A brief Description of Mintzberg 5Ps of Strategy

1. Link between Strategic Thinking, Strategic Planning &
Strategic Management
Strategic
Thinking
Strategic
Analysis
Strategy
Formulation
Strategy
Implementation
Strategy
Evaluation
Strategic Management is the process of analyzing, formulating, implementing
and evaluating various strategies in order to achieve organization's goals
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2. Many brilliant people believe that ideas move mountains . But
Bulldozers move mountains ;ideas show where the bulldozers should
go to work.
-Peter Drucker- 2

3. Intended Strategy
Unrealized
Strategy
Deliberate
Strategy is a pattern in a stream of actions over time
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Emergent
Strategy
Realized
Strategy
Different Kinds of strategies
Mintzberg’s Definition of Strategy

4. Mintzberg’s 5Ps of Strategy
Plan
Development of strategy in
advance with a purpose
Ploy
One of the ways to outsmart
the competition such as buy
patents so competitor cannot
launch a rival product
Pattern
Successful aspects of the
past can lead to success in
the future
Position
The way organization relates to
its competitive environment and
what it can do to make it a
unique in the marketplace
Perspective
Influence of the
organizational culture
and collective thinking
on the strategic decision
making within the
company
5 Ps Of
Strategy
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5. Plan
• The course of action
• What comes in mind when people think
of strategy development
• Purposely and in advance
• Tools:
• Identify opportunities: PEST & SWOT analysis
• Reaching opportunities : Change Management
and Project Management Techniques
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6. Tools
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7. Ploy
• Specific Tactics to try and Outsmart
your competitors
• Short term tactics
• Examples: Dropping prices, Threatening
legal action
Tools:
Scenario planning , game theory and
futures wheel
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8. Tools
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Futures Wheel

9. Pattern
• Consistent series of Actions we do
everyday
• What Kind of behaviors have worked in
the past
• Which Patterns to continue or enhance
• Think of the plan as being the intended
strategy or the realized strategy
Tools :
Core Competency Model
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10. Core Competency Model
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11. Position
• Where you sit on the playing field
relative to your competitors
• Being the cheapest , having the
most features or having world-
beating customer service
• How are we going to carve a piece
of market for ourselves?
Tools:
PEST Analysis, Value Chain analysis
and Porter’s Diamond Model
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12. Porter’s Value Chain
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13. Porter’s Diamond Model
• Used by businesses to analyze the
external competitive environment to
explain the relative strength of one
business against another and why
some industries are more
advantageous than others in a
particular region.
• Germany is a home base for car
manufacturing.
• South Korea is a home base for
consumer electronics.
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14. Perspective
• Position looks to the world
.Perspective looks internally.
• How to shape the personality and
the culture of the organization.
• Must be shared and lived by all
members of the organization and it
is the management role
• Tools:
Core Competencies Model,
Trompenaars Cultural dimensions
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15. Trompenaars Cultural Dimensions
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16. Mintzberg’s 5Ps of Strategy
Plan
The easiest to use and the most Intuitive
consumer electronics. Expand The app ecosystem
Ploy
Threaten to sue any
competitors who copy
their Technology
Pattern
Uses Innovation to respond to
the challenge of competition
Position
Apple Products are positioned
at the high end
Perspective
One of Apple values is
“Think Different”. Its
culture is about making
the best products in an
innovative way
5 Ps Of
Strategy
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