approach: Looking outside – outer approach
• 2. Doors approach: Entering inside – inner approach

3. Western Windows Eastern Doors

4. Illustrations of Opening Eastern Doors
• Three key ideas in Psychology
• 1. Basket of Needs (Western Windows Eastern Doors, 1996, p. 96)
• 2. Modes of Thinking (Western Windows Eastern Doors, 1996, p. 15)
• 3. Hierarchy of Deeds/ Actions (Western Windows Eastern Doors,
1996, p. 174)

5. Basket of Needs
• Identify your needs and put them in a basket

6. Defining Human Beings
• Man (Human Being) is ……………………………………

7. Models of Human Beings
• I. Bio-Spiritual entity
• II. Socio-Political entity
• III. Psycho-Economic entity

8. Basket of Needs
Economic/Wealth/
Money
Political/ Power
needs
Social needs/
Relationship needs
Biological
needs
Identity &
Self actualization needs/
Psychological needs
Self realization
need/ Happiness need/
Enlightenment need/
Spiritual needs
(Western Windows Eastern Doors, Subhash Sharma, 1996, p. 96)

9. Basket Model and Social Discourse
Adam SmithAbraham Lincoln
Max Weber
Darwin
Aurobindo
Maslow

10. Modes of Thinking
• Five modes of thinking/ Pentagon Model
• I. Power acquisition
• II. Calculative and acquisitive
• III. Knowledge acquisition
• IV. Concern for others
• V. Liberation (from domination/ oppression)
(Western Windows Eastern Doors, 1996, p. 15)

11. Modes of Thinking & Motives
Mode of Thinking Driving Force/Motive
I. Power acquisition Power
II. Calculative & acquisitive Money
III. Knowledge acquisition Intellectual
pursuits
IV. Concern for others Empathy
V. Liberation Change/
Transformation
(Western Windows Eastern Doors, Subhash Sharma, 1996, p. 15)

12. Self Rating on Modes of Thinking
• Mode of Thinking Low High
1 2 3 4 5
• 1. Power acquisition
• 2. Calculative
• 3. Knowledge acquisition
• 4. Concern for others
• 5. Liberation (from domination/
oppression)

13. Spider Diagram
CalculativePower
acquisition
Liberation
From domination
Concern for
others
Knowledge
acquisition
3 4 5
1 2
5 4
3
2 1
An Illustrative Spider Diagram

14. Model III: Hierarchy of Deeds
• Typology of Deeds/Actions: Tamas, Rajas, Sattava
• Three types of Deeds – 3 G Model
• G3: Graceful deeds/actions
• G2: Goodness
• G1: Greed
• (Hierarchy of Deeds: Western Windows Eastern Doors, Subhash Sharma, 1996, p. 75)
G1
G3
G2

15. Revisiting Motivation Theories
WW Motivation Models ED Motivation Models
Western Theories Eastern Theories
Maslow’s Hierarchy of Needs Basket of Needs: Six needs Theory
McClelland Theory Panchavarga/ Pentagon
(Need for Power, Theory of
Need for Achievement, Modes of Thinking &
Need for Affiliation) corresponding motivations
ERG Model ERGDP Model
(Existence, Relatedness, Growth,
Development, Progress)
Hertzberg’s Two Factor Theory Three Factors Theory: IMH
IMH: Inspirational, Motivators, Hygiene

16. New Management Models from Eastern
Doors
• 1. OSHA Model (WWED, 1996, p . 127)
• 2. Theory K of Leadership (WWED, 1996, p. 36)
(https://www.researchgate.net/publication/304827279_ENLIGHTENED_LEA
DERSHIP_IN_INDIAN_ETHOS_THE_WAY_OF_THE_THEORY_K)
• 3. Corporate Rishi Model of Leadership (WWED, 2006, p. 187)
(https://www.researchgate.net/publication/238694791_CORPORATE_RISHI_
LEADERSHIP_MODEL_AN_INDIAN_MODEL_FOR_CORPORATE_DEVELOPMEN
T_ETHICAL_LEADERSHIP)
• 4. HOPE Model (WWED, 1996, 121)

17. OSHA Model
• O: Oneness
• S: Spiritual
• H: Humanistic
• A: Animalistic/ Aggressive
A
A
H
O
S
(Western Windows Eastern Doors, Subhash Sharma, 1996, p. 127)

18. OSHA Interaction Matrix
S H A
S
H
A
O
S , S S, H S, A
S, H H, H H, A
A,S A, H A, A
Person A
Person B
(Western Windows Eastern Doors, Subhash Sharma, 1996, p. 128)

19. Theory K
K for Kutumbh/ Kommunity
K = X + Y + Z
a b c
K = X Y Z

20. Corporate Rishi
• Rishi as a leader who can see and re-see events, opportunities and
threats in new ways
• HOPE: Higher Order Purpose of Existence

21. Eastern Doors Based Innovations in
Management Education
• I. Corporate Rhymes: Poetic approach
(https://www.researchgate.net/publication/305143738_Learning_Management_Le
adership_Lessons_from_Corporate_Rhymes)
• II. Candle Light Experiment
(https://www.researchgate.net/publication/307597777_Candle_Light_Experiment_
for_Inner_Invocation_Lessons_for_Management_Leadership_and_Creativity)
• III. Osmotic Meditation
(https://www.researchgate.net/publication/308172035_Osmotic_Meditation_A_N
ew_Tool_for_Stress_Management_and_Mind_Expansion)