Comparision between Chetan Bhagat and Sanjay Bhansali

1. Chetan Bhagat and Sanjay Leela
Bhansali’s market strategies
Name : - Patel Krishna K.
Roll no. : - 16
Semester : - 02
Batch :- 2018 – 2020
Enrolment no. :- 2069108420190035
Email id. :- krishnadobariya08@gmai.com
Course :- M.A. English
Paper No. 08 Cultural Studies
Topic :- Chetan Bhagat and Sanjay Leela Bhansali’s market
strategies
Submitted to :- Smt. S. B. Gardi Department of English MKBU

2. Chetan Bhagat
• Chetan Bhagat is an
Indian author,
columnist, screenwriter
, television personality
and motivational
speaker, known for his
Indian –English novels
about young urban
middle class Indians.

3. Popular Novels
• Revolution 2020
• 2 States
• The 3 Mistakes of my Life
• Five point someone
• One night at the call center
• Half Girl Friend

4. Market Strategies
• Problems of youth
• Price
• Style of Narration
• Language
• Education
• Use of social media

5. Sanjay Leela Bhansali
• Sanjay Leela Bhansali is a
Bollywood director,
producer, screenwriter, and
music director.
• One of the most successful
filmmakers in Indian
cinema, Bhansali is the
recipient of several awards,
including four National Film
Awards, eleven Filmfare
Awards and a BAFTA
nomination.

6. Hit movies

7. Controversial movies

8. Market Strategies
• He lives with his
past.
• Costume
• Sound
• Set design

9. Promoting style
Chetan Bhgat
• Front Page of books.
• Title of the books.
• Trailer of the books.
• On social media and
reality show.
• Personally meets to
public.
• Online selling.
Sanjay Bhansali
• Poster of the movies.
• Title of the movies.
• Trailer of the movies.
• On social media.
• On reality shows.

10. Trailer
Chetan Bhagat Saanjay Bhansali

11. Conclusion
• We can’t find high morality in Chetan Bhagat’s
book. He also used very simple language in his
writing. He has a good marketing skill.
• Whereas, Sanjay Leela Bhansali created
controversial movies still they were hit movies.
• Through this entire things, we can conclude it
that both Chetan Bhagat and Sanjay Leela
Bhansali have good skill of marketing.

12. References
• https://en.wikipedia.org/wiki/Sanjay_Leela_Bhan
sali
• https://www.exchange4media.com/marketing-
news/'story-selling'chetan-bhagat-reveals-his-
marketing-strategy-at-goafest-2015-59651.html
• http://bathvarvirji.blogspot.com/2016/03/chetan
-bhagat-and-his-marketing.html
• https://www.slideshare.net/Bhumivjoshi/hawtho
rn-and-his-market-chetan-bhagt-and-his-market