1. Connie Lew
Managing Director, Global Direct LLC
25821 Lahser Road. Suite C 11
Southfield, Michigan 48033
Cellphone: 1.248.390.3222
worlddirect@hotmail.com | condidas88@hotmail.com
Summary of Qualifications
• Sixteen years of extensive experience in marketing, branding, logistics, supply
chain management, entertainment, and business consulting.
• Proven leadership skills that drive business revenue, client satisfaction, and
employee engagement
• Substantial knowledge in the fashion, technology, entertainment, and beauty
industry; product expertise are, but not limited to:
o Bags, Shoes, Clothing,
o Lipstick, Make-up, Accessories
o Toiletries, Novelty items
o Mobile Phones
o Restaurateur
o Artist bookings and representation
Core Competencies
Marketing and Logistics Fashion and Design Business Consulting
Technology: Mobile
Phones
Restaurant Management Entertainment
FDA -approved Health
Care
Services Offered on Import/Export
One of the keys of succeeding in Import and Export in China is the ability to effectively
communicate through its diverse and dynamic culture. We will guide and represent you
through the nuances of doing business in many countries.
• Upon product quotation, we will show you:
• Detailed drawings and pictures of samples
• Estimated costs, including shipping and logistics
• Projected arrival of import

2. Key Expertise
Import/Export
• Understands the dynamics of logistics and its cost implication to the business
• Has contacts in multiple industries to widen the global footprint of products;
contacts are either local or international
• Works with major importers from Asia, Europe, and the US
• Services include planning and execution of import/export to any country; this
includes recommendation of shipping methods that will make the transaction
cost-efficient
• Selects high quality products from Asia for importation to the West at
reasonable prices for high profitability upon distribution and point of sale
Product and Packaging Design
• Offers high quality and aesthetic design to
enhance visibility and marketability of your
chosen products
• Ensures that products imported from other
countries are white label products; products are
of high quality comparable to the top or leading
brands locally
• Provides development of branding strategy to
target local audiences for different
demographics
• Suggests branding strategies in consonance
with the product and its target market; this
includes the packages design and marketing
materials
• Provides innovative ideas to breathe life to
unexciting products
• Provides roadmap to improve product
recognition and acceptance by the market
• Has expertise on home décor and home utility
products; always ensures that designs are
practical, stylish, purpose-oriented, and colorful
Consulting and Business Liaison
• Provides consultancy services for fashion and beauty industry at an international
level; consultations include discussion on sourcing, shipping, recommended
storage system, pricing, branding, packaging, and marketing
• Has a wide range of product specialization with a comprehensive target audience
and niche markets

3. • Provides a wide array of selection of offshore manufacturers from China, Hong
Kong, and Venezuela
• Shares insights about suppliers to help clients decide the best regional business
partners; ensures that relationships are built on mutual trust and that each
business partner has the confidence of legitimacy of each other
• Helps clients select the best manufacturers in the east and provide options for
retail, wholesale, warehousing, and online sales
Entertainment
• Contracts local musicians to perform in local restaurants
• Currently expanding entertainment business by coordinating booking of artists
to perform in international locations
Currently exploring business avenues to provide consulting on marketing, advertising,
and pricing of performances
FDA-approved Healthcare Products
• Provides marketing strategies and branding initiatives
• Offers a wide range of healthcare products that cate to different demographics
and clearly defined target buyers
• Provides materials to teach potential customers the benefits of healthcare
products
Key Attributes to Success
• Effectively use my extensive managerial experience to ensure that tasks are
organized and that objectives are clear
• Ensures that project details are cohesive and that goals are met in a timely
manner
• Business issues that arise are addressed immediately with swift and decisive
actions
• Possesses superb social skills necessary to drive high quality service
• Impeccable communication and interpersonal skills that aid in positive
relationships with clients and business partners
• Has the ability to maintain positive demeanor, professionalism, and build rapport
under pressure
• Works under high standards of integrity and ethics
• Strong attention to details
• Resilient leadership to forecast future challenges and mitigate potential
drawbacks
Key Accomplishments

4. • Rejuvenated tissue product by adding green tea scent; product design resulted
to a boost in sales
• Designed a tobacco grinder; added four layers of grinders to ensure tobacco is
ground to a powder-like form; the first of its kind
• Expanded business contacts that allowed the company to have global footprint
• Collaborated with hundreds of customers and built strong, long-term
relationships that resulted to a sustained and increased business profitability
• Consistently met and exceeded an annual sales target of $1.5 million USD
• One of the top 10 awardees for Professional Food Safety Certification
• Received letters of commendation from various clients for excellent customer
service
CEO, Sweet Asia Café 2011 – 2014
Southfield, Michigan
ROLES AND RESPONSIBILITIES
Customer Relationship Management
• Diffused escalation promptly with satisfactory results
• Managed front line customer service employees and managers, ensuring the
accomplishment of daily business objectives
• Ensured that customers are served in a timely manner without compromising
quality despite large crowd volume
• Consistently interacted with customers to ensure service expectations are
exceeded
Business Management
• Continually consulted and collaborated with other business to ensure there are
action plans that will support business growth and strategies
• Was responsible in overseeing expansion planning, renovation, and construction
activities
• Maintained store ambience and applied expertise in interior design to ensure
that the store has a fresh look that coincides with the season
• Developed business strategies related to sales and marketing to expand
customer base
• Was responsible for bookkeeping to ensure compliance to legal requirements of
taxation
• Performed duties relevant to financial management, ensuring cash flows and
inventory management are done right
• Oversight of accounting principles to ensure that cash flows, income, expenses
and reports are accurate
People Development

5. • Promoted high level of engagement among peers and other departments
• Collaborated with other departments to ensure alignment in business goals
• Was responsible for employee hiring from interview, training, and performance
management
• Handled and resolved employee grievances to a satisfactory result
• Created training materials and facilitated refresher sessions to improve
productivity and elevate level of service
• Designed job rotation to ensure operations go smoothly even at times of high
employee shrinkage
• Planned and executed day to day tasks of employees
• Facilitated team building activities to ensure employee morale is high
Other Professional Background
Cheney Brothers, Inc. – Ocala, Florida
2008 – 2011
Sales Specialist, Asian District
Northwest Airlines – Romulus, Michigan
1992 – 2008
Customer Service Supervisor
Production Plus Services – Birmingham,
Michigan
1990 –1992
Fashion Show Coordinator
Freefall LLC – Brooklyn, New York
1988 – 1990
Assistant Manager
La Rue De’Reve – New York, New York
1984 – 1988
Sales Associate
Gold Coin Restaurant – Southfield,
Michigan
1979 – 1984
Managing Partner

6. • Promoted high level of engagement among peers and other departments
• Collaborated with other departments to ensure alignment in business goals
• Was responsible for employee hiring from interview, training, and performance
management
• Handled and resolved employee grievances to a satisfactory result
• Created training materials and facilitated refresher sessions to improve
productivity and elevate level of service
• Designed job rotation to ensure operations go smoothly even at times of high
employee shrinkage
• Planned and executed day to day tasks of employees
• Facilitated team building activities to ensure employee morale is high
Other Professional Background
Cheney Brothers, Inc. – Ocala, Florida
2008 – 2011
Sales Specialist, Asian District
Northwest Airlines – Romulus, Michigan
1992 – 2008
Customer Service Supervisor
Production Plus Services – Birmingham,
Michigan
1990 –1992
Fashion Show Coordinator
Freefall LLC – Brooklyn, New York
1988 – 1990
Assistant Manager
La Rue De’Reve – New York, New York
1984 – 1988
Sales Associate
Gold Coin Restaurant – Southfield,
Michigan
1979 – 1984
Managing Partner