1. Jessica Glaza
1112 E 36th St, Minneapolis, MN 55407 / (218) 370 0461 / jcglaza@gmail.com
E X P E R I E N C E P R O D U C T M A N A G E R , A V P – T R A N S A C T I O N A L A C C O U N T S
C O N S U M E R D E P O S I T P R O D U C T S :
U.S. Bank, 2015 – Present
• Create and develop the strategic product management for consumer
checking and transaction account products within the organization.
Support the organization’s initiatives and market needs and ensure
checking products meet profit and household relationship, balance, and
customer retention goals.
• Analyze performance metrics on a portfolio of 6.9MM checking and
transactional accounts. Recommend enhancements to the product line to
stimulate sales and grow core consumer relationships.
• Regularly evaluate market and industry trends, product development,
positioning, and pricing philosophy. Recommend strategies and changes
when the evaluation identifies product opportunity.
• Facilitate and manage the process of building products from inception to
development and release. Work with technology, risk management, legal,
and compliance partners to create buy-in and project support.
• Manage and analyze an average of 40 annual market promotional
programs and bonus offers in partnership with line of business and
marketing partners.
• Collaborate on digital, print, and branch marketing to position products
appropriately to appropriate customer segments. Review digital marketing
analytics to understand effectiveness and appeal of messages.
• Partner with Non-Interest Income team on assessments of the overall value
proposition and economics of the transactional deposit portfolio.
• Primary representative for assigned acquisition programs field support.
• Regularly review and certify content for transactional deposit product
digital assets.
• Work with marketing, compliance, and fair and responsible banking
partners to ensure products meet State and Federal regulatory
requirements. Coordinate legal review of all supporting collateral materials
and documentation.
B R A N C H M A N A G E R :
U.S. Bank, 2008 – 2015
• Coordinated sales management strategies in branch to increase
production and revenue to the bank.
• Created business plans to meet branch, district, and line of business
production and balance goals.
• Managed a $20MM loan portfolio, monitoring both spread income and

2. balance growth to ensure overall revenue increased.
• Developed business customer relationships through prospecting and
networking groups, such as the Uptown Association.
• Led bi-monthly Banker meeting, coaching customer service, product, and
leadership development.
• Coached and developed a team of 12 branch tellers and bankers while
fostering engagement within the branch team.
C U S T O M E R S E R V I C E M A N A G E R :
U.S. Bank, 2007 – 2008
• Delivered strong customer service, raising branch U.S. Bank Customer
Loyalty Index 26 points during tenure.
• Developed advanced management skills, achieving branch “Pinnacle”
award two separate quarters.
• Developed and supported staffing models in order to ensure branch was
staffed accordingly during peak hours.
• Created development plans with team members to ensure alignment and
future careers with U.S. Bank.
• Insured compliance with operational policies.
M A N A G E R I N T R A I N I N G :
U.S. Bank, 2006 – 2007
• Partnered with various organizations within the bank to cultivate
relationships and understand roles.
• Worked closely with Branch Managers to ensure knowledge of key human
resource and sales management skills.
• Rotated through various sized branches in different lines of business to gain
understanding of customer needs and branch environments.
E D U C A T I O N B A C H E L O R O F A R T S , S O C I O L O G Y M A J O R :
University of Minnesota, Morris, May 2006
A C H I E V E M E N T S T W I N C I T I E S S P E C T R U M S T E E R I N G C O M M I T T E E
U.S. Bank LGBTQA Business Resource Group, Special Events Coordinator
U . S . B A N K W O M E N O F C B S S - O F F I C E R S N E T W O R K M E M B E R
Assistant Vice President within Consumer Banking Sales and Support