Ronald Johnston is seeking an outside sales position in central Florida utilizing over 20 years of experience in B2B and B2C sales. He has a background in developing marketing strategies, securing new clients, and achieving sales quotas. Johnston has owned his own sales agency focusing on business and personal markets. He also has experience in sales roles representing automotive industry suppliers and retirement plan providers.

1. RONALD W. JOHNSTON
7220 Lake Sterling Blvd.• Flowery Branch, Georgia 30542 • 770-967-3461 • ronwjohnston@gmail.com
OBJECTIVE
To obtain an outside sales position in central Florida that will employ extensive previous sales experience, while utilizing
strong analytical, organizational, and communication skills.
SUMMARY OF QUALIFICATIONS
Disciplined and customer-focused, sales-driven professional with 20 plus years experience in B2B and B2C sales actively
pursuing new business accounts,while maintaining an active customer base. Innovative and aggressive at expanding new
target markets, securing customer loyalty, and developing new marketing ideas for the business and private sector. Daily
responsibilities employ strategic planning to accomplish pre-determined goals resulting in new business development,
product presentation, and sales closings.
EXPERIENCE
RONALD JOHNSTON &ASSOCIATES Atlanta, GA
Producer / Owner 2011 – Present
Work extensively in the business and personal marketplace representing several different companies encompassing a full
range of products expanding sales agencies in Ohio and Georgia. Activities include:
o Prepared action plans and schedules to identify specific targets and to project number of contacts to be made; followed
up on new leads and referrals resulting from field activity
o Identified sales prospects and contacts
o Established rapport and maintained contact with existing clients and prospective clients.
o Prepared for and attended conferences, meetings, and other local, regional, and national promotional opportunities
o Qualified &Non-qualified Retirement Plan – designed and implemented retirement plans for physicians and other
medical professionals
WURTH, USA Atlanta, GA
Sales Representative / Automotive Industry August 2008 – August 2011
o Details of responsibility included marketing to an existing customer base to increase buying volume as well as service
work to promote customer satisfaction and retention.
o Proposed and prepared action plans, oversaw account services and followed up on client concerns.
o Developed daily planning strategies to find and secure new customers accounts.
o Penetrated and expanded sales to include automotive dealership and cargo account market
o Responsible for establishing new accounts while achieving monthly and quarterly sales quotas
o Prepared a variety of status reports, including activity, closings, follow-up, and adherence to goals; reported on special
developments, information, or feedback gathered through field activity.
RONALD JOHNSTON &ASSOCIATES Atlanta, GA
Producer / Owner 1998 – 2008
Work extensively in the business and personal marketplace representing several different companies encompassing a full
range of products expanding sales agencies in Ohio and Georgia. Activities include:
o Prepared action plans and schedules to identify specific targets and to project number of contacts to be made; followed
up on new leads and referrals resulting from field activity
o Identified sales prospects and contacts
o Established rapport and maintained contact with existing clients and prospective clients
o Developed and supervised the preparation, issuance, and delivery of proposals for individual and group benefits.
o Prepared for and attended conferences, meetings, and other local, regional, and national promotional opportunities
o Payroll Savings Plans – developed business to business planning strategies for marketing savings plans to companies
with 20 - 200 employees. Included calling on local municipalities which required working with mayors of individual
cities.
o 501-c-9 Voluntary Employee Beneficiary Association (Corporate Tax Trust Planning) – target companies with 100+
employees marketing to corporate CFO’s.
o Qualified &Non-qualified Retirement Plan – designed and implemented retirement plans for physicians and other
medical professionals

2. EDUCATION
Cleveland State University, College of Business
Business Administration - Business Management/Marketing
Cuyahoga Community College
Business Management
SPECIAL ACCOMPLISHMENTS
o Established successful sales business for Ronald Johnston & Associates in
Cleveland, OH/Atlanta, GA
o Multi-Millionaire Club (1998-present), UG Company Sales Leader
o Two year sales training course (LUTCF)
SKILLS/INTERESTS
Skills:
o Business Networking, Account Acquisition, Account development, Account Relationship Building, Account Retention,
Innovation, Market Analysis,, Data Analysis, Public Speaking, Microsoft Office (MS Word and Excel)
Affiliations:
o Life Underwriters Training Council Fellow (LUTCF)
Activities:
o Personal Fitness Training
Interests:
o Management Training, Home and Automotive Restoration, Current World Events, Politics, Sports, Personal Fitness