Cultural study

1. Topic : Chetan Bhagat VS Amish Tripathi
Name : Divya D. Vaghela
Sem : 02
Roll no : 07
Batch : 2018-20
Enrolment no :2069108420190044
Email Id : vaghela.divya230@gmail.com
Paper no : 08

2. Chetan Bhagat......
 He is an Indian author,
Screenwriter, motivational
speaker, television personality.
 Known for Indian –English novel
about young middle class indian.
 Graduated from IIT, Delhi and
MBA from IIM at Ahemdabad.
 He won filmfare award for Best
screenplay for KAI PO CHE!

3. His Famous Work :
 1. Half Girlfriend
 2. One night @ the call center
 3. Revolution 2020
 4. 2 states
 5. The 3 mistakes of my life.
 Bhagat’s novel have sold over seven million copies. On,
2008,The Newyork Times cited Bhagat as ‘ The biggest
selling English language novelist in Indian’s history.

4. Amish Tripathi.......
He recognized as contemporary Indian fiction
writer.
 Born in Mumbai, grew up in Odisha.
 His grandfather was pandit and a teacher at
Banaras Hindu uni.
 Graduated from IIM at Calcutta .
 Passionate about history, Mythology and
philosophy, finding beauty and
meaning in all world religions.

5. Some important Work :
 1. The Immortals Meluha
 2. The secret of the Nagas
 3. The Oath of the Vayuputras
 4. Sita – Warrior of Mithila
 Meluha encouraged him for writing.
 Passionate about history, Mythology, philosophy, finding beauty
and meaning in all world religious.
 Most recently written The Shiva Triology, which have sold over a
Million Copies in the Indian Subcontinent since 2010.

7. Why chetan Bhagat become popular?
 Knows the process of production – Marketing and Consumption.
 Concentrated on youth and his problems.
 Sugar coated Solution.
 Length of Narrative is small.
 understanding of target audience.
 Language – diction of young people.
 Price of books affordable.
 Marketing – use of Social Media.
 Basic tone – Hindutva.

8. Similarities between both.......
 Both write in simple language.
 Both are good writers and also great marketers. They
know how to sell their books.
 Basic tone is Hindutva.
 Both are always in social media.
 They using Technology, social media to make a trailer
to promote their books.
 Both are well settled in banking before writing.

9. Difference between them.
 Chetan bhagat is a small story writer.
 He is inclined towards social trends.
 Book price is affordable.
 He writes what can be sold easily to
masses.
 He seen more as a youth icon than
as an author.
 Targets the younger mass and is
entertaining.
 Work not consider as a good
literature.
 Amish Tripathi is a novelist.
 He is inclined towards Mythology.
 His book price is high than chetan Bhagat.
 He like those classic directions of indian
cinema with a limited viewership.
 He focuses to a selected Audience of
serious fiction.
 Work based on History & Mythology.
 His work consider as a good literature.

10. Conclusion :
 So, at conclude we can say that both are good writer still why chetan bhagat is
more popular?
 Both have a good market strategies.
 Both become rich out of their writing.