Presentation on Advertisement.

1. Topic :- Advertisement.
Name :- Divya Vaghela
Batch :- 2018-20
Roll no :- 07
Enrollment no :- 2069108420190044
Email ID:- vaghela.divya230@gmail.com
Paper no :- 15(Mass Media )
Submitted to :- Department of English MKBU

2. •• “Advertising consists of all activities involved in presenting to
a group of non-personal, oral or visual, openly sponsered
identified message regarding a product, service on idea. The
message called an advertisement, is disseminated through one or
more media and is paid for by the identified sponser”.
- William Stanton
•• “ Advertising is a printed, written, oral and illustrated art of
selling. It’s objective is to encourage sales of the advertiser’s
products andto create in the mind of people, Individuality or
collectively, an impression in favour of the advertiser’s interest”.
- Frank Presbrey

3. •• What is Advertisement??
- Advertising is a form of communication used to
persuade an audience to take some action with
respect to products, ideas or services. Media such as
Newspaper, Magazines, Television commercial,
Radio advertisement, outdoor advertising or direct
mail or new media such as websites and text
messages.

4. • History of Indian Advertisement:-
• In India it starts with the hawkers calling out their wares right from
the days when cities and markets first began.
• It goes from street side sellers to press ads.
• Concrete advertising history begins with classified advertising.
• Ads appear for the first time in print in “Hickey’s Bengal Gazette”.
India’s first Newspaper (weekly).

5. Continue.........
• Studios mark the beginning of advertising created in India.
• Horlicks becomes the first ‘Malted Milk ‘ to be patented.
• In 1905 B Dattaram & Co. First Indian advertising agency in
Girgaum in Bombay.
• During 1920s the first foreign owned ad agencies came to India.
Gujarat advertising and Indian advertising set up.
• Creative revolution in the sixties.
• In 1960, Advertising marketing came to be recognised and
reached out to other mediums like TV, Radio and Films.

6. •• Advertisement:-
- Can we imagine our India without Advertisement?
- India is reach at the top or to say high level in advertising. From
only basic needs to high class level in all things we find
advertising.
- Education
- Business
- Social sphere
- Political
- Economical
- Commercial
- It spread in every corner of area of country.

7. •• Advertisement is considered as Mass production and Mass
market.
• It tells consumers whta to buy.
•• Sources of Advertisement:-
- Newspapers, Magazines
- Hoardings
- TV, Radio
- Mobile , Social Media
•=• Principle of Advertisement:-
• Attract attention
• Create Interest
• Promote action
• Develop desire

8. •• Benefits of Society or Consumers :-
• We can come to know that what we want to buy .
• It provides an indirect guarantee to the consumers of the quality
and price.
• It gives space to middlemen to reach between producers and
consumers.
• It saves time( Online facilities)
• From only one online platform we can come to know the varied
items and their new use of the product.
• It gives us comfort Zone.
• Modern Advertisement are highly informative.
• People actual get knowledge concerning useful things.
• It includes the concept of Education, Politics, Business, chance for
job, Economics, Entertainment.

9. • Good points of Advertising:-
- Is helpful for Marketing and Business.
- Writers are making trailers of their works for much selling of
work.
- Bollywood Actors ( Reality show,Logo of company , powered by)
- Humourous cartoon of Politicians ( Satirize)
- India’s Advertisement in comparison of other country ( Dhvani
mam)
- Better Advertisement from ancient time.
- It is constantly given what we want.
- Zomato, Swiggy
- Small kind of Advertisement teach us moral, new ideas ,some
interesting things.

10. • Some Negative Effect of Advertisement:-
• Constantly keep on coming, if we are using any social media.
• Too much beautification of the particular thing ( Fair& Lovely
fairness cream)
• On anykind of video we are playing,then we have to face ads for
some seconds.
• Specially women are tempted more towards shopping after looking
advertisement.
• We can’t control on our unnecessary things sometimes.
• Too attach with our emotions, it take pinching point ; which reaches
to our heart and mind.

11. •• Conclusion:-
• As the coin has two sides ; both can’t be enough good at
one place. It gives space to ourselves to grow and update
ownself. Yet it has some negative effects as well , so we
have to be careful,it is our view how to look and how to
deal with it.

12. Work Cited
● Hariyani, Vaidehi. Mass Media And Communication - Material, Quiz and
Worksheet. 17 February 2020. 23 February 2020
<https://vaidehi09.blogspot.com/2020/02/mass-media-and-communication-
material.html>.