This document is a resume for Karolynn Cionek summarizing her education and over 17 years of experience in marketing, communications, and business development roles. She has a Bachelor's degree in Mass Communications and French from the University of Wisconsin - La Crosse and certificate in French Studies from the University of Lower Normandy in Caen, France. Currently, she works as an independent marketing consultant for various companies helping to drive sales and brand awareness.

1. Karolynn
Cionek
E D U C A T I O N
Bachelor of Science
Mass Communications + French
Minors: Advertising + Public Relations
University Wisconsin - La Crosse
12/1998
Certificate of French Studies
European History + French Literature
University of Lower Normandy -
Caen, France
06/1998
C O N T A C T S
257 Southberry Lane
Lexington SC 29072
karolynnkrause@yahoo.com
803-467-8178
karolynncionek
@kcionek
A C U M E N
• Strategic Planning
• Account Management
• Outbound + Inbound Message
Management
• Budget Planning and Forecasting
• Vendor Management
• Contract + Price Negotiation
• Proposal Writing
• Presentations
• New Business Development
• Event Management
• Media Planning + Buying
Dedicated change agent trusted by Fortune 500 companies to start-ups and
everything in-between for over 17 years to successfully drive market acceptance of
countless new products and services, build brand awareness, engage consumers
through storytelling and grow profit streams with integrated marketing campaigns.
C A T E G O R Y E X C E L L E N C E
Automotive, Beauty, B2B, B2C, Data Technology, Government, Healthcare,
Health + Fitness, Higher Education, Insurance, Non-Profit, Packaging, Restaurant,
Sales + Marketing, Real Estate, Travel/Tourism
W O R K E X P E R I E N C E
Independent Marketing Consultant ! ! ! 08/2007 – Present
Self-Employed! ! ! ! ! Lexington/South Carolina
Analyze brand performance, brand competitiveness, and product trends in the
marketplace to deliver high-level strategic plans and fine-tuned marketing
communication tactics. Create and maintain social media conversations. Manage
inbound and outbound marketing tactics. Product positioning and messaging
development. Assist with RFP/RFI response and packaging. Choreograph new
product launches and demand generation programs. Trade show management.
Clients: C2 Media Services, CLEAR Professional Organizers, Dante Creative Group,
Paulette Bruce Public Relations, Eve Mae’s Pizzeria, Mountain Mike’s Pizza, Stand-Up
For Kids - Denver, socialRUE, Social Media Solutions, Onboard Informatics, Listings
360insight, birdsong gregory, Sage Creative, Joye Fowler Hair, Aquent, Voya Financial
Marketing Communications Consultant ! ! 09/2012 – 08/2015
Colonial Life! ! ! ! ! Columbia/South Carolina
Use market research, customer insights, competitive intelligence, business plans and
sales organization/broker input to create and execute successful integrated marketing
communication programs to drive sales. Analyze media and creative results to adjust
strategy and define ROI against business objectives.
Account Manager ! ! 02/2010 – 02/2011
The Adams Group ! ! ! ! ! Columbia/South Carolina
Developed and implemented marketing communication plans for hospital service
lines and physician groups. Maintained a 17% agency profit margin.
Clients: Satilla Regional Medical Center, Piedmont Medical Center, Legato Medical
Systems, University Specialty Clinics
Account Supervisor ! ! 09/2008 – 08/2009
RIGGS advertising! ! ! ! ! Columbia/South Carolina
Developed, implemented and managed strategic marketing initiatives; which included
a new hospital launch.
Clients: Beaufort Memorial Hospital, Coral Gables Hospital, DAODAS, Moe’s
Southwest Grill, New Morning Foundation, Oconee Medical Center, Palmetto GBA,
PGBA, Peoples Underwriters, and Spartanburg Regional Medical Center
Marketing Director ! ! ! ! ! 11/2006 - 08/2007!
Federico Beauty Institute ! ! ! Sacramento/California
Planning, development and implementation of all of the marketing strategies,
marketing communications, and public relations activities, both external
and internal, for Federico Beauty Institute and AJF Salon. Managed vendor
partnerships and product launches. Educated 200 students on the fundamentals of
marketing, communications and public relations in a weekly class. Coordinated
community events for students to experience philanthropic opportunities.

2. Karolynn
Cionek
S T R E N G T H S
Problem Solving
Identifies and resolves problems in
a timely manner; Gathers and
analyzes information skillfully;
Develops alternative solutions;
Works well in group problem solving
situations; Exceptional at designing
efficiency work flows and procedures.
Project Management
Strong communicator and extremely
organized; Completes projects on
time and budget; Manages multiple
projects and teams well.
Client Service
Manages difficult client situations
extremely well; Solicits client
feedback to improve service;
Exceeds expectations.
Leadership
Exhibits objectivity and openness to
others' views; Displays passion and
optimism; Successfully mobilizes others
to fulfill the vision.
Innovation
Displays original thinking and
creativity; Meets challenges with
resourcefulness; Generates
suggestions for improving work;
Develops innovative approaches
and ideas; Presents ideas and
information in a manner that gets
others' attention.
More recommendations
available on Linked-In.
W O R K E X P E R I E N C E
Senior Account Manager!! ! ! ! 06/2004 - 11/2006
Crocker/Flanagan ! ! Sacramento/California
Resident client expert, developer of client marketing strategies and navigator of client
deliverables. Managed a cross-functional team of seven by planning, assigning, and
directing work; appraising performance; addressing complaints and resolving issues.
Increased agency gross profit margins by 65% and grew existing client budgets by an
average of 47% within one year.
Clients: California Community Colleges, California Dental Association, California Pharmacy
Association, California Family Fitness, California Student Aid Commission - Cal Grants, Dodge
Ridge, Federico Beauty Institute, Folsom Automall, Mountain Mike’s Pizza, Sacramento Air
Quality Management District, Sacramento River Cats, and Siemens Transportation Systems
Account Executive ! ! ! ! ! 05/2003 - 05/2004!
Zimmerman & Partners ! ! ! Oak Brook/Illinois
Developed and executed marketing and advertising campaigns for $28 million regional
automotive account. Focused on new vehicle launches and specialty market infiltration.
Analyzed sales data to determine trade show participation and promotional opportunities.
Orchestrated and managed 63 display events in 12 major markets within nine states to support
three new vehicle launches as well as two vehicle redesigns.
Client: Nissan North America - North Central Region
Senior Account Manager!! ! ! ! 12/2001 - 05/2003
Brand 33 ! ! ! Milwaukee/Wisconsin
Developed and executed $12 million marketing and advertising campaign for Covenant
Healthcare. Coordinated and managed a one day women's health fair event with three guest
speakers including Florence Henderson, Jane Kazmerick and former first lady of Wisconsin,
Sue Ann Thompson, as well as 25 breakout presentation speakers and 40 exhibit booths.
Clients: St. Josephs’ Hospital, St. Michael's Hospital, St. Francis Hospital, Elmbrook Memorial
Hospital, Pavlic Center/Women's Health, Reiman Center for Cancer Care, Reiman Center for
Health & Wellness, Sherman Center for Cancer Care, Outpatient Centers, Family Care Center,
Covenant Healthcare Medical Group, and Foundation
Marketing Strategist ! ! ! ! ! 05/2001 - 12/2001
H2D ! ! ! ! Milwaukee/Wisconsin
Directed new business development initiative for design firm to generate market awareness
and increase revenue.
Account Executive ! ! ! ! ! 09/2000 - 05/2001
Bast Advertising, Inc. ! ! ! Greenfield/Wisconsin
Managed the development and implementation of $3 million promotional advertising campaign
for Weissgerber Restaurant Group. Directed new business development initiatives that
generated new account acquisition and increased agency revenue by 17%.
Clients: Gasthaus Restaurant, Third Street Pier Restaurant, Seven Seas Restaurant, and
Golden Mast Restaurant.
Advertising Consultant! ! ! ! ! 03/1999 - 09/2000
The Employment Guide! ! ! ! ! Brookfield/Wisconsin
Sold recruitment publication advertising space by developing client base through telephone
sales and new business presentations.
O R G A N I Z A T I O N S
Ding Dong Divas! ! ! ! ! 12/2014 - Present
Co-Founder Lexington/South Carolina
Monthly giving club that coordinates contributions and energies in hopes of building a
community in which everyone has enough to thrive and achieve their full potential.