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Popular Culture : Chetan Bhagat and his Market

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dharma gohel

Chetan Bhagat and his Market, Movie adaptions, Youth, Narratives, Narrative style, Market strategies, Language, Basic Tone

Education
1 of 10
Presented by : Dharma Gohel Semester : 2 Paper No : 08 Batch year : 2017-19 Enrolment No : 2069108420180014 Email id : dharmagohel71@gmail.com Submitted to : Smt. S.B.Gardi Department of English, MKBU.
How to support the author, of finding a publisher and even of marketing the particular work.
Why he is popular?
 Book :  Movie adaption : 2 states 5 Point Someone Half Girlfriend The 3 Mistakes of my life 2 States 3 idiots Half Girlfriend Kaipo Chhe
 Knows well the process of production – marketing and consumption of ‘anything’ from IIM and IIT.  He knows how best to utilize the cultural milieu and economical conditions of the readers.  Also know well the demographic of India – the country with most young people.
Youth is the centre of all his narratives Sweet sugary coated solutions Not what is truth, but what is loved to read! The problems of youth from the way young would like to narrate. Youth
 Simple Language Targets audiences’ zeitgeist Marketing strategies : use of social media – Face book, YouTube, twitter, personal website, blog etc. Basic tone – Hindutva capitalism
Popular Culture : Chetan Bhagat and his Market

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Popular Culture : Chetan Bhagat and his Market

  • 1.
  • 2. Presented by : Dharma Gohel Semester : 2 Paper No : 08 Batch year : 2017-19 Enrolment No : 2069108420180014 Email id : dharmagohel71@gmail.com Submitted to : Smt. S.B.Gardi Department of English, MKBU.
  • 3. How to support the author, of finding a publisher and even of marketing the particular work.
  • 5.  Book :  Movie adaption : 2 states 5 Point Someone Half Girlfriend The 3 Mistakes of my life 2 States 3 idiots Half Girlfriend Kaipo Chhe
  • 6.  Knows well the process of production – marketing and consumption of ‘anything’ from IIM and IIT.  He knows how best to utilize the cultural milieu and economical conditions of the readers.  Also know well the demographic of India – the country with most young people.
  • 7. Youth is the centre of all his narratives Sweet sugary coated solutions Not what is truth, but what is loved to read! The problems of youth from the way young would like to narrate. Youth
  • 8.
  • 9.  Simple Language Targets audiences’ zeitgeist Marketing strategies : use of social media – Face book, YouTube, twitter, personal website, blog etc. Basic tone – Hindutva capitalism